Addressing the management needs of an industry that will this year Post sales of  $336.4 billion*, the Cornell Hotel School will be holding the Restaurant Executives Program, from September 20-25, 1998. Designed to promote innovative thinking with a strategic perspective, topical discussion will include brand valuation, services marketing, integrative pricing, concept creation and global initiatives. The Restaurant Executives Program curriculum focuses on brand building and restaurant strategy through panel discussions with leaders from billion-dollar brands, review of customized brand research, and interactive case studies.  Cornell continues to accept applications, however approximately half the seats have been claimed.

According to David Butler, Associate Dean for Executive Education, executives from six continents, with operations in a majority of the world's economies, are expected to enroll in the program, including those representing the very best of the emerging chain-restaurant companies worldwide.

A team of Hotel School faculty and restaurant industry professionals, assembled by Cornell professors Thomas Kelly and Christopher Muller, will teach the Restaurant Executives Program. Among those sharing their experiences and expertise will be George Rice of GDR Enterprises, Inc.; Dennis Lombardi of Technomic, Inc.; and John Smart of Interbrand.  The courses will be taught in the J.W. Marriott Executive Education Center on the Cornell University campus in Ithaca, New York.

The program fee is $7,500, which includes all course materials, accommodations and meals in the Statler Hotel, and one year membership in the Hotel School's alumni organization, which has more that 8,000 members worldwide.

To receive an application or for more information, contact David Butler, Associate Dean for Executive Education, at [email protected], or by phone (607) 255-4919, or write to: Restaurant Executives Program, School of
Hotel Administration, Cornell University, 149 Statler Hall, Ithaca, New York 14853-6902