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 Six Continents Club Scoops Top Hotel Loyalty Awards
at Third Annual International Freddie Awards Ceremony

London (6 March 1998)  --  The world's longest running hotel guest recognition program,  Inter-Continental's Six Continents Club,  has scooped three prestigious international Freddie Awards* as voted by 20,000 worldwide readers of InsideFlyer International magazine.  The Six Continents Club has been recognised with having the Best Elite-Level Program, Best  Member Newsletter, and Best Member Website. The Six Continents Club also received third place for Best Customer Service.
"Winning these prestigious awards from the worldwide readers of InsideFlyer International  is an enormous compliment," said Dorothea Roemer, vice president of the Six Continents Club.  "We strongly believe that the driving force behind the Six Continents Cub is its ability to consistently deliver an unique range of benefits and rewards that our loyal members so richly deserve.  To come first in the categories of Best Elite Program, Best Newsletter and Best Website is a great compliment as this is an endorsement from our members around the world."
With more than 110,000 active members from over 200 countries around the globe, the Six Continents Club has been setting industry standards for more than thirty years.  As a result of on-going customer and member research, the Club was relaunched just last year with further member enhancements including a complimentary weekend night certificate on enrolment and renewal.  The re-launch also included a new membership level - the Six Continents Club Ambassador Card - developed to recognise and reward Inter-Continental's most loyal guests.
To make joining the world's longest running hotel loyalty program even easier, the company introduced on-line internet enrolment, membership renewal and the ability to update member profiles on Inter-Continental's website  Since its launch in March 1997, on-line membership enrolments are increasing up
to 800% monthly.
The Inter-Continental website also features the latest special offers exclusive to Six Continents Club members, newsletter highlights and useful information on member services and facilities such as those hotels offering a dedicated Six Continents Club airport chauffeur service.  Members can also take advantage of Inter-Continental's secure on-line hotel bookings service upon entering membership number and credit card details.
The Freddie Awards are named after Sir Freddie Laker who attracted fame for his pioneering marketing ideas within the travel industry in the 1970s.  The "Freddies" were introduced to members of frequent traveller programs in 1988.  The Freddies have since grown in stature and importance and are the oldest and most prestigious awards solely voted on by frequent flyers themselves.  The third annual International Freddie Awards are featured in the March/April 1998 edition of InsideFlyer International magazine.
The business of Inter-Continental Hotels and Resorts is in the process of being acquired by Bass PLC, a UK listed company operating in hotels, leisure retailing and branded drinks. The acquisition, which is conditional upon regulatory clearance in Europe and the United States of America, is expected to be completed by 31 March, 1998.
Inter-Continental is represented worldwide via corporate offices in Amsterdam, Cairo, Singapore, London, Miami and New York.  Its  portfolio includes more than 200 hotels in 77 countries which includes hotels and resorts in its first-class Inter-Continental Hotels and Resorts brand, its mid-market Forum Hotels & Resorts brand and in its
Global Partner Hotels & Resorts program.

Melanie Baker
Inter-Continental Hotels and Resorts
  Tel:  44-171-355 6586

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