Newport, Oregon March 27, 1998: Completed as a part of the development of the Scenic Byway Corridor Development Management Plan for US 101, by the Oregon Department of Transportation (ODOT), with grant monies from the Federal Highway Administration (FHWA), the Oregon Coast Visitors Association  (OCVA) and the Oregon Tourism Commission (OTC) are recipients of a full-color, glove compartment guide highlighting all 360-miles of Oregon�s coastal Highway 101.

The handy pocket guide showcases a variety of coastal features and is being used to support the States application for designation as a National Scenic Byway by the FHWA.  The Mandala Agency (of Bend, Oregon) designed and produced the full-color guide to work in concert with the statewide scenic byway brochure and other publications of the OTC.   Oregon Tourism Commission staff encouraged ODOT to seek distribution of the brochure as a visitor information resource by the newly formed Oregon Coast Visitors Association.

�This is a great example of getting true multiple-use out of a project, benefiting all the involved partners,� notes ODOT spokesman, Terry Cole.  �We�re happy to provide this important promotional brochure for the visitors association, while promoting the important concept of scenic byway designation for U. S. Highway 101.  It�s a real �win-win� situation for us.�

OCVA Contract Manager, Guy DiTorrice adds, �The Pacific Coast Scenic Byways brochure allows OCVA an affordable tool in responding to visitor information inquiries.  As a brand new destination marketing organization, this compliments our efforts promoting the entire Oregon coast as well as our wide variety of scenic attractions.�

The brochure divides Oregon�s U. S. Highway 101 into three geographic boundaries:

• North: from Astoria/Warrenton south to Lincoln City
• Central: Lincoln City south to Reedsport/Winchester Bay
• South: Reedsport/Winchester Bay to Brookings

The Oregon Coast Visitors Association is contract-managed by the Central Oregon Coast Association out of Newport (Oregon) as the coastal region�s destination marketing organization, representing all seven coastal Oregon counties and more than two dozen cities.  OCVA works cooperatively with:

• Astoria/Warrenton Chamber of Commerce
• Seaside Chamber of Commerce
• Cannon Beach Chamber of Commerce
• Nehalem Area Chamber of Commerce
• Tillamook Area Chamber of Commerce
• Lincoln City Visitor & Convention Bureau
• Depoe Bay Chamber of Commerce
• Greater Newport Chamber of Commerce
• Waldport Chamber of Commerce
• Yachats Chamber of Commerce
• Florence Area Chamber of Commerce
• Convention & Visitors Association of Lane County
• Reedsport/Winchester Bay Chamber of Commerce
• Bay Area Chamber of Commerce
• Coos Bay/North Bend Promotions Committee
• International Port of Coos Bay
• Bandon Chamber of Commerce
• Curry County Tourism Council
• Port Orford Chamber of Commerce
• Gold Beach Promotions Committee
• Brookings-Harbor Chamber of Commerce
• Southern Oregon Visitors Association
• U. S. Bureau of Land Management
• Oregon State Parks &  Recreation