PARSIPPANY, NJ, March 30, 1998 – Knights Franchise Systems, Inc. is proud to have participated in the 27th Annual Mid-America Trucking Show in Louisville, Kentucky on March 19-21. The chain is also sponsored the 1998 Mid-America Jamboree program, hosted by radio personality Bill Mack and the Midnight Cowboy Trucking Network. This year’s Jamboree feature d country music’s sweetheart, LeAnn Rimes, who won a Grammy last year for “Blue.”
Rimes was on hand for an autograph session on Thursday, March 19 and join Mack, co-host, Larry Scott and Knights Vice President of Marketing Vinay Patel for a live broadcast that night. Attendees were also able to register at Knights Inn’s booth or The Midnight Cowboy Trucking Network booth for a $1,500 cash drawing to be given away at the end of the show.
“At Knights, we recognize that America’s professional drivers have unique needs and want to service them with special benefits,” said Patel. “Participating in special events in the trucking industry provides us with an excellent opportunity to become better acquainted with this valuable segment of the population.”
Additionally, Knights Franchise Systems has revamped its King of the Road Club designed specifically for professional drivers. Truckers will receive distinct benefits such as special rates, free Thermos coffee refills, pre-paid calling card, free local calls and no service charges on long-distance calls at most Knights Inn locations.
“We found that truck drivers who stay at our more than 200 locations are loyal and valuable customers,” said Ramesh Gokal, president and CEO of the hotel chain. “With the continued support of the trucking community, we expect to add even more properties to the Knights Inn system, which will mean more choices for truckers as they travel across the country.”
The Mid-America Trucking show is the largest trucking show in the Western Hemisphere, with over 60,000 attendees from all fifty states and over forty five countries.
Bill Mack and the Midnight Cowboy Trucking Network can be heard coast-to-coast on WBAP (820/AM) out of Dallas/Fort Worth, KBOI (670/AM) out of Boise, WJR (760/AM) out of Detroit, and KVOO (1170/AM) in Tulsa. All stations are 50,000 watt, clear-channel stations available in stereo.
Knights Franchise Systems, Inc. is a budget lodging chain of more than 200 franchised properties in the United States and Canada. Knights Franchise Systems is a subsidiary of Cendant Corporation (NYSE: CD). For reservations or further information, the toll-free number is 1-800-843-5644 (1-800-THE KNIGHTS).