Hotel Online Press Releases
TOP EUROPEAN HOTEL COMPANIES SELECT WOLRDRES FOR INTERNET BOOKING SYSTEM
SAN MATEO, CA, August 14, 1997 - WorldRes, Inc. TM has doubled the number of European hotels represented on its system by signing agreements to provide Internet sales, marketing and reservation services to three of Europe's leading hotel companies: Movenpick Hotels & Resorts, Swallow Hotels, and Welcome Swiss.
The WorldRes scope of services includes free database marketing capabilities as well as a free bookable hotel listings on partner Web sites, including WorldRes' own Places To Stay ä site (www.placestostay.com).
The Swiss-based Movenpick Hotels and Resorts is a management company based in Zurich-Adliswil and has 35 hotels and resorts in 10 countries.
Swallow Hotels is one of the largest hotel groups in the UK and an owner of 35 three-, four- and five-star rated properties in England and Scotland, ranging from Bournemouth on the south coast to Inverness in the north of Scotland.
The Welcome Swiss consortium is the second largest hotel group in Switzerland. It consists of 50 hotels ranging from tourist to deluxe class in all parts of the country.
"The European hotel community has strongly embraced our Internet-based technology," said Eric Christensen, chief executive officer of WorldRes, Inc. "We estimate that the majority of hotels and hotel groups joining the WorldRes system in the next three to six months will be from Europe."
"Through the WorldRes system we will be able to reach new markets of customers on the Web," said Daniel Vogel, director of marketing services for Movenpick. "WorldRes' network of Web site partners will allow us to increase our distribution and revenues online by marketing on a wide range of Web sites."
"The Internet will play an increasingly important role as a distribution channel for hotel reservations," said Candida Toro, operations manager of Swallow Hotels. "WorldRes' Internet-based sales and marketing technology will allow us to capitalize on this growth and decrease our distribution costs."
"Through the WorldRes system, Welcome Swiss properties will be able to conduct targeted one-to-one marketing to interested customers at no additional cost," said Pierre Hugentobler, managing director of Welcome Swiss. "This will give us a significant advantage in reaching new online customers."
WorldRes, Inc. (http://www.worldres.com) founded in 1995, provides Internet sales and marketing technologies and services to hotel properties around the world, at no fixed cost. Using the latest Internet technology, WorldRes allows individual hotels and hotel companies to take reservations from multiple sources, using a single interface. WorldRes, with offices in San Mateo, California, and London, also operates the consumer travel Web site, Places To Stay (http://www.placestostay.com). Properties and hotel companies interested in enrolling in the WorldRes system can contact WorldRes sales at (415) 372-1700, or apply online on the WorldRes Web site.
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