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Destination Florida Selects WorldRes for Internet Reservations

SAN MATEO, CA, August 25, 1997 - Destination Florida (TM), the state's popular online travel guide, today appointed WorldRes, Inc.(TM) to provide real-time hotel booking capability on its Web site (, or keyword: Florida on America Online). The agreement gives all participating Florida hotels the option to take real-time reservations directly from the Destination Florida site, including those properties currently not represented on travel agent reservation systems.

WorldRes, the developer and operator of a leading Internet-based reservation system that brings advanced sales and marketing capability to hotels on the World Wide Web, will be working with Destination Florida to enroll its new and existing properties in the WorldRes system. Once enrolled, properties will be directly bookable on Destination Florida through WorldRes.

"Through WorldRes, we can now offer all of Destination Florida's properties the chance to receive low-cost reservations via the Internet," said Diane Politi, director of sales for Destination Florida. "This provides both our hotel customers and online consumers even greater value on our site."

Participating properties will also receive a free bookable listing on Places To Stay (TM), (, WorldRes' own hotel reservation Web site, and the ability to conduct one-to-one marketing campaigns via e-mail through the WorldRes system at no cost.

"This partnership with one of the most successful online travel sites is a strong endorsement of our Internet technology and demonstrates that our booking solution is easily adapted to any travel Web site," said Scott Potter, vice president of Business Development for WorldRes. "We are continuing to build our network of Web site partners in order to generate online revenue for our hotel customers."

Destination Florida was launched in 1995 and delivers thousands of pages of interactive content that is updated monthly. It is written and edited by noted Florida journalists and is always a step ahead of published guidebooks. Destination Florida visitors can get reviews of restaurants and hotels, insider tips and the scoop on discounts and packages, and ideas on what to do in specific regions of Florida. It provides invaluable expertise to those planning a trip to Florida, whether for business or pleasure, by airplane or automobile, in person or just in mind.

WorldRes, Inc. ( founded in 1995, provides Internet sales and marketing technologies and services to hundreds of hotel properties around the world, at no fixed cost. Using the latest Internet technology, WorldRes allows individual hotels and hotel companies to take reservations from multiple sources, using a single interface. WorldRes, with offices in San Mateo, California, and London, also operates the consumer travel Web site, Places To Stay(TM) ( Properties and hotel companies interested in enrolling in the WorldRes system can contact WorldRes sales at (415) 372-1700, or apply online on the WorldRes Web site.

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WorldRes and Places To Stay are trademarks of WorldRes, Inc. All other trademarks are recognized as the property of their respective holders.


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