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PATA Task Force Report Sets Course for the Association
SAN FRANCISCO, Calif., September 8, 1997--The Pacific Asia Travel Association (PATA) Board of Directors has approved the recommendations of an appointed Chairman's Task Force report reviewing the strategic and tactical direction of the 46 year-old Association.
The report culminates more than a year of study conducted by a group of industry leaders on how PATA, one of the world's largest public/private sector tourism associations, is meeting the needs of a very diverse membership in light of a changing region and marketplace
Using PATA's Direction 2000 Report issued in 1990 as a benchmark, the Task Force issued 11 recommendations, including:
In anticipation of the recommendations, 1997/98 PATA Chairman Mr. Jon Hutchison, Managing Director of the Sydney Convention & Visitors Bureau, will appoint a Chairman's Task Force II to research and recommend ways PATA can bring greater benefit to the "core" members, including National Tourist Organisations and the carriers.
"This process has been a very positive experience," Mr. Hutchison said. "With the changes taking place in our region and industry, the recommendations and resulting modifications will help PATA to remain a relevant industry force."
The Chairman's Task Force was appointed by 1996/97 PATA Chairman Mr. Andrew Drysdale, Managing Director of Air Pacific. Mr. Paul Casey, President of Hawaiian Airlines, served as Chairperson.
Mr. James Brennan, Vice President, United Airlines, Japan; Mr. Tunku Iskandar, Managing Director, Melewar Leisure, Malaysia; Mr. Inder Sharma, Chairman, Sita World Travel, India; Mr. Kiyomi Sugahara, President, Jetour, Japan; Mr. Lakshman Ratnapala, President & CEO of PATA; and Mr. Hutchison. Mr. John King, Managing Director of Tourism & Aviation Management, acted as the facilitator for the group.
Founded in 1952, PATA represents 100 national, provincial and local tourism organisations, 75 carriers and more than 2,200 companies. In addition, the Association has 17,000 Chapter members in 79 Chapters located throughout the globe.
Bill Hastings/Lyn Hikida