FORT LAUDERDALE, December 15, 1997 – Barrington International Hospitality has formed Choice Atlantica Hotels, Inc., a wholly owned subsidiary, to oversee its operations and developments in the South American countries of Brazil, Argentina, Uruguay and Paraguay. Through its subsidiary, Barrington holds the master franchise agreement to develop Choice hotel products – Comfort Inns, Comfort Suites, Sleep Inns, Quality Inns, Quality Suites and Clarions – in those countries.
Choice Atlantica Hotels will work with hotel owners, operators and investors to develop Choice products, grant franchise licenses, and in most cases, manage the properties once they open. Barrington’s executives also make up the key executive team for Choice Atlantica Hotels. Top management includes Greg Ryan, chairman, and Paul J. Sistare, CHA, president and CEO.
“This new structure gives us the ability to move quickly and opportunistically as we develop hotels in the Southern cone of Latin America,” said Sistare. “Choice products are well known throughout the world, especially among business travelers, and we are confident that these popular brands will soon become household names in Brazil, Argentina, Paraguay and Uruguay.”
Barrington International Hospitality has offices in Fort Lauderdale, Sao Paulo and Buenos Aires.