Hotel Online
News for the Hospitality Executive




Pineapple Hospitality Increasing Email Marketing Effectiveness,
Customer Loyalty with ZMail from ZDirect

 
ZMail's deep integration with MICROS Opera and its ability to centralize customer information,
understand different purchasing patterns, and identify valued customers is making the
marketing strategy of this hotel owner/operator extremely powerful


Visit ZDirect at HITEC June 24-27 in Booth 125


[Hallandale Beach, FL— May 30, 2013] — Pineapple Hospitality, owner and operator of four one-of-a-kind, independent boutique hotels in the greater Seattle/Puget Sound area of Washington, is delighted over results it is achieving from its eMarketing campaign. Using the ZMail® electronic communication platform from ZDirect, The Maxwell Hotel, Hotel FIVE, University Inn and Watertown Hotel are seeing bigger open rates and better response rates which are translating to richer bottom lines and more repeat guests.
 
ZDirect has been providing more than 2,000 hotels and resorts on six continents with eMarketing and eCRM solutions since 2002. ZMail delivers dynamic, real-time profiles of today's diverse guests; streamlines and centralizes a hotel's electronic marketing initiative by tracking guest behavior and preferences across multiple platforms; and provides multiple, personalized touch-points between the hotel and the guest.

"Pineapple Hospitality is a growing company, and as such, we needed to find a way to improve the way we electronically communicate with customers," said David Thomson, Pineapple Hospitality chief information officer. "ZDirect is different from other eMarketing and eCRM companies in the hospitality market. They are laser-focused on identifying the right customers that will help us build loyalty and generate new revenue streams with measureable results. This is very important to Pineapple Hospitality as we look to expand beyond the Washington market.
 
"Previously, we relied on homegrown lists to market to those who stayed at our hotels or whom we considered potential customers," Thomson said. "Today, thanks to ZDirect, we know who our customers are . . .  we enjoy more revenue from our eMarketing efforts . . . and our open rates are increasing. Email click-through rates have risen a hefty 10 percent in a very short amount of time. We attribute this success to ZDirect's deep integration with MICROS Opera that enables us to keep all our customer data in one spot. This makes it easy for our marketing teams to send targeted emails and not have to worry about reconciling lists from different places. ZDirect enables us to access the profile of each guest and understand their purchasing behaviors so that we can promote our services more effectively. Although others in the market have similar MICROS Opera integration, they don't offer as many ancillary services that are available through ZDirect and ZMail."
 
Communication Goes Both Ways
ZDirect's eMarketing structure is focused on the realization that communication needs to go both ways in order to be effective. With interfaces to the major PMS/CRS suppliers, ZMail streamlines and centralizes a hotel’s electronic messaging initiative by capturing guest behavior, purchase history and preferences information. ZDirect's patented dynamic content engine creates individualized transactional emails; from confirmations to pre-stay promotions and post-stay thank you emails. Hotel marketers can send surveys to prospects and customers, send triggered loyalty emails to their loyalty members and send targeted marketing messages based upon profile data. 

"We are thrilled that Pineapple Hospitality is having such tremendous success with ZMail and ZDirect's supplemental services," said Caren de'Ath, ZDirect vice president of sales. "Using effective and cost-efficient tools, we are helping Pineapple Hospitality turn prospects into loyal customers. This is especially important for a hotel company looking to grow and compete on a more level playing field with the big brands.

"We help hotels build lasting relationships with real people, using real data to generate last minute offers to fill available rooms, increase onsite revenues, and deliver real results," she said. "Where other email service providers concentrate on communicating with travelers before they arrive, ZDirect keeps the targeted communication going before, during and after their stay. This is our point of differentiation and the way that ZDirect is helping hotel owners, operators and marketers achieve maximum profit from unsold perishable room inventory."
 
Hoteliers interested in improving their two-way communications with guests are encouraged to visit ZDirect at the Hospitality Industry Technology Exposition & Conference (HITEC), June 25 to 27 at the Minneapolis Convention Center in Booth No. 125. Pre-scheduled appointments are encouraged by calling Caren de'Ath at (954) 376-3409 or emailing her at caren@zdirect.com.
 
For more information on ZDirect, please visit www.zdirect.com.

About ZDirect, Inc:
Based in Hallandale Beach, Florida, ZDirect, an Enterprise Email Service Provider (ESP) for the Hospitality Industry, is a leading provider of electronic customer relationship management solutions for the hospitality industry.  The maintenance of a single guest profile is essential for an effective eCRM strategy. With the Dynamic Content Engine and PMS integration, ZMail® automatically sends intelligent and personalized confirmations, pre-arrival emails and post-departure emails with guest satisfaction surveys via email, mobile communication, SMS, social networks and more. Learn about the real people behind every reservation. Let ZDirect help you convert your prospects to customers and your customers to loyal customers. Real People. Real Profiles. Real Results.

About Pineapple Hospitality
Pineapple Hospitality, launched in March 2011, is a hotel management company headquartered in Bellevue, Wash. The pineapple logo symbolizes the warm, genuine hospitality that Pineapple Hospitality strives to provide for every guest. Pieces of the Pineapple include Hotel FIVE in downtown Seattle, The Maxwell Hotel in Queen Anne, and the Watertown Hotel and University Inn, both in the University District. For more information about Pineapple Hospitality, including reservations at any of its properties, visit http://www.StayPineapple.com or call (866) 866-7977. Pineapple Hospitality can also be found on Facebook, Twitter and Pinterest.

.

For more information, please contact

Barb Worcester
PRpro
Tel: (440) 930-5770
barbw@prproconsulting.com

Caren de'Ath
ZDirect Inc.
(954) 376-3409
caren@zdirect.com

 


Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here
 

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: ZDirect Updates Forms Center to Create Forms and Surveys on the Fly via ZMail / May 2013

5-Star Luxury Thailand Hotel Company SALA Resorts & Spas Communicating with Guests Effectively via ZDirect; In just three months, SALA says revenues from direct channel sales and guest satisfaction is at an all-time high / April 2013

GrandStay Hospitality Selects ZDirect for eMarketing and eCRM; The franchisor of extended-stay and select service hotels is turning to ZDirect to build a cohesive online marketing strategy and communicate more effectively with guests / March 2013

Need a More Complete Snapshot of Guest Reviews From All Channels and Surveys? Integration of ZDirect's survey engine with ReviewPro's online reputation management solution is enabling hoteliers to view all public comments and query results in one comprehensive dashboard / March 2013

ZDirect Opens Office in Singapore; Martin Chua to Lead APAC Development; With hotel customers spanning six continents, the world leader in hospitality eCRM and eMarketing is extending its global reach to Asia Pacific and fortifying its sales team / February 2013

ZDirect to Showcase its Two-Way Electronic Communication and Mobile Marketing Tools at ITB Berlin / February 2013

ZDirect Integration to Apple's Passbook Sends Hotel Confirmations from PMS to iPhone Users / January 2013

ZDirect Fortifies Global Growth; Providing Service to Six Continents / January 2013

ZDirect Now Helps Guests Check in Faster with OpenWays Mobile Technology / June 2012

English Lakes Hotels Resorts & Venues is Enhancing their Guest Communication Program by Using ZDirect's eCRM Platform / June 2012

Hotel Monteleone Announces Launch of ZDirects' New Mobile Passport for Guests; New application for smart phones makes travel easier before and after arrival / June 2011

The Grand Hôtel Stockholm, One of Scandinavia's Leading Luxury Hotels, Chooses ZDirect's eCRM Platform to Enhance Guest Communication / April 2011

ZaZa Databases Get a Facelift; Hotel ZaZa Selects ZDirect’s eCRM Solution for Improved Customer Relations / March 2011

MMI Hospitality Chooses ZDirect’s eCRM Platform for it’s crown jewel, The King and Prince Beach & Golf Resort / February 2011

ZDirect launches “Mobile Passport” eCRM Platform; Functionality to be showcased at HITEC 2010, June 21-24 in Orlando, FL / June 2010

Shell Vacations Chooses ZDirect to Boost Revenue in 2010 / May 2010

Boomerangs’ GuestHouse International & Settle Inn launches ZDirect eCRM Solution to Generate Immediate Revenue / May 2010

Natasha Le Roux named ZDirect’s Director of Sales, Americas / ASPAC / May 2010

Ireland’s Carton House selects ZDirect’s eCRM platform to grow customer satisfaction and market share. / April 2010

Grand Dame of Historic New Orleans French Quarter, Hotel Monteleone, embraces ZDirect leading eCRM technology / March 2010

London’s Cavendish Hotel selects ZDirect eCRM platform to increase loyalty and generate online business / March 2010

Xotels chooses ZDIRECT as eCRM Solution for its European Hotels / July 2009

ZDirect, Inc. Awarded Patent Covering Widely Used Online Email Marketing Technology / June 2009

ZDirect’s eCRM platform launched by Orient Express - North America / June 2009

Hospitality eBusiness Strategies (HeBS) and ZDirect Announce Strategic Partnership in eCRM Technology and Solutions / June 2009

ZDirect’s Dynamic Survey Engine drives Golf Insider’s social networking platform / May 2009

Denver based Magnolia Hotels choice of ZDirect pays dividends! / May 2009

ZMail Messaging Now Available for Mobile Phones, by ZDirect, Inc. / April 2009

ZDirect s Client Base Surpasses 1700 Hotels with Dayton House / April 2009

ZDirect Releases Innovative “On-Demand” Filters for Hoteliers / April 2009

Nordic Hotels, Stockholm Selects ZDirect to Drive its eCRM Initiatives / April 2009

The Peninsula Hotels Selects ZDirect to Drive its eCRM Initiatives Worldwide / June 2008

AmericInn® Hotel Chain Improves Customer Relations with ZDirect’s Innovative ZMail™ System / June 2008

Tarsadia Hotels Launches Emarketing Initiative for Independent Properties Utilizing ZDirect Platform / June 2008

InnLink and ZDirect Announce eCRM Interface to Service Hotel Clients / June 2007
.

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome| Hospitality News |
Industry Resources
 
Please contact Hotel.Online with your comments and suggestions.