News for the Hospitality Executive |
Jacksonville, FL (May 8,
2013) – Vizergy,
a
leading hotel
Internet marketing company, continues to provide valuable insights
to the hotel industry with their latest whitepaper “The
Guide to Digital Marketing for Hotels and Resorts in a Multiscreen World.”
Authored and produced by leading consultant Tim Peter and Vizergy
President
& CEO Joe Hyman, the paper provides clarity on a complex hot topic:
multiscreen marketing.
Recent changes in how travel shoppers research and book travel have been driven by the emergence of devices that allow consumers to shop where and when they want, using one — or more — of four key screens:
Peter, President and founder of Tim Peter & Associates, LLC, and Hyman, a member of the HSMAI Americus Region Board of Directors, set out to help hoteliers capitalize on this industry evolution. “This whitepaper will help guide hoteliers through the complex and constantly changing landscape of four screens marketing,” said Peter. “It’s vital for hotel marketers to put themselves in travel shoppers’ shoes and understand shoppers’ movements across different devices to benefit from the ‘anytime, anywhere’ mentality shoppers have when researching and booking rooms.” “Consumers now use multiple devices and screens across the entire travel lifecycle,” said Hyman. “It’s imperative that hotel marketers analyze their data to help make decisions about what type of information they serve on each screen. We consider this paper a must for management companies and property level managers at all types of properties.” This paper follows several popular Vizergy produced whitepapers that cover topics such as Facebook, website analytics, integrated marketing and more. Visit the company’s blog to find past whitepapers. About Tim Peter Tim Peter is President and Founder at Tim Peter & Associates, LLC, a full-service e-commerce and digital marketing consulting firm. Tim Peter & Associates focuses on the growth of the social, local, mobile web and its impact on both consumer behavior and business results. Previously Tim served as Managing Director for the premier independent luxury hotel representation firm and led e-commerce and digital marketing for the world’s largest hotel franchisor. About Vizergy® Vizergy is an award-winning digital travel marketing company that empowers hoteliers to know more, do more and achieve more – with the ultimate goal of delivering maximum online revenue. The company uses data driven decisions to provide strategic guidance in the evolving world of online marketing. Online marketing services include search engine optimization, pay-per-click and display advertising, local marketing, website and mobile website design and development, reservation software and advanced analytics. Since 1998, Vizergy has propelled thousands of branded and independent hotels, resorts and hotel management companies to success. For more information on Vizergy and its services, please visit vizergy.com, call William Bellis at 904.389.1130 Ext. 171 or email [email protected]. Join us on Facebook, LinkedIn and Twitter. |
Contact:
William Bellis Marketing Manager [email protected] 904-389-1130 ext. 171 www.vizergy.com
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