May
2013 – RateGain, The
Leading hospitality technology company,
released this week’s Hotel Pricing Trends and Hotel Rate Parity report.
A
single window BI dashboard, which enables revenue professionals on
cheapest
rate visibility, tracking hotel rate parity along with median rate for
three (3)
months of three, four and five star hotel category across some of the
major
cities in European & African region.
Data range spans across May to July 2013, starting from the fourth week of April (all rates in US dollars and for two adults on one-night stay)
Performance Facts:
In price trends report, In Europe, the minimum rate trends are generally not showing significant variations in the 3-star category. For 4-star and 5-star hotels rates are higher in June in a number of key cities including Amsterdam, Brussels, Copenhagen, London and Madrid. As Europe moves towards the main summer holiday period rates begin to fall, except for holiday destinations such as Palma. Median rates follow similar patterns in all hotel categories. As is often the case, the widest rate ranges are seen in Paris and London, with Rome, Venice and Zurich also offering significant variations between minimum and median rates. On average, Zurich and Oslo are the most expensive locations for 3-star hotels while Paris has the highest average rates in the 4-star and 5-star categories. In Africa, the early winter trend is generally flat for both the minimum and median rates.
In Parity trend report, The level of rate parity between hotel websites and OTAs varies widely in the locations covered by the report, which is for the period from May to July 2013. UK cities have between 20% and 45% of hotels maintaining parity, the highest proportion being for 3-star hotels in London. Dublin has 43% of 4-star hotels in parity and Helsinki is even higher at 54%. In Venice, almost 38% of 3-star hotels were cheaper on hotel websites but OTAs were cheaper for 39%. OTAs consistently offer the lowest rates across all categories in Amsterdam, Barcelona, Madrid, Prague and Rome and in the 5-star category the balance is significantly weighted towards the OTAs – in Prague 98% of the hotels sampled were cheaper on OTA sites. OTAs are continuing the trends of reinforcing consumer behaviour in the direction of finding the cheapest rate; hotels may take more control by identifying overall distribution costs and by finding ways to differentiate the products they offer through their websites e.g. with promotions and add-ons.
NB: RateGain specializes in competitive price intelligence and rate shopping solutions for hotels. It currently tracks more than one billion hotel rates every month across countries in US, Europe, Middle East, Asia and Latin America.
NB2: The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.
Data range spans across May to July 2013, starting from the fourth week of April (all rates in US dollars and for two adults on one-night stay)
Performance Facts:
In price trends report, In Europe, the minimum rate trends are generally not showing significant variations in the 3-star category. For 4-star and 5-star hotels rates are higher in June in a number of key cities including Amsterdam, Brussels, Copenhagen, London and Madrid. As Europe moves towards the main summer holiday period rates begin to fall, except for holiday destinations such as Palma. Median rates follow similar patterns in all hotel categories. As is often the case, the widest rate ranges are seen in Paris and London, with Rome, Venice and Zurich also offering significant variations between minimum and median rates. On average, Zurich and Oslo are the most expensive locations for 3-star hotels while Paris has the highest average rates in the 4-star and 5-star categories. In Africa, the early winter trend is generally flat for both the minimum and median rates.
In Parity trend report, The level of rate parity between hotel websites and OTAs varies widely in the locations covered by the report, which is for the period from May to July 2013. UK cities have between 20% and 45% of hotels maintaining parity, the highest proportion being for 3-star hotels in London. Dublin has 43% of 4-star hotels in parity and Helsinki is even higher at 54%. In Venice, almost 38% of 3-star hotels were cheaper on hotel websites but OTAs were cheaper for 39%. OTAs consistently offer the lowest rates across all categories in Amsterdam, Barcelona, Madrid, Prague and Rome and in the 5-star category the balance is significantly weighted towards the OTAs – in Prague 98% of the hotels sampled were cheaper on OTA sites. OTAs are continuing the trends of reinforcing consumer behaviour in the direction of finding the cheapest rate; hotels may take more control by identifying overall distribution costs and by finding ways to differentiate the products they offer through their websites e.g. with promotions and add-ons.
NB: RateGain specializes in competitive price intelligence and rate shopping solutions for hotels. It currently tracks more than one billion hotel rates every month across countries in US, Europe, Middle East, Asia and Latin America.
NB2: The above data is indicative in nature and RateGain can’t be held liable for its accuracy or usefulness for any purpose.