News for the Hospitality Executive |
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Weekend at Travaasa Austin Leading Luxury Travel Website Unveils Its Likeable, Tweetable Familiarization Trip Concept |
LOS
ANGELES (May 15, 2013) – Luxury Link (luxurylink.com)
– the leading luxury travel
website – recently piloted its Luxury
Link Social Experience program at
Travaasa Austin in Texas, unveiling an innovative, 21st century
twist on the conventional travel industry familiarization (fam) trip.
From
May 3-6, ten passionate travelers from across the U.S. converged upon
this
unique wellness resort for a tailored itinerary of fine dining, spa
treatments
and activities ranging from an equine encounter with beautiful quarter
horses
to a spirited chili cook-off.
Since
travel is inherently a social activity, and with Austin an epicenter of
technological innovation, five members of our group were asked to post
real-time updates of the experience on five social media platforms: Facebook, Twitter, Instagram, Tumblr and the Luxury
Lounge (Luxury Link’s dedicated online
community).
Hashtag #LLSEAustin trended on Twitter and Instagram with support from Travaasa’s social media team, while Luxury Link’s live blog served as a real-time hub of all activity. To incentivize reservations at Travaasa Austin by those following trip online, special promotional rates on all Luxury Link vacation experiences at the resort were offered from May 3-6. Finally, a quintet of blogs from Luxury Link Social Experience travelers – recapping different aspects of the trip – are being posted over the next few weeks. Based on the success of the Travaasa Austin event, Luxury Link is targeting two to four Social Experiences per year, with the next slated for late 2013. “We couldn’t have asked for a better partner than Travaasa Austin, or a more ‘plugged-in’ group of travelers to embark on the first-ever Luxury Link Social Experience with us,” said Diane McDavitt, President and co-founder of Luxury Link. “#LLSEAustin represents just one of the many new ways we are introducing our network of luxury travelers to our hotel partners, leveraging Luxury Link’s own social media reach – 250,000 fans and followers across all platforms – every step of the way.” “As a new brand in a new niche of travel, all of us at Travaasa Experiential Resorts were excited to host the first Luxury Link Social Experience,” said Chris Manning, co-Founder and President of the Travaasa® Experiential Resorts. “Travaasa’s five pillars of experiences: Adventure, Culinary, Culture, Fitness, and Spa & Wellness were a hit with the Luxury Link team and their guests, driving engagement on property and through social channels. Luxury link is a powerful tool for discerning travelers looking for well-vetted options, and we love being a part of the network.” By the numbers, the inaugural Luxury Link Social Experience delivered impressive results, and shattered the mold of what a fam trip is “supposed” to be:
Luxury
Link (www.luxurylink.com)
is a luxury travel website
offering value-added, immersive experiences at five-star accommodations
around
the world at insider prices. Luxury Link features luxury vacation
experiences
from nearly 1,200 luxury and five-star hotels in more than 60
countries. For 15
years, the trusted luxury hotel experts at Luxury Link have worked
directly
with the world’s top properties to create premium, hand-picked travel
experiences that include extra surprises to make each trip even more
memorable.
The company is privately owned and managed by e-commerce and
online travel veterans, with offices in Los Angeles and New York.
To connect on social media: facebook.com/LuxuryLink
and @LuxuryLink
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Media Contact: Ben Alkaly Luxury Link Travel Group [email protected] 424-835-3676 |
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