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Flip.to Brand Advocate Platform Adds Mobile Functionality

Mobile landing page makes it easier than ever for hotels to leverage guest incentives into future bookings

Orlando, FL — May 1, 2013 — Flip.to, a brand advocate platform that helps hotels leverage the marketing power of social networks by encouraging guests to spread the word about upcoming stays, has unveiled new mobile functionality to facilitate organic promotions and generate additional bookings on the go. The new Flip.to mobile landing page is the latest innovation for the hotel industry’s fastest growing brand advocate technology.

With the new mobile functionality, when guests share about their upcoming stay via Flip.to, their social connections can easily interact with the link through any mobile device. The system is seamless and automatically directs the friends of the guest to the page that works best for the device they are using while maintaining all of the functionality.

"Implementation of our new mobile functionality is a snap for hotels," says Kristi White, Vice President of Global Sales Strategy for Flip.to. "Our platform automatically detects the device being used and renders the appropriate page.  So, the only thing the hotel needs to do is review styling of the page. Once they give the green light, we can instantly switch it on for the property."

Flip.to reaches travelers around the world in a natural, trusted way to boost brand awareness and have a significant, measurable impact on a hotel's revenue and market presence. Most consumers inherently trust the opinion of friends, relatives and colleagues in their social network far more than traditional advertisements. Flip.to taps into that sentiment, transforming hotel guests into a huge, enthusiastic and trusted marketing force.

Each guest on average has well over 195 social connections, leading to brand advocates that have a long reach, make strong brand connections and in turn, generate a measurable uptick in booked room nights that Flip.to tracks. A typical Flip.to brand awareness campaign results in 20% of guests becoming trusted advocates for the hotel.

To find out more about Flip.to, please contact Kristi White by emailing [email protected] or visit www.flip.to.

About Flip.to
Flip.to is a brand advocate platform for hotels that turns their guests into engaged advocates to boost brand awareness and earn new guests. Launched in early 2010, Flip.to is generating substantial ROE (return on engagement) and ROI (return on investment) for hotels around the world. Find out more at www.flip.to.
 
For more information, contact:

Kristi White
Vice President, Global Sales Strategy
Flip.to
[email protected]

For media inquiries, contact:
Andrea Roland
Plan A PR & Marketing, Inc.
Tel: +1.407.905.0608
[email protected]


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Other Flip.to News

Flip.to Wins Internet Advertising Competition (IAC) Award; Leading brand advocate platform named 'Best Entertainment Interactive Application' in Web Marketing Association’s 2013 IAC Award Competition / April 2013
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Hospitality Brand Advocate Platform Flip.to Enhances Client Services Team with Addition of Regional Reps; Innovative social marketing vendor adds two sales executives to address incremental growth / January 2013
Flip.to Lands Hospitality Dealmaker, Debi Moses, as Senior Director of Sales, Americas; Seasoned hospitality sales executive to lead Americas sales effort for hotel brand advocate platform / November 2012
Flip.to Launches Multi-Language Capability For Its Hotel Brand Advocate Solution / October 2012
Flip.to Lands Hospitality Veteran, Kristi White, as Vice President of Global Sales Strategy; Seasoned hospitality sales and revenue management executive to lead growth strategy for hotel brand advocate platform / September 2012
Flip.to Taps Hospitality Technology Visionary, Ed St. Onge, as President of Global Sales; Industry leader to direct sales and marketing for the worldwide expansion of the brand advocate platform for hotels / September 2012
Flip.to Brand Advocate Platform Integrates With Pelican Hotel Booking Engine / July 2012
In Run-Up To Olympics, Tune Hotels Finds London Success With Social Media / May 2012



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