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Choice Hotels International Appoints Eben Hewitt
as Chief Technology Officer

ROCKVILLE, Md., May 15, 2013 -- Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel companies, announces the appointment of Eben Hewitt to Chief Technology Officer based out of the company's global technology hub in Phoenix, Arizona. In this role, Hewitt will report directly to the Choice Hotels Chief Information Officer, Todd Davis, and oversee Choice Hotels' technical vision and lead all aspects of Choice's technology development in applications, architecture, and data -- a pivotal role given the company's strong emphasis on technology and innovation.

Hewitt already possesses a firsthand understanding of the Choice Hotels technology and business strategies as well as the company culture as a former associate having risen in the ranks to Senior Director of System Architecture. While at Choice Hotels, Hewitt led the team that won the Oracle Corporation Middleware Innovation Award for Architecture, before a brief departure in 2012 to serve as Chief Information Officer for O'Reilly Media, a Silicon Valley innovator.

"Eben contains all the skills and proven track record as a technology leader and visionary – plus he knows and thrives in the Choice Hotels culture. We couldn't be more pleased than to bring him back in this vital role," said Todd Davis, chief information officer of Choice Hotels International. "The role of CTO is critical for our organization, in which technology plays such an essential role in our current and future direction. Eben's broad experience in all aspects of information technology -- including application development, architecture and infrastructure -- along with knowing how to apply technology to business development and strategy, enables us to continue to use technology to advance our corporate goals and franchisee and guest experiences, especially as we progress as an industry leader in cloud-based systems and mobile technologies."

In addition to leading the design and implementation of technology solutions, as CTO, Hewitt will lead Choice's culture of creative problem solving. Further, Hewitt will actively evaluate the direction and growth of industry technologies and trends to ensure Choice Hotels is staying ahead of technology developments and leveraging these developments for any potential growth opportunities.

Hewitt will also be responsible for the oversight of the the company's technical intellectual property, while leading all information systems planning, including all phases of systems architecture and design; programming; installation and ongoing operations; and maintenance. Further, he will oversee architecture and development standards, policies and procedures and ensure adherence to these standards.

Hewitt is the author of several books on software development and technology, including one of the earliest books on big data, Cassandra: The Definitive Guide and he was a contributor to 97 Things Every Software Architect Should Know. He has worked in technology as an architect, software developer, systems administrator, manager, and consultant across many industries including media, retail, government, ISPs, and software startups. He serves on the Advisory Board for Arizona State University's Computer Information Systems department.

About Choice Hotels
Choice Hotels International, Inc. franchises over 6,200 hotels, representing more than 500,000 rooms, in the United States and more than 30 other countries and territories.  As of March 31, 2013, 395 hotels, representing more than 30,000 rooms, were under construction, awaiting conversion or approved for development in the United States.  Additionally, 81 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories.  The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide.

Additional corporate information may be found on the Choice Hotels International, Inc. website, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Choice Privileges®, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Hotel Collection are proprietary trademarks and service marks of Choice Hotels International.

Contact:

Sarah Lee
Tel: (301) 628-4397
sarah_lee@choicehotels.com

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Also See: Choice Hotels to Put $40 Million Into its Biggest Brand; Comfort Brand Nationwide Refresh to be Expanded and Accelerated / May 2013

Choice Hotels International Opens 88 New Hotels in Q1 2013 / May 2013

Marking a New Era, Choice Hotels International Completing Move to New Headquarters; Sustainable Certified Workplace Reflects Company Focus on Future of Hospitality / April 2013

Choice Hotels International Launches New Division to Market Hotel Operating Systems Industry-Wide / April 2013

Choice Hotels International Promotes Todd Davis to Chief Information Officer / March 2013

Choice Hotels International CEO and President, Stephen P. Joyce, Shares Global Perspective of the Hospitality Industry; Stresses the Importance of Technology, Stating I've come to understand I'm not just in the hotel business, I'm in the technology business / March 2013

Choice Hotels and Concord Hospitality Begin $40 Million Construction of the 182-room Cambria Suites Hotel in Washington, D.C. / March 2013

Cambria Suites to Expand into More Major Markets; Begins 2013 with Development Agreements for Properties in Arizona, Texas, Maryland and DC and a Q2 Opening in Miami / January 2013

Cambria Suites Enters New York with Construction Beginning on Three New Hotels in Times Square, Chelsea and White Plains; Choice Hotels International, Concord Hospitality, We Care Trading Co. and Meyer Jabara Hotels Celebrate Ground Breaking for Properties Slated to Open 2013-2014 / December 2012

Cambria Suites Brand to Expand to New Markets; Enters Development Agreements for Hotels in West Orange, New Jersey; West Palm Beach, Florida; and Williamsport, Pennsylvania / October 2012

Choice Hotels International Names C.A. Anderson as Vice President of Development for Cambria Suites / August 2012

Choice Hotels International Opens 88 New Hotels in Q2 2012 / August 2012

Choice Hotels International Names Louise Slark as Vice President, Compensation and Benefits / June 2012

Choice Hotels International Recognizes its Top Franchise Hotels & Owners at 2012 Convention; Woman of the Year Awarded to Kitty Friere, Top Hotels Awarded Hotel of the Year, Premier Alliance and Developer of the Year Recognitions / May 2012

Choice Hotels International Opens 46 New Hotels in Q1 2012; A 14% Increase over Q1 2011 / May 2012

Choice Hotels Promotes Stephanie Lykins to Vice President, Talent Development / April 2012

Choice Hotels International Appoints Alexandra Jaritz and Michael Murphy as Company Officers / March 2012

Robin Pence Appointed as Vice President of Public Relations for Choice Hotels International / March 2012

Choice Hotels International Appoints Barbara T. Alexander to its Board of Directors / February 2012

Choice Hotels Names Simone Wu as Senior Vice President, General Counsel, and Corporate Secretary / February 2012

Choice Hotels Promotes Sarah Searls to Vice President of Business and Analytic Services / February 2012

Choices Hotels Appoints John Tague to its Board of Directors / January 2012
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