NEW YORK – May 1, 2013 – The Roosevelt Hotel in Midtown Manhattan is excited to announce the appointment of Devon M. Casciaro to E-Commerce Manager. With past experience managing all social media strategy and web content for the Sheraton New York Times Square, Casciaro is qualified to take on the new role with responsibilities ranging from managing all Roosevelt Hotel social media accounts encompassing Twitter, Facebook and the hotel’s blog, TheNYKnow.com, to increasing user functionality on the hotel’s main website and strategic reputation management on consumer review sites.

Additionally, this role requires frequent content updates on each of the hotel’s food and beverage websites: mad46.com (rooftop bar), VanderBar.com (lunch hot spot) and MadisonClubLounge.com (lobby-level lounge).

“Understanding how essential our hotel’s digital presence is in this online era, we’ve devoted much effort to making sure the best applicant was selected for this important role,” says John Trovato, general manager. “We are 100% confident Ms. Casciaro surpasses our expectations given her impressive and applicable experience in this field. We’re thrilled to have her join our team and excited to see what is next.”

Most recently, Casciaro held an important role at the Sheraton New York Times Square Hotel as the social media associate. In this position, Casciaro excelled in developing and implementing all social media strategy and content, while managing all social platforms including Facebook, Twitter, Instagram and FourSquare. Moreover, Casciaro was solely responsible for the hotel’s consumer response tactics via guest review websites such as TripAdvisor, Travelocity, Yelp and other branded sites. For the last three years, Casciaro also served as an event manager for Clinton Global Initiative Annual Meeting in New York where she oversaw all event aspects ensuring flawless execution, while handling security and personal needs of VIP guests and attendees. Casciaro graduated from Ithaca College with a Bachelor’s Degree in Integrated Marketing Communications and currently resides in New York City.

The Roosevelt Hotel is operated by Interstate Hotels & Resorts, the nation’s largest independent management company. For more information on The Roosevelt Hotel, call toll-free 888-TEDDY-NY or visit www.theroosevelthotel.com, @RooseveltNYC or facebook.com/RooseveltNYC.

About The Roosevelt Hotel
Deemed Grand Dame of Madison Avenue since 1924, The Roosevelt Hotel New York City is located right in the thick of things -- steps from Grand Central Station and Fifth-Avenue shopping. Offering 1,015 recently redesigned guestrooms, its historic heritage is reflected in the restored interiors, designed to capture the original architecture and offer modern-day amenities. From April to October, The Roosevelt Hotel’s rooftop lounge, mad46 welcomes guests and New Yorkers alike to enjoy an unsurpassed Midtown view atop the 19th floor above the hustle and bustle of the “city that never sleeps.” Stay current with up-to-date information from The Roosevelt Hotel by checking the hotel’s blog at www.TheNYKnow.com.