June 5, 2013 – Atlanta, GA, and Portsmouth, NH – SignUp4 and Newmarket International, Inc. (“Newmarket”) today announced their strategic partnership with the release of a certified integration between the SignUp4 Spend Management System and the Newmarket MeetingBroker platform. The result is a “win/win” for both meeting planners and hospitality organizations with an efficient, reliable RFP distribution process to suit the demanding needs of the industry.
 
Serving Both Ends of the Spectrum
 
Spend Management System (SMS) affords organizations the ability to control costs and effectively measure return on investment of their strategic meetings through automated processes and spend management technology. Event sourcing and site selection are dramatically simplified within SMS. Event professionals can search out meeting spaces, hotels, and other suppliers from the robust database and quickly send customized RFPs directly from the system. Since SignUp4 does not sell placement in the listings, organizations get search results that best suit their unique needs.
 
MeetingBroker improves lead conversion and helps sales teams respond faster than their competition. Travel and hospitality industry expert PhoCusWright reports that “speed of response” is the most important criteria planners use in selecting suppliers for a meeting. MeetingBroker assigns leads to the correct sales representatives the instant RFPs are received, eliminating bottlenecks and duplicate communications. Efficiencies can be further leveraged via full integration with Delphi sales and catering solutions, where RFPs can be easily converted to bookings.
 
The Power of Two Platforms Coming Together
 
Now, with certified integration, when an RFP is created and then submitted from SMS, it is routed through MeetingBroker for instantaneous notification and assignment to the correct sales representative. RFP responses are routed back through MeetingBroker to SMS for viewing and analysis. Bidirectional updates to the RFP, such as status (ex. “Awarded,” “Turndown,” etc.), are automatically sent in real-time.
 
“Improving the end-user experience is the primary goal with everything we do at SignUp4,” stated Matt Curry, Director of Business Development for SignUp4. “The integration with Newmarket continues that trend as the sourcing and RFP process will never be easier or more efficient.”
 
“Through integration with SignUp4, the full life cycle of an RFP is now represented for both meeting planners and hospitality venues,” stated Jeff Hiscox, President and CEO for Newmarket. “We value strategic partnerships where our customers receive the benefits of leading technology providers coming together to provide an integrated solution. In this scenario, we are serving both ends of the RFP spectrum in a very meaningful way, and we’re excited about it!”  
 
About Newmarket International, Inc.
Since 1985, Newmarket® International, Inc. ("Newmarket") continues to deliver proven business solutions for empowering hospitality organizations to lower costs and increase revenue, while improving customer satisfaction and guest loyalty. With more than 30,000 installations worldwide, Newmarket technologies are a cornerstone in the global hospitality industry. Offering solutions for sales & marketing automation, customer relationship management, catering & events, guest loyalty, market intelligence, workflow management, and property maintenance, Newmarket enables hospitality professionals to work smarter and better manage all aspects of their transient, leisure, groups and meetings business. For more information on Newmarket, please visit www.newmarketinc.com.
 
About SignUp4
SignUp4 is the innovative meetings intelligence provider offering the highest quality strategic meetings management solutions with an affordable unlimited usage model. The goal of SignUp4′s meetings intelligence suite is to streamline workflows, simplify and drive registrations, efficiently manage travel logistics, improve communications, and provide visibility into meeting spend for leveraging contract negotiations and increasing ROI. With over a decade of experience, 3,500 users and over 80 of the Fortune 500, we understand the value of your time and events. Learn more at www.SignUp4.com follow us @SignUp4.