News for the Hospitality Executive |
[Hallandale Beach, FL— April 3,
2013] —
Global travelers have
been enjoying stress-free stays at SALA Resorts & Spas in Thailand
for
nearly 20 years. As owner and operator of the 5-star luxury brand, SALA
Hospitality Group also wanted to create a hassle-free online
communication
channel for its customers. In December, the ZMail® electronic
communication
platform from ZDirect was rolled out at the SALA Samui Resort and Spa
and the
SALA Phuket Resort and Spa. In just three months, SALA is reporting an
increase
in revenues, and guests have never been happier.
ZDirect has been providing more than 2,000 hotels and resorts on six continents with eMarketing and eCRM solutions since 2002. SALA Hospitality is a Thai hospitality company that owns and operates seven luxury properties under the SALA Resorts & Spas and SALA boutique brands. The award-winning group most recently earned the 2013 Condé Nast Johansens Recommended Resorts award, and in 2012 was recognized with the Trip Advisor Award of Excellence, the Best Hidden Gems Asia Top 10, the Wine Spectator Award of Excellence, and made the Condé Nast Johansens Luxury Spa List. "In the past, SALA relied on a local company to assist with online marketing and CRM efforts, but their system lacked depth to drill down and provide the analytics we needed to improve our direct market share," said Michael Howard, SALA Resort and Spas vice president sales and marketing. "ZDirect offers a range of options -- from automated birthday cards and post-stay emails to creating a profile and behavioral database and sending out an eBlast newsletter -- that has our guests really happy with the way we keep them engaged and informed. We are thrilled with ZDirect's customer service and the quick financial return. "As a result of partnering with ZDirect, we have seen an increase in direct channel sales and our guests' satisfaction," Howard said. "We attribute this to the dedicated account manager assigned by ZDirect who is always available to answer our questions and who helps us develop and implement new eMarketing strategies and eCRM programs. I can honestly say that this has been a completely stress-free and hassle-free experience. ZDirect's after-the-sale service continues to exceed our expectations." Two-Way Communication is Key ZDirect's technology is designed to help hoteliers uncover the real person behind every reservation. The ZMail electronic communication platform delivers dynamic, real-time profiles of SALA Hospitality's diverse guests, and streamlines and centralizes each property's eMarketing initiative by tracking guest behaviors and preferences. ZDirect is helping SALA properties fill unsold rooms by keeping customers engaged and wanting to receive emails. The ZMail profile and behavioral marketing processes are helping SALA's property managers to identify the best possible candidates for increasing occupancy, revenues, and loyalty. "We
are delighted to add SALA Hospitality Group to our growing list of
satisfied
customers in Southeast Asia," said Caren de'Ath, ZDirect vice president
of
sales. "SALA Resorts & Spas are known around the world for their
award-winning hospitality service. SALA properties are using ZMail to
promote
their 5-star service and upsell each
location's luxury amenities. With our dedicated account management
approach, we
view ourselves as an extension of the properties marketing team.
Our account
managers work with our customers to create offers specifically tailored
to each
guest or groups of guests. In this way, each hotel is achieving maximum
profitability
from unsold perishable room inventory and building brand loyalty and
trust. As
SALA has seen in a very short amount of time, the end result is new
revenue
streams with measurable results."
ZDirect is helping SALA Samui and SALA Phuket to:
For
more
information on ZDirect, please visit www.zdirect.com.
For details on SALA Resorts &
Spas, visit www.salaresorts.com.
About SALA Hospitality Group SALA Hospitality Group (www.salaresorts.com) is
a homegrown Thai hospitality company that owns and operates seven
luxurious and
intimate properties under the brands SALA Resorts & Spas and SALA
boutique. The group has plans for further expansion domestically
and internationally. SALA
Hospitality Group is also the
majority shareholder of the Six Senses Resort on Koh Samui. The
company’s first
resort, SALA Samui opened
in 2004 and features a total of 69
luxurious villas and suites of which 53 have private swimming pools. SALA Phuket opened
in 2007 and features 79 luxurious villas and suites, 63 with their own
spacious
private pools. SALA Khaoyai opened
in November 2009 and with only 7
very special and intimate accommodations; it was the first of the “SALA
boutique” brand for the group. SALA
lanna Chiang Mai will open 1
April 2013 with 16 amazing guest rooms, suites and a luxurious 2
bedroom pool
villa suite. Currently under development are sala
rattanakosin Bangkok slated for opening April 2013, sala
ayutthaya mid 2013 and SALA
Chaweng which will open late 2014.
About ZDirect, Inc: Based
in Hallandale Beach, Florida, ZDirect, an Enterprise Email Service
Provider
(ESP) for the Hospitality Industry, is a leading
provider of electronic customer relationship management solutions for
the
hospitality industry. The maintenance of a single guest profile
is
essential for an effective eCRM strategy. With the Dynamic Content
Engine and
PMS integration, ZMail® automatically sends intelligent and
personalized confirmations, pre-arrival emails and post-departure
emails with
guest satisfaction surveys via email, mobile communication, SMS, social
networks and more. Learn about the real people behind every
reservation. Let
ZDirect help you convert your prospects to customers and your customers
to
loyal customers. Real People. Real
Profiles. Real Results.
|
For more information, please contact Barb Worcester PRpro Tel: (440) 930-5770 [email protected] Caren de'Ath ZDirect Inc. (954) 376-3409 [email protected] |