TEL
AVIV, Israel----Apr. 15,
2013--
Starwood Hotels
& Resorts Worldwide, Inc. (NYSE: HOT) today announced that it
will debut the W brand in
Israel in 2015 with the opening of
W
Tel Aviv
- Jaffa and
The Residences at W Tel Aviv - Jaffa.
Owned by
Manhattan-based
RFR Holding, the hotel will be set inside a historic
19th century heritage building in the revitalised ancient port
neighbourhood of Jaffa.
W Tel Aviv - Jaffa is being designed
by acclaimed British architect
John Pawson along with
Ramy Gill Architects and Urban Designers, who has also
designed the new Jaffa port.
“We are delighted to expand our relationship with
RFR Holding,
who also owns W South Beach Hotels & Residences, as we open the
first
W Hotel in Israel,” commented
Roeland
Vos, President,
Starwood
Hotels & Resorts,
Europe,
Africa and
Middle East.
“Tel Aviv is one of the most stylish and cosmopolitan cities on the
Mediterranean and we are excited to expand our footprint into Israel.”
"We are proud and excited to be working with Starwood on this expansion
in
Tel Aviv
with this prestigious project," added Aby Rosen, Co-Founder and
Principal of
RFR Holding. "We believe that the W brand,
with its exceptional reputation, will further cement Jaffa's reputation
as a unique world-class destination."
W Tel Aviv
- Jaffa will provide a cutting-edge lifestyle experience, featuring 125
stylish guest rooms and suites, including one Extreme WOW Suite (W’s
interpretation of the Presidential Suite), as well as panoramic views
of the Mediterranean coast.
The hotel will offer a signature restaurant, a destination bar and
W
Living Room (W’s take on the traditional hotel lobby).
Other luxury leisure facilities include an
Away Spa,
SWEAT®state-of-the-art fitness, and a
glamorous outdoor
WET pool deck. Guests can also expect the W
brand’s signature
Whatever/Whenever®service philosophy,
providing guests whatever they want, whenever they want it. The hotel
will also offer a full-service, 24-hour
WIRED business centre.
This project will also feature 38 W-branded
Residences at W Tel
Aviv - Jaffa, which will come with a private entrance. Featuring
luxurious apartments ranging from 70 to 400 square metres, the
six-storey
Residences at W Tel Aviv - Jaffa will be built
alongside the heritage building in which the hotel is housed. Residents
will enjoy access to the facilities at
W Tel Aviv - Jaffa, including
signature W offerings and services.
With more than 4,000 years of history, Jaffa is south of the main city
centre of
Tel Aviv
and is undergoing a meticulous revitalisation project, including
multi-million dollar investments in infrastructure and an extended sea
promenade.
W Tel
Aviv - Jaffa and
The Residences at W Tel Aviv -
Jaffa will serve as the centrepiece of the redevelopment of the ancient
port city. Spanning over 20,000 square metres, this landmark project is
located within close proximity to the newly renovated Jaffa port, the
pristine beach, as well as fashionable boutiques, charming sidewalk
cafes and stylish nightlife destinations.
Starwood Strengthens Luxury Position
“W Hotels is well poised to continue its expansion into some of the
most exciting and vibrant destinations around the world,” says
Bart
Carnahan, Senior Vice President, Acquisitions &
Development,
Starwood Hotels
& Resorts,
Europe,
Africa
&
Middle East.
“The signing of
W
Tel Aviv - Jaffa and
The Residences at W Tel Aviv
- Jaffa underlines Starwood’s continued commitment to grow our
portfolio of luxury brands globally.”
With 44 hotels and retreats open, W is on track to reach more than 60
hotels by the end of 2015, expanding its presence in the most
sought-after markets from
Milan to Bogotá, Muscat to
Beijing,
Shanghai to
Abu Dhabi and
beyond.
About W Hotels Worldwide
W Hotels is a contemporary,
design-led lifestyle brand and the industry innovator with 44 hotels
and
retreats, including 16 W-branded residences, in the most vibrant cities
and
exotic destinations around the world. Inspiring, iconic, innovative and
influential, W Hotels provides the ultimate in insider access, offering
a
unique mix of cutting-edge design and passions around fashion, music
and
entertainment. W Hotels offers a holistic lifestyle experience that is
integrated into the brand's sensibility through contemporary restaurant
concepts, glamorous entertainment experiences, stylish retail concepts,
signature spas and inspiring residences. With more than 14 years of
proven
success, W Hotels is on track to reach 60 hotels by the end of 2015. W
Hotels
have been announced for Milan, Shanghai, Beijing, Bogota, Abu Dhabi,
Mumbai,
Dubai, Jakarta, Panama, Muscat, Suzhou, Changsha, New Delhi, Kuala
Lumpur, and
Sante Fe, Mexico, while upcoming W Retreats include Verbier, Goa, and
Mexico's
Riviera Maya. For more information, visit
www.whotels.com or
www.facebook.com/whotels.
To live the W Hotels lifestyle 24/7/365, visit
www.wresidences.com. Follow
@WHotels on Twitter and Instagram.
About RFR Holding
RFR Holding is a private investment and real estate
company based in
Manhattan.
It was founded in 1991 by Aby Rosen and
Michael Fuchs.
The company owns and holds some of the most upmarket office real estate
in
Manhattan
and exclusive apartments, hotels and office towers. The
W Tel Aviv - Jaffa
project is the company's first investment in
Israel.