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 Newly Renamed The Lodge at Gainesville Aligns Itself with the City It Loves

 
Gainesville, FL - April 15, 2013  - A hallmark of the Gainesville, Florida area for the last 26 years, Cabot Lodge has changed its name to The Lodge at Gainesville to set itself apart from its competition as the preferred hotel of Gainesville’s most loyal visitors. Because of its rich tradition in the city and its generational guest list, the owners of the hotel felt it was time to embark on a new season as an independent hotel and have aptly named the hotel around the homey, friendly vibe the fireside lobby/common area emotes. Guests of The Lodge at Gainesville are treated like members of the family and these guests can been seen playing cards or socializing around the central fireplace every night during the Social Hour—the complimentary beer, wine, cocktails, and popcorn are a nice draw too. Bill Bowen, owner of both the hotel and Premier Hotel Corporation who manages the hotel, says “the changes we are making to the hotel are intended to not only remind our past guests of all of the things they love most about our hotel but to also introduce our hotel and this great city to a new set of potential guests who are use to a boutique or independent hotel experience.”
 
The hotel’s fantastic location along I-75 within minutes of the University of Florida campus allows its guests easy access to everything there is to do and love in Gainesville, Florida. Since the hotel already has a great handle on capturing the transient business to the area for local sporting events, reunions, and other group outings, the ownership decided to select a proven digital marketing team to raise the hotel’s online distribution model during the transition. The Lodge at Gainesville hired Pipeline from Atlanta, GA to oversee the hotel’s needs for website, e-commerce, social media, SEO, SEM, booking engine and the new branding.
 
“We were thrilled when Bill Bowen asked us to come on board to play an integral role in the transition of this hotel. The new branding, the new website, and all of the crucial marketing services we provide via sites like Facebook, Twitter, etc. are already proving to be a difference maker in the hotel’s total digital footprint,” adds Trey Sheneman, co-founder of Pipeline. “We were quick to partner with other trusted agencies—GuaranteedSEO and Sabre—to answer the remainder of The Lodge’s digital needs.”
 
With its opening taking place today, April 15 2013, the hotel ownership and its staff are a buzz with anticipation of rolling out all of the new aspects of The Lodge at Gainesville. For more information about the hotel or to book a stay, please call (352) 375-2400.
 
About Premier
Premier Hotel Corporation is a leading professional hotel company. Based in Enigma, Georgia, Premier provides property management, asset management and development services throughout the United States and Canada for full service, limited service and extended stay hotels.
 
The Premier organization is led by William D. Bowen. Bowen has over 30 years of experience in producing results for hotel owners. He is widely known and respected in the lodging industry for excellence in developing and operating hotel properties. For more information contact Nigel Duffett at (786) 338-1503 or [email protected].
 
About Pipeline
Pipeline is a leading hospitality firm specializing in the design and management of the entire digital media footprint for hotels including platform selection like booking engine, GDS, and PMS as well as social media marketing through blog copy, Facebook, Twitter, Pinterest, Google+/Places, and Facebook PPC. Using a three-pronged approach of searchable content, custom technology, and targeted advertisements, the Pipeline team identifies the greatest areas for increasing reach and driving revenue-producing traffic to its hotel clients. Pipeline can be reached at (678) 814-4601 and found online at www.PipelineSMS.com.

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Contact:

Trey Sheneman
Pipeline / Pipeline Social Media Solutions, LLC
Office: (678) 814-4601
Fax: (678) 814-4607
[email protected]
www.PipelineSMS.com

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Also See: Two New Tweaks That Make Facebook Marketing Critical for Hotels / Trey Sheneman / January 2013

10 New Changes to Facebook Business Pages & How Hotels Can Prepare / March 2012

Hotel Facebook Management for $250 a Month / February 2012

Social Media Firm Specializing in Hospitality Opens in Atlanta / July 2011

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