News for the Hospitality Executive |
DALLAS (April 12, 2013) –
Tokyo’s Marunouchi Hotel realized dramatic online and mobile revenue
growth with Pegasus Solutions. In addition to the global distribution
and booking solutions delivered with Pegasus Connect+, Marunouchi
increased revenue from online bookings by 900% in 2012 using Pegasus’
OpenView Internet Booking Engine (IBE).
“The previous internet booking engine we had was designed for local use, and made the booking process too complicated for international guests to follow.” Said Keiichi Mogi, director of sales and marketing for Marunouchi Hotel. “OpenView from Pegasus makes it much easier for guests to find and book what they’re looking for. As a mobile booking engine, OpenView also significantly increased our presence among smartphone and tablet users. We are seeing the mobile audience grow rapidly as bookings keep pace with new mobile users.” With the dramatic increase in profitable direct bookings, more guests are enjoying the Marunouchi Hotel’s upscale amenities. The hotel, situated directly in front of Tokyo Station, showcases stunning modern Japanese décor in an impressive array of room choices to suit every guest’s needs. Ideal for business or leisure travelers, Marunouchi also features French, Japanese and Teppanyaki Grill restaurants, a cigar bar, meeting rooms and unique shops. “Marunouchi leverages several Pegasus tools, ranging from international distribution with Pegasus Connect+ to a mobile website with the OpenView booking engine,” said Chris Wichers, chief sales officer for Pegasus Solutions. “While ensuring consistent traffic to drive more revenue across all channels, the hotel was also able to identify and address specific areas of potential growth such as direct online and mobile bookings.” Through Pegasus Connect+ Premium, Marunouchi is distributed through the global distribution systems as well as to more than 1000 online channels. Additionally, the hotel receives actionable business intelligence through PegasusView Market Performance, and gains preferred access to travel buyers representing more than 325 corporations and over 40 consortia and travel management companies. About Pegasus Solutions Pegasus Solutions is the single largest processor of electronic hotel transactions, delivering advanced and affordable connectivity and distribution solutions to nearly 100,000 hotels worldwide. Pegasus connects hotels to crucial sources of business, facilitating almost $16 billion for its clients annually. In addition to foundational global distribution system (GDS) access and online connectivity, Pegasus delivers online, social marketing and booking solutions through its Open Hospitality division, industry-preferred global commission processing, and powerful reservation tools to convert and capture bookings. As a trusted partner in generating guest room demand and sales, Pegasus also offers hotels actionable business intelligence through its PegasusView Market Performance reports to help hotels understand and respond to changing market conditions. Pegasus has 18 offices in 10 countries, including regional hubs in Dallas, Frankfurt, London, Madrid, New York, Sao Paulo, Singapore and Scottsdale. For more information, visit www.pegs.com or www.openhospitality.com. |
Contact: Ariel Herr 214-234-4286 [email protected] |