April 12, 2013 -- The multi-award winning and beautiful The Byron at Byron Resort & Spa in Byron Bay, New South Wales, Australia, selected the Delphi.fdc sales and catering solution from Newmarket International, Inc. (“Newmarket”) with the goal to improve efficiencies within their catering operations. With the application now deployed, The Byron at Byron Resort and Spa has seen remarkable results. 
 
“Our previous sales and catering solution just wasn’t keeping up with our demands, so we were seeking a new system that would produce greater accuracy in our forecasting, faster execution time, and superior reporting for overall catering operations management,” stated Heath Batterham, Director of Sales at The Byron at Byron Resort and Spa. “I had previous experience with Delphi, but not the Newmarket cloud based solution on the Force.com platform. After exploring a number of options, we chose Delphi.fdc because it presented us with the greatest functionality, widest flexibility, and quickest delivery.”

 
The Delphi.fdc App is part of a subscription based solution from the Newmarket HRM™ (Hospitality Relationship Management) suite built on the Force.com platform. This platform, made available from the number one CRM vendor, salesforce.com, affords a robust, web based, mobile and social go-anywhere foundation. This flexibility, combined with the hospitality specific functionality of the Delphi.fdc App, provides an almost limitless sales and catering solution. Batterham added, “My staff nicknamed me ‘the mechanic,’ as when we need something that is not necessarily in the product or right out-of-the-box, but is specific to the way The Byron at Byron Resort and Spa does business, I am able to use the tools in the platform to produce the functionality we need almost every time.” 

“We have been using the system for a while, and find it very logical and easy to use. We have especially taken advantage of the reporting capabilities, BEO manipulation, and the account management functionality of the application,” commented Batterham. “For deployment, Newmarket should be very proud of their Support and Service teams, as they were extremely responsive and helpful throughout the training and very thorough in explaining the functionality of the system.”
 
The Delphi.fdc App is flexible enough to fit the event management needs of hospitality organizations of all sizes and types. Menus and items can be configured to suit any pricing structure. Function room rental, menus, audio-visual equipment, and other items can be booked for each function. By simplifying many of the day-to-day manual tasks associated with managing and executing events, the Delphi.fdc App improves operations and reduces costly errors. The result is flawless event management and execution that creates happy clients and more business opportunities.

Since 1985, Newmarket® International, Inc. (“Newmarket”) continues to deliver proven business solutions for empowering hospitality organizations to lower costs and increase revenue, while improving customer satisfaction and guest loyalty. With more than 30,000 installations worldwide, Newmarket technologies are a cornerstone in the global hospitality industry. Offering solutions for sales & marketing automation, customer relationship management, catering & events, guest loyalty, market intelligence, workflow management, and property maintenance, Newmarket enables hospitality professionals to work smarter and better manage all aspects of their transient, leisure, groups and meetings business. For more information on Newmarket, please visit www.newmarketinc.com.