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Generations Resorts by Karisma Brand to Debut in June 2013
in Riviera Maya, Mexico

The 30-suite Generations Maroma to Open in June Followed by
the 144-key Generations Riviera Maya in November 2013

MIAMI (April 23, 2013)
– Karisma Hotels & Resorts, the creator of the unique Gourmet Inclusive® concept, is pleased to announce the introduction of a new, game-changing brand of upscale resorts, Generations Resorts by Karisma, which is slated to debut in June 2013. It is the latest addition to its premier collection of 12 properties comprised of El Dorado Spa Resorts & Hotels and Azul Hotels & Villas by Karisma.  Generations Resorts by Karisma will exclusively feature all-suite accommodations with unlimited nanny and butler service, as well as the signature Gourmet Inclusive experience, including gourmet à la carte meals, premium alcoholic and non-alcoholic beverages, and 24-hour room service.  Under this new brand, Karisma Hotels & Resorts will unveil two all-suite resorts, Generations Maroma, formerly debuted as El Dorado Generations Maroma in August 2012, and Generations Riviera Maya, opening in November 2013.  Offering the highest level of customized service, Generations Resorts by Karisma will be synonymous with luxury and perfectly suited for multi-generational families, couples, and wedding parties seeking a relaxing vacation to spend quality time together in the heart of Riviera Maya, Mexico.

“We are excited to introduce this outstanding new brand of resorts, an extension of our successful Gourmet Inclusive concept, which will afford guests the ultimate level of luxury services allowing them to enjoy a completely customizable vacation experience,” said Mandy Chomat, vice president of sales & marketing at Premier Worldwide Marketing, the exclusive representative of Karisma Hotels & Resorts.  “Whether seeking a superb setting for a family getaway, or a spectacular property to host group reunions and weddings, Generations Riviera Maya and Generations Maroma will offer the highest level of personalized services to ensure that each guest’s every need is met.”

Exclusive Services and Amenities
Each property in the Generations Resorts by Karisma collection will exclusively offer oversized suites with living areas, providing guests with a comfortable setting that fosters togetherness with the option of adjoining other suites or converting into two or three-bedroom apartments to accommodate large groups.

Generations Resorts by Karisma will provide unmatched personal service from booking to departure, beginning with an online advance selection to ensure that guests’ personal dining preferences are immediately available upon arrival. Offering the ultimate in convenience, butler service will offer guests in-room check in, luggage unpacking services, and a complimentary steam of guests’ first five pieces of clothing.  Throughout guests’ visit, personal and beach butlers attend to every aspect of the vacation so guests don’t have to, including booking dinner reservations and spa treatments, serving family style meals in-suite, and delivering lunch, sunscreen and reading materials to the pool or beachside.

Offering unlimited all-inclusive nanny service, Generations Resorts by Karisma will allow parents to relax knowing that their little ones are in the caring hands of a team of certified childcare professionals.  For children, Generations Resorts by Karisma will feature Eko Kids Clubs featuring supervised activities for kids aged 4 to 12 years showcasing fun and educational activities with an environmentally-friendly twist.  Each kids club will include a movie area, craft station, library, gaming consoles, and more.  For infants and toddlers, Baby Beach Lounges will provide a shady respite from the sun complete with toys and nanny service, so that adults can enjoy some quiet beach time.

Generations Maroma
A 30 suite boutique hotel situated on one of the Travel Channel’s Top Ten Beaches in the World, Generations Maroma will be repositioned as part of the Generations Resorts brand in June 2013.  Offering the personalized services and amenities of a luxury hotel on an intimate scale, guests can choose from 17 room categories and enjoy unlimited 24-hour nanny and butler service, as well as personal beach butlers for adults and kids.  A private area on the world-famous Maroma Beach will be reserved for nannies and children, allowing parents to enjoy quiet seaside relaxation in addition to family time.  The beachfront Gourmet Inclusive hotel boasts Chakay Restaurant and Swim-Up Bar, a rooftop Sunset Bar, and a beautiful pool and lounge chairs.

Generations Maroma guests aged 16 and over may also use the spectacular amenities located at the adjacent adults-only El Dorado Maroma, A Beachfront Resort, by Karisma, including four restaurants serving fresh, seasonal cuisine, three lively bars, and award-winning N’aay Spa, featuring spa treatments of the Mayan tradition.  Guests will also discover an array of stimulating activities at the nearby Marina Maroma Paradise.  A sports lover’s dream, the Marina offers sport fishing, snorkeling, diving, kayaking and sailing.

With wedding and event business strong at the adults-only El Dorado Maroma, Generations Maroma’s rebranding will provide guests with upscale nearby accommodations for groups of all ages.

Generations Riviera Maya
Slated to open in November 2013, Generations Riviera Maya is currently under construction on a secluded beach only steps from El Dorado Casitas Royale, in the heart of the Riviera Maya, facing the beautiful Mexican Caribbean.  Featuring 144 luxuriously appointed suites, Generations Riviera Maya will offer a luxury Gourmet Inclusive experience with resort-wide, 24-hour personal butler and nanny service.

As part of the Gourmet Inclusive experience, Generations Riviera Maya will invite guests to experience à la carte tastes near and far at any of its four restaurants and two lounges, including casual, shared fare at Chef Market, traditional Mexican “street” style cuisine and tableside games at Palapa Bar & Restaurant, cozy, family-style Pan-Asian cuisine at China Table, a fresh Mediterranean menu at Habb, and gourmet chocolate bites at Cacao Lobby Lounge. Come November, guests will relax and refresh in the sun at the resorts’ oversized pool and swim-up bar, Swell Bar & Lounge, with additional amenities to follow.

Reservations at Generations Maroma are available for immediate booking, while bookings for Generations Riviera Maya will begin on June 1 for stays starting November 1, 2013.  Hotel reservations can be booked through a GI Vacation Consultant, or by calling 1-866-527-4762, or by visiting www.karismahotels.com.

About El Dorado Spa Resorts & Hotels, Azul Hotels & Villas by Karisma, and Generations Resorts by Karisma
El Dorado Spa Resorts & Hotels, Azul Hotels & Villas by Karisma, and Generations Resorts by Karisma are a premier hotel collection operating properties throughout the Riviera Maya, Mexico, where guests savor a Gourmet Inclusive® experience that fosters togetherness.  Karisma’s growing portfolio is comprised of El Dorado Royale, A Spa Resort by Karisma; El Dorado Casitas Royale by Karisma; El Dorado Seaside Suites by Karisma; Generations Maroma by Karisma; Generations Riviera Maya by Karisma; Azul Beach Hotel by Karisma; Azul Sensatori Hotel by Karisma; Azul Fives Hotel by Karisma; Azul Villa Carola by Karisma; and Azul Villa Esmeralda by Karisma.  Properties have been honored with the industry's top accolades including, Conde Nast Traveler’s “Top 100 Hotels in the World,” Conde Nast Traveler’s “Gold List,” Forbes’ “Top 10 Most Romantic Hotels,” Travel + Leisure’s “SMITTY Awards,” Travel + Leisure Mexico’s “Gourmet Awards,” Travel Weekly’s “Readers Choice Awards” and “Magellan Awards,” TUI Travel PLC’s “Hotel of the Year,” “Gold Medal,” and “Green Medal”, TripAdvisor® Traveler’s Choice “Best Hotels for Romance,” and AAA’s “Four Diamond Award.”  Karisma has received worldwide recognition for its creative approach to hospitality management and product innovations including resorts with swim-up suites, infinity balcony pools, beach butlers and cash-free transactions. Premier Worldwide Marketing is the exclusive worldwide sales and marketing representative for Karisma Hotels & Resorts.  For reservations, please visit http://www.karismahotels.com.
.
Contact:

Alexandra McClure, Courtney Finley, Brittany Pass, Danielle Mayer
Glodow Nead Communications
415.394.6500
[email protected]



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Also See: El Dorado Seaside Suites by Karisma in Riviera Maya, Mexico Nears Completion of Expansion; Increasing Resort Size by More Than 30% with an Additional 96 Suites / April 2013

Karisma Hotels & Resorts Acquires Majority and Controlling Interest of the 128-room Sandy Bay Beach Resort in Negril, Jamaica; To Operate Under New Name, Seashore Bay Beach Resort, with Plans for a Multi-Million Renovation and Re-branding as an Azul Hotel / October 2012

Luis A. Mendez Appointed as Director of Meetings and Incentives for El Dorado Spa Resorts & Hotels and Azul Hotels by Karisma, a Hotel Collection Operating Properties throughout the Riviera Maya, Mexico / January 2012

El Dorado Spa Resorts & Hotels and Azul Hotels by Karisma Appoint Richard Rodriguez as Director of Sales and Marketing / September 2011


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