News for the Hospitality Executive |
ATLANTA
— (APRIL 3, 2013) —
As part of its unwavering commitment to serve discerning travelers and
luxury
hospitality providers worldwide, Forbes Travel Guide announces the
launch of
its Global Star Rating Program (GSRP). The GSRP allows hotels and other
hospitality providers to better understand the anonymous inspection
standards and
official star rating performance results that have enabled Forbes
Travel Guide
to become the gold standard and undisputed authority on rating and
inspecting
hotels since 1958, when the company was founded and originated the five
star
rating system as Mobil Travel Guide.
More than 200 hospitality providers worldwide are already partners with
Forbes Travel Guide and enjoying the benefits of the GSRP. Forbes Travel Guide is now making it possible for a real partnership with hotels that are committed to delivering the finest in guest service and experience. Providing actionable insight into what it takes to deliver verified star-rated service, enables hotels to gain a deeper understanding of the engagement between staff and the guest -- which in turn drives measurable ROI. “The Global Star Rating Program is an exceptional partnership opportunity for luxury hotels around the world,” said Michael Cascone, President and Chief Operating Officer of Forbes Travel Guide. “Guest experience and engagement is at the core of our five star rating system. We realize that by providing a transparent and fair opportunity for hospitality partners to understand our standards and official star rating results clearly, the guest is kept at the center of the conversation. When that happens, everyone wins.” The GSRP is available to any luxury property that meets performance thresholds, and that wishes to achieve an official Forbes Travel Guide Five Star, Four Star or Recommended rating. In its expansion of official Forbes Travel Guide star-rated properties worldwide, Forbes Travel Guide will continue to inspect and to rate properties if they are deemed best-in-class -- regardless of whether or not they are partners in the GSRP. However, partners in the GSRP will enjoy unique benefits:
“Our resort achieved the coveted Five Star award this year for the first time,” said Giuseppe Lama, Managing Director at The Resort at Pelican Hill in Southern California. “The official star rating data and transparency we now enjoy as partners in the GSRP will be invaluable annually, as we continue to deliver the finest in guest service and experience at our property.” Forbes Travel Guide currently inspects and rates more than 680 Five Star, Four Star and Recommended hotels, restaurants and spas in more than 140 markets in the United States, Canada, China, and Singapore. In spring 2013, the company will announce a select group of star-rated properties in London for the first time, marking its entry into the European market. The company released its official list of 2013 Star Award winners at a gala event in Los Angeles in February this year. For more information on the Global Star Rating Program, please email [email protected] For a detailed explanation of how Forbes Travel Guide compiles its Star Ratings, visit www.startle.com/about/ratings. To view the complete list of 2013 Forbes Travel Guide Star Award winners, visit www.startle.com/forbes-travel-guide-star-award-winners/2013-star-award-winners Follow Forbes Travel Guide on Twitter: www.twitter.com/ForbesInspector and Facebook: www.facebook.com/forbestravelguide Follow Startle.com on
Twitter: www.twitter.com/startlemenow
and Facebook: www.facebook.com/startlemenow Forbes Travel Guide, formerly
Mobil Travel
Guide and originator of the prestigious Star Ratings and
certifications, has
provided the travel industry’s most comprehensive ratings and reviews
of
hotels, restaurants and spas since 1958. Forbes Travel Guide has a team
of
expert inspectors who anonymously evaluate properties against rigorous
and
objective standards, providing consumers the insight to make
better-informed travel
and leisure decisions. Startle.com is
the exclusive online destination of Forbes Travel Guide star-rated
properties
worldwide. It is a luxury travel and
lifestyle platform that combines the objectivity and heritage of the
Forbes
Travel Guide Star Rating system with insightful recommendations from a
hand-selected group of tastemakers and travel experts. Startle
provides detailed information on Star
Rated hotels, restaurants and spas and gives its registered members
exclusive
access to special offers and curated experiences from select Startle
partner
properties.
For more information about Startle and Forbes Travel Guide, visit www.startle.com.
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