Hotel Online
News for the Hospitality Executive


advertisement



Country Inns & Suites by CarlsonSM, for the First Time in its 25 Year History,
Launches New Brand Identity and New Generation Hotel Prototype

MINNEAPOLIS--(April 11, 2013)--Carlson Rezidor Hotel Group, one of the world’s largest and most dynamic hotel groups, today announced Country Inns & Suites By CarlsonSM has launched a new brand identity and a new generation hotel prototype. The hotel brand simultaneously announced a partnership with celebrity interior designer Genevieve Gorder, who has provided her approval and endorsement for the new designs.

While the brand has seen consistent upgrades and regular renovation cycles, this is the first time in its 25-year history that it has been completely redesigned to include a new architecture, interior aesthetic and visual identity, including logo. The new Country Inns & Suites logo, which has been reinterpreted to evoke a more modern and sophisticated image, will be seen immediately, with a controlled roll out across the entire portfolio.

The updated hotel architecture and interiors, designed by London-based architectural design firms Imagination and Virgile and Stone, will make their debut in the fourth quarter of 2013. They will feature a clean, contemporary look and feel that complements the new visual identity that combines warmth and comfort with the iconic design elements Country Inns & Suites are known for, including lobby fireplaces. The architectural design is a departure from previous generations of Country Inns & Suites and will allow the brand to expand in a greater variety of areas and locations, including more urban markets. The design will resonate with loyal guests, as well as today’s younger, technology-focused business travelers.

“We are looking to the future and are making thoughtful changes that will allow us to grow our brand,” said Gordon McKinnon, executive vice president and chief branding officer for Carlson. “It’s a natural next step to evolve into a product that appeals to a younger generation. But we will be fiercely maintaining our service culture and amenities that have built our strong, loyal customer base.”

Country Inns & Suites has partnered with celebrity interior designer, Genevieve Gorder to leverage her expert insights on the design needs of today’s consumers and reinforce the direction of the brand.

“Genevieve’s unique ability to add both style and comfort to living spaces translates perfectly to the guest experience Country Inns & Suites are known for — caring, consistent and comfortable hospitality delivered with a touch of home,” said Scott Meyer, senior vice president, Midscale Brands, Americas, Carlson Rezidor Hotel Group.

With shows like HGTV’s “Dear Genevieve”, "Design Star" and her upcoming show "Genevieve’s Renovation," Gorder has become a beloved household name and a force within the design world.

“I am so excited for Country Inns & Suites. The design decisions that were made are strong, smart and progressive,” Gorder said. “You do not see attention to detail like this in upper-midscale hotels; it is truly special.”

Country Inns & Suites By Carlson is a leading upper-midscale brand with 480 hotels operating throughout North America and India. The brand is focused on growth primarily in the U.S., Canada, India and Mexico. Country Inns & Suites was founded by the Carlson family in 1987, inspired by the traditional European bed and breakfast and the founding principal that great hospitality means treating guests like family. To this day, guests are welcomed with a batch of warm chocolate chip cookies, a trademark of family-style hospitality. Today, the brand has evolved to a more contemporary vision, yet still embodies the best parts of that founding philosophy, including the cookies.

“With this brand evolution, we’re staying one step ahead of our guests’ already high expectations,” Meyer said, “but our core values remain the same.”

For reservations and more information, visit www.countryinns.com.

About Carlson Rezidor Hotel Group

Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor Hotel Group includes more than 1,300 hotels in operation and under development, a global footprint spanning 100 countries and territories and a powerful set of global brands (Radisson Blu, Radisson®, Park Plaza®, Park Inn by Radisson, Country Inns & Suites By CarlsonSM and Hotel Missoni). In most of the group’s hotels, guests can benefit from the loyalty program Club CarlsonSM, one of the most rewarding loyalty programs in the world. Carlson Rezidor Hotel Group and its brands employ more than 80,000 people.

Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium.

.
Contact:

Staci Graber
Carlson Rezidor Hotel Group
+1 (763) 212-4252
sgraber@carlsonrezidor.com



.
Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here  

To Learn More About Your News Being Published on Hotel-Online Inquire Here
 
Also See: Country Inns & Suites by Carlson Honors Brand Award Winners for 2012; Pineville, Louisiana Location Named Hotel of the Year / March 2013

The 35-room Country Inn & Suites By Carlson, Lubbock Opens in Texas; Owned by Raj Partners / January 2013

The 70-room Country Inns & Suites By Carlson, Savannah Gateway Opens in Georgia / December 2012

Owning Company, Troyer Corp., and Carlson Rezidor Hotel Group Open the 75-room Country Inns & Suites By Carlson in Dover, Ohio / June 2012

Carlson Rezidor Hotel Group Opens the 69-room Country Inn & Suites By Carlson, Minot, North Dakota; Owned by Conar LLC, General Manager is Chetan Patel / May 2012

Carlson Rezidor Hotel Group Opens the 64-room Country Inn & Suites By Carlson, Port Clinton in Ohio; Owned by Lodging Industry LLC / May 2012

Carlson Rezidor Names Thomas J. Monahan as Executive Vice President Development for Asia Pacific / April 2012

Carlson Rezidor Hotel Group Appoints Harry Gorstayn as General Manager of the Radisson Blu Mall of America; Scheduled to Open in Bloomington, Minnesota in Spring 2013 / April 2012

The Radisson Blu Hotel Cape Town in South Africa to Upgrade its 108 Rooms; To be Complete by August 2012 / April 2012

Carlson Rezidor Hotel Group Opens the 195-room Radisson Blu Hotel Istanbul Asia in Turkey / April 2012

TMI Hospitality and Carlson Rezidor Hotel Group Open the 61-room Country Inn & Suites By Carlson, Temple, Texas / April 2012

TMI Hospitality and Carlson Rezidor Hotel Group Open the 64-room Country Inn & Suites By Carlson, Corpus Christi, Texas / April 2012

Carlson Rezidor Hotel Group Enters Strategic Partnership with Bestech Hospitalities Pvt Ltd to Focus on the Hotel Development in India / April 2012

Carlson Rezidor Hotel Group Appoints Willem Plegt as General Manager of the 355-room Radisson Aruba Resort, Casino & Spa / March 2012

Carlson Rezidor Hotel Group Appoints Rob Smith as General Manager of the Radisson Plaza Hotel in Minneapolis, Minnesota / March 2012

Global Hospitality Management and Carlson Rezidor Hotel Group Open the 204-room Park Inn by Radisson in Fresno, California / March 2012

Carlson Rezidor Hotel Group Appoints General Managers for Key Dubai Properties, Khazza Khamis for the Radisson Blu Hotel, Dubai Downtown and Rob Collier for the Radisson Blu Residence, Dubai Marina / March 2012

Owner, VVA Hotels Pvt Ltd, and Carlson Rezidor Hotel Group Open the 162-room Radisson Blu Hotel Chennai City Centre in India / March 2012

Carlson Rezidor Hotel Group Selects the 248-room Radisson Blu Hotel, Amsterdam as its 2011 Global Hotel of the Year / February 2012

Midway Through its 5-Year Ambition 2015 Strategy Carlson Rezidor Hotel Group Continues to Meet Key Objectives; New Name Represents Persistence to Strategy for Brand Clarification Rather than Change of Course / February 2012

Carlson Rezidor Hotel Group Appoints Scott Deibert as Vice President of Strategic Sourcing, Americas / February 2012

Carlson and Rezidor Establish the Carlson Rezidor Hotel Group with Goal to Generate $400 Million in Additional Revenue by 2015 / January 2012

Rezidor and Al Jassim Group to Open the 270-key Hotel Missoni Doha in Qatar in Late 2015 / January 2012

Rezidor Opens the 197-room Park Inn by Radisson Lübeck in Germany through a Rebranding of the Former Mövenpick Hotel Lübeck / January 2012

Rezidor to Debut in Qatar with the Q3 2012 Conversion of the Ramada Plaza Doha to the 583-room Radisson Blu Hotel, Doha / January 2012

Rezidor Hotel Group Undergoes Corporate Reorganization Separating Responsibilities for Core Brands and Creating New Area Structures for Europe, the Middle East and Africa / January 2012

Rezidor Debuts in the Country of Georgia with the Opening of the 168-room Radisson Blu Hotel, Batumi / December 2011

Rezidor to Open Hotel Missoni Mauritius Near Baie du Cap on the Island of Mauritius; The 80-suite Property is Set to Open in 2014 / December 2011

Wenaasgruppen Partners with Rezidor to Open Two New Hotels in Oslo, Norway - The 135-room Radisson Blu Hotel, Oslo Alna and the 208-room Park Inn by Radisson Oslo Alna / December 2011

Rezidor Hotel Group to Open 500-room Radisson Blu Resort & Congress Hotel in Sochi, Russia in Q1 2013 / December 2011

With $10 Million Renovation Complete Carlson to Re-open the 252-key Radisson Blu Resort, Marina & Spa on St. Martin / December 2011

Rezidor Hotel Group Has Record Year of Hotel Openings with 7,200 Rooms / December 2010

Formosa International Hotels Corporation to Acquire Regent Luxury Hotel Brand From Carlson and The Rezidor Hotel Group AB; Formosa Plans to Grow Regent Brand with New Luxury Concept in Key Global Markets / April 2010

Carlson Hotels Adds 92 Hotels in 2009; Total Portfolio Totals 1,058 Hotels with 160,000 rooms in 77 Countries / January 2010

Carlson Hotels Adds 33 New Properties Spanning 13 Countries in the Second Quarter of 2009 / July 2009

Carlson Hotels Worldwide Adds 110 Hotels to its Five-brand, Global Portfolio in 2005; Systemwide Revenues Reaches USD$6 Billion / January 2006
.

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.