News for the Hospitality Executive |
The Woodlands (Houston), Texas, April 2013 … Benchmark Hospitality International®, a leading US-based independent hospitality management company, has launched a new lifestyle journal, Mosaic. The new journal, which will be published annually, has been placed in all 6,400 of the company hotel and resort guestrooms coast to coast and off shore in Hawaii and Curacao. Mosaic complements the introduction of the company’s two brands to the consumer market, Personal Luxury Resorts & Hotels®--Benchmark’s hand-picked luxury properties in spectacular U.S. destinations, and Benchmark Resorts & Hotels®—a collection of the finest in lodging, dining, recreational and meeting accommodations throughout the US and internationally. Benchmark’s Founder, Chairman & CEO Burt Cabañas made the announcement. “This lifestyle magazine is perfectly timed in Benchmark’s evolution,” said Mr. Cabañas. “It projects everything our company is about – bringing together dissimilar parts into a mosaic for an unparalleled guest experience.” Cabañas continued with, “The richness of an organization is in its diversity … we are all part of the collection, much like pieces of colored glass or stone make up a beautiful mosaic. It seemed appropriate to name our new lifestyle journal Mosaic.” Burt Cabañas is presented a framed copy of Benchmark’s inaugural issue of Mosaic, the hospitality management company’s new lifestyle magazine. John Davies, Vice President Marketing, who oversaw the project, presents. "The inaugural issue of Benchmark's new lifestyle journal was published to broad acclaim from both within and outside the industry," said John Davies, vice president marketing. While offering an overview of the company’s independently-branded properties in unique destinations both within the Personal Luxury and Benchmark Resorts & Hotels collections, Mosaic goes beyond a marketing piece and moves into the category of lifestyle journal by offering departments like “Wanderlust” -- visually showcasing the breathtaking destinations across the country and internationally, leaving the reader with a taste, scent or sense of adventure of each locale. “On the Menu” covers what’s happening in the kitchen of each extraordinary property, and offers tips to home cooks who might want to bring back the flavors of their vacation experience. “Tee Time” is designed for the golfer in everyone (or in everyone’s life), and “Pick Your Passion” is for those who love to venture off the beaten path and into nature ~ like fly-fishing in Jackson Hole. The heart and soul of Mosaic, though, are the extraordinary properties and equally remarkable locations. As Benchmark’s hotels and resorts are all individually branded, there is nothing the same at any location, except the attention provided to the needs of each individual guest. Benchmark is redefining the guest experience – not by ever-changing policies and service platforms common to the hospitality industry – but by sensitively focusing on making a true difference in the experience of every guest – so each feels uniquely attended to without being fawned over. Called “Be the Difference,” Benchmark’s service initiative is philosophical and practical verses procedural. In essence, employees are sensitized to observe the needs and preferences of every guest and quietly attend to these needs. Attention is subtle and helpful and never obvious. Whether Turtle Bay Resort on the North Shore of Oahu – the world’s surfing paradise, or Bardessono in the heart of Napa Valley - North America’s storied wine region, or Hotel 1000 in the center of high-tech Seattle, or The Chattanoogan in the heart of historic Chattanooga, or Costa d’Este Beach Resort – 7-time Grammy Award-winning Gloria Estefan’s renowned resort in Vero Beach, Florida, each offers a distinctive experience, superb cuisine and the opportunity for recapturing a genuine sense of well-being. Mosaic will proudly capture this essence in each annual issue. Personal Luxury Resorts & Hotels by Benchmark Hospitality Bardessono, Yountville, Napa Valley, California Costa d'Este Beach Resort, Vero Beach, Florida Hotel 1000, Seattle, Washington Hotel Granduca, Houston, Texas Marenas Beach Resort, Sunny Isles Beach, Florida Naples Bay Resort, Naples, Florida One Bal Harbour Resort & Spa, Bal Harbour, Florida Sorrel River Ranch Resort & Spa, Moab, Utah Sorrento Hotel, Seattle, Washington Willows Lodge, Woodinville, Washington The Villas and Cottages at Turtle Bay Resort, North Shore, Oahu, Hawaii The Villas of Grand Cypress, Orlando, Florida The Inn at Rancho Santa Fe, Rancho Santa Fe (San Diego), California Benchmark Resorts & Hotels Bonaventure Resort & Spa, Fort Lauderdale, Florida Chaminade Resort & Spa, Santa Cruz, California Cheyenne Mountain Resort, Colorado Springs, Colorado Downtown Conference Center, New York, New York Eaglewood Resort & Spa, Chicago, Illinois Edith Macy Hotel & Conference Center, Briarcliff Manor, New York Eldorado Hotel & Spa, Santa Fe, New Mexico Hotel Contessa, San Antonio, Texas Santa Barbara Beach & Golf Resort, Curacao Scottsdale Resort, Scottsdale, Arizona Snow King Resort, Jackson Hole, Wyoming Stonewall Resort, Weston, West Virginia The Chattanoogan, Chattanooga, Tennessee The Heldrich, New Brunswick, New Jersey The Inn at Virginia Tech, Blacksburg, Virginia Tokyo Conference Center Ariake, Minato-Ku, Tokyo Tokyo Conference Center Shinagawa, Shinagawa, Tokyo Turtle Bay Resort, Oahu, Hawaii About Benchmark Hospitality International® Benchmark Hospitality International® is a recognized global leader in the management and marketing of resorts, hotels and conference centers. The company’s two distinctive portfolios of properties, Benchmark Resorts & Hotels® and Personal Luxury Resorts & Hotels®, represent the finest in guest-dedicated hospitality in unique destinations across the United States, in the Caribbean and Japan. As a founding member of the International Association of Conference Centers, Benchmark Conference Centers® maintain the highest standards for certification in meeting excellence. Benchmark Hospitality was launched in 1980 as an independent company and today operates worldwide from offices in The Woodlands (Houston), Texas, and regional offices in New Jersey, Washington State, Japan and Chile. For additional company information visit www.benchmarkresortsandhotels.com About Personal Luxury Resorts & Hotels® Personal Luxury Resorts & Hotels® include unique hand-picked properties in spectacular U.S. destinations coast to coast. Each hotel and resort delivers personal luxury in a spirit true to its own distinctive locale, yet in keeping with the collection’s shared mission. They represent a select portfolio of Benchmark Hospitality International® which has been a leading US-based hospitality management company for over 30 years.. Personal Luxury Resorts & Hotels is the preferred choice of guests who yearn for transformation over accommodation, customization over conformity, and inspiration over predictability. With Personal Luxury Resorts & Hotels, luxury is always personal. www.personalluxuryresortsandhotels.com About Benchmark Resorts & Hotels® Benchmark Resorts & Hotels® represents the finest in lodging, dining, recreational and meeting accommodations. Many are certified by the International Association of Conference Centers, the leading professional organization governing the multi-billion dollar conference center industry on five continents, and many have also been recognized with the coveted Benchmark Conference Centers® certification of meeting excellence. Benchmark Resorts & Hotels deliver highly specialized service that anticipates guests’ needs and ensures a hospitality experience unsurpassed and long remembered. www.benchmarkresortsandhotels.com |
Contact:
Ken Ellens KEN ELLENS COMMUNICATIONS 201-758-2864 [email protected] |