News for the Hospitality Executive
National Marketing Agency Executive is Featured Speaker at Hospitality University
Joe Tamney, CEO of Boyd Tamney Cross, spoke at West Virginia Hospitality & Travel Association event.
Topic was "The 3 Rs: Strategies to Increase Revenue and Profits."
WAYNE, Pa. – March 5, 2013 – Joe Tamney, CEO of Boyd Tamney Cross in Wayne, Pa., was a featured speaker at the West Virginia Hospitality & Travel Association’s annual Hospitality University on February 4, 2013. Tamney spoke on the topic, “The 3 Rs: Strategies to Increase Revenue and Profits.” The three-day event, held at The Greenbrier Resort in White Sulphur Springs, W.Va., focused on trends impacting the industry and attracted executives from state chambers of commerce, convention and visitors bureaus, resorts, hotels and restaurants.
Tamney’s agency has worked with a number of high-profile clients in the hospitality industry including The Greenbrier, The Homestead, The Gasparilla Inn & Club, Ritz-Carlton, Mohonk Mountain House, several Hyatt hotels and resorts and the Valley Forge Convention & Visitors Bureau. Two of the agency’s clients were named by “Condé Nast Traveler” as among America’s top 20 resort or hotel spas for 2013.
According to Tamney, “Even in this difficult economy, hospitality marketers have the power – and resources – to increase revenue and profits. Successful marketing and customer retention programs aren’t based upon how much money you spend. The key is maximizing ROI through precise prospect segmentation and targeted messaging.”
About Boyd Tamney Cross
One of the Mid-Atlantic region’s leading full-service marketing and communications companies, Boyd Tamney Cross has been serving consumer and business-to-business clients for more than 30 years and is a leading hospitality marketer for unique and luxury hotels and resorts. Headquartered in Wayne, Pa., the company provides ROI marketing services including search engine marketing and other interactive services; direct marketing; advertising; and public relations. Valley Forge Impressions, a wholly-owned subsidiary, markets premiums and customized advertising specialties. For more information, please visit www.boydtamneycross.com.
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