Hotel Online
News for the Hospitality Executive

ZDirect Fortifies Global Growth; Providing Service to Six Continents
With more than 50 percent of hotels increasing their marketing budgets in 2013 and marketers
increasing their email marketing budgets by 56 percent, the enterprise email service provider
 for the hospitality industry is predicting exponential growth in the coming months

[Hallandale Beach, FL— January 17, 2012] — ZDirect, a company that has been providing hotels with electronic customer-relationship management solutions since 2002, enters the new year with its customer base now spanning six out of seven continents, and 2,000+ hotels and resorts using its ZMail® electronic communication platform. With more than half of hotels (58 percent) projecting marketing budget increases by at least 10 percent this year and more than 56 percent of marketers planning to grow their email marketing budget, ZDirect is positioned to grow exponentially in 2013.

"Reports on and are substantiating that reliance on email marketing to boost business and maintain customer loyalty is growing by leaps and bounds," said Caren de’Ath, ZDirect vice president of sales. "Combine this with ZMail's proven ability to help hoteliers during tight economies and 2013 is positioned to be a very good year. Hoteliers have been exceedingly successful with ZDirect because our technology makes it easy to uncover the real person behind every reservation. We deliver dynamic, real-time profiles of today's diverse guests; streamline and centralize a hotel's electronic marketing initiative by tracking guest behavior and preferences across multiple platforms; and provide multiple, personalized touch-points between the hotel and the guest.

"From up-selling a hotel's amenities online -- or via mobile device -- with personalized pre-arrival emails, to creating offers specifically tailored to meet the individualized needs of one’s guests or groups of guests, ZDirect is helping hotel owners, operators and marketers achieve maximum profit from unsold perishable room inventory," de'Ath added. "Our online tools are always accessible, and our team is always available to work side-by-side with hoteliers to build brand loyalty and trust, and ultimately generating new revenue streams and measurable results."

ZDirect Differentiators:
  1. ZDirect only provides services to the hotel industry, unlike other email service providers (ESPs) that provide service to multiple vertical markets.
  2. ZDirect's Dynamic Content Engine or Business Rules Engine is patented and collects hospitality-specific data.
  3. ZDirect owns its solution from data entry (capturing the guest's email and contact information) to inbox delivery.
  4. ZDirect has interfaces to all major PMS and CRS systems.
  5. Direct uses business intelligence to identify the right customers for the right offer vs. list marketing that runs the risk of attracting "opt out" requests.
"ESPs typically perform list marketing to fill unsold rooms, but sending one email to an entire database of past guests can potentially jeopardize your relationship," de'Ath said. "If a consumer receives an email about a topic or purchase request that they have no interest in, chances are they will opt out of receiving future emails. This can be detrimental to your entire e-marketing efforts. Instead, ZMail uses profile and behavioral marketing to identify the best possible candidates to increase occupancy, revenues and loyalty."

Profile marketing uses rich, targeted data to match what a hotel wants to sell with whom will buy it. For example, if it is Wednesday and a hotel needs to fill unsold rooms for the upcoming weekend, ZDirect can perform a profile search to identify past guests who booked four to five days out, arrived on a Friday or Saturday, and live within a 500 mile radius (as the likelihood of someone flying to a destination last minute is slim). Behavioral marketing searches for customers based on purchase history from within the PMS and identifies how much money they spent on past stays, how many times they stayed, and in which market segments to create promotional offers based on that criteria.

"ZDirect provides hotels with the most effective and cost-efficient tools available today to turn first-time guests and inquiries into loyal customers, and rewards those loyal customers with targeted marketing programs that they not only enjoy, but that they continue to opt in to receive," de'Ath said. "We build lasting relationships with real people, using real data to generate last minute offers to fill available rooms, increase onsite revenues, and deliver real results."

For more information on ZDirect, please visit

About ZDirect, Inc:

Based in Hallandale Beach, Florida, ZDirect, an Enterprise Email Service Provider (ESP) for the Hospitality Industry, is a leading provider of electronic customer relationship management solutions for the hospitality industry.  The maintenance of a single guest profile is essential for an effective eCRM strategy. With the Dynamic Content Engine and PMS integration, ZMail® automatically sends intelligent and personalized confirmations, pre-arrival emails and post-departure emails with guest satisfaction surveys via email, mobile communication, SMS, social networks and more. Learn about the real people behind every reservation. Let ZDirect help you convert your prospects to customers and your customers to loyal customers. Real People. Real Profiles. Real Results.


For more information, please contact

Barb Worcester
Tel: (440) 930-5770

Caren de'Ath
ZDirect Inc.
(954) 376-3409


Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: ZDirect Now Helps Guests Check in Faster with OpenWays Mobile Technology / June 2012

English Lakes Hotels Resorts & Venues is Enhancing their Guest Communication Program by Using ZDirect's eCRM Platform / June 2012

Hotel Monteleone Announces Launch of ZDirects' New Mobile Passport for Guests; New application for smart phones makes travel easier before and after arrival / June 2011

The Grand Hôtel Stockholm, One of Scandinavia's Leading Luxury Hotels, Chooses ZDirect's eCRM Platform to Enhance Guest Communication / April 2011

ZaZa Databases Get a Facelift; Hotel ZaZa Selects ZDirect’s eCRM Solution for Improved Customer Relations / March 2011

MMI Hospitality Chooses ZDirect’s eCRM Platform for it’s crown jewel, The King and Prince Beach & Golf Resort / February 2011

ZDirect launches “Mobile Passport” eCRM Platform; Functionality to be showcased at HITEC 2010, June 21-24 in Orlando, FL / June 2010

Shell Vacations Chooses ZDirect to Boost Revenue in 2010 / May 2010

Boomerangs’ GuestHouse International & Settle Inn launches ZDirect eCRM Solution to Generate Immediate Revenue / May 2010

Natasha Le Roux named ZDirect’s Director of Sales, Americas / ASPAC / May 2010

Ireland’s Carton House selects ZDirect’s eCRM platform to grow customer satisfaction and market share. / April 2010

Grand Dame of Historic New Orleans French Quarter, Hotel Monteleone, embraces ZDirect leading eCRM technology / March 2010

London’s Cavendish Hotel selects ZDirect eCRM platform to increase loyalty and generate online business / March 2010

Xotels chooses ZDIRECT as eCRM Solution for its European Hotels / July 2009

ZDirect, Inc. Awarded Patent Covering Widely Used Online Email Marketing Technology / June 2009

ZDirect’s eCRM platform launched by Orient Express - North America / June 2009

Hospitality eBusiness Strategies (HeBS) and ZDirect Announce Strategic Partnership in eCRM Technology and Solutions / June 2009

ZDirect’s Dynamic Survey Engine drives Golf Insider’s social networking platform / May 2009

Denver based Magnolia Hotels choice of ZDirect pays dividends! / May 2009

ZMail Messaging Now Available for Mobile Phones, by ZDirect, Inc. / April 2009

ZDirect s Client Base Surpasses 1700 Hotels with Dayton House / April 2009

ZDirect Releases Innovative “On-Demand” Filters for Hoteliers / April 2009

Nordic Hotels, Stockholm Selects ZDirect to Drive its eCRM Initiatives / April 2009

The Peninsula Hotels Selects ZDirect to Drive its eCRM Initiatives Worldwide / June 2008

AmericInn® Hotel Chain Improves Customer Relations with ZDirect’s Innovative ZMail™ System / June 2008

Tarsadia Hotels Launches Emarketing Initiative for Independent Properties Utilizing ZDirect Platform / June 2008

InnLink and ZDirect Announce eCRM Interface to Service Hotel Clients / June 2007

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome| Hospitality News |
Industry Resources
Please contact Hotel.Online with your comments and suggestions.