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"Reports on HospitalityNet.com and MarketingLand.com are substantiating that reliance on email marketing to boost business and maintain customer loyalty is growing by leaps and bounds," said Caren de’Ath, ZDirect vice president of sales. "Combine this with ZMail's proven ability to help hoteliers during tight economies and 2013 is positioned to be a very good year. Hoteliers have been exceedingly successful with ZDirect because our technology makes it easy to uncover the real person behind every reservation. We deliver dynamic, real-time profiles of today's diverse guests; streamline and centralize a hotel's electronic marketing initiative by tracking guest behavior and preferences across multiple platforms; and provide multiple, personalized touch-points between the hotel and the guest. "From up-selling a hotel's amenities online -- or via mobile device -- with personalized pre-arrival emails, to creating offers specifically tailored to meet the individualized needs of one’s guests or groups of guests, ZDirect is helping hotel owners, operators and marketers achieve maximum profit from unsold perishable room inventory," de'Ath added. "Our online tools are always accessible, and our team is always available to work side-by-side with hoteliers to build brand loyalty and trust, and ultimately generating new revenue streams and measurable results." ZDirect Differentiators:
Profile marketing uses rich, targeted data to match what a hotel wants to sell with whom will buy it. For example, if it is Wednesday and a hotel needs to fill unsold rooms for the upcoming weekend, ZDirect can perform a profile search to identify past guests who booked four to five days out, arrived on a Friday or Saturday, and live within a 500 mile radius (as the likelihood of someone flying to a destination last minute is slim). Behavioral marketing searches for customers based on purchase history from within the PMS and identifies how much money they spent on past stays, how many times they stayed, and in which market segments to create promotional offers based on that criteria. "ZDirect provides hotels with the most effective and cost-efficient tools available today to turn first-time guests and inquiries into loyal customers, and rewards those loyal customers with targeted marketing programs that they not only enjoy, but that they continue to opt in to receive," de'Ath said. "We build lasting relationships with real people, using real data to generate last minute offers to fill available rooms, increase onsite revenues, and deliver real results." For more information on ZDirect, please visit www.zdirect.com. About ZDirect, Inc:  Based
in Hallandale Beach, Florida, ZDirect, an Enterprise Email Service
Provider
(ESP) for the Hospitality Industry, is a leading
provider of electronic customer relationship management solutions for
the
hospitality industry. The maintenance of a single guest profile
is
essential for an effective eCRM strategy. With the Dynamic Content
Engine and
PMS integration, ZMail® automatically sends intelligent and
personalized confirmations, pre-arrival emails and post-departure
emails with
guest satisfaction surveys via email, mobile communication, SMS, social
networks and more. Learn about the real people behind every
reservation. Let
ZDirect help you convert your prospects to customers and your customers
to
loyal customers. Real People. Real
Profiles. Real Results.
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