"We're very delighted to welcome Chris and Char to the Sawgrass Marriott Golf Resort & Spa team," said Tom Manno, General Manager of Sawgrass Marriott Golf Resort & Spa. "Chris' comprehensive knowledge and prior experience with the resort, combined with Char's expertise at managing marketing and public relations for one of the biggest names in the hospitality industry, will prove to be a great asset for our resort's vision for growth."
With over 30 years of experience at upscale hotels and resorts - including more than a decade at Sawgrass Marriott Golf Resort & Spa - Chris Bracken oversees all sales and marketing efforts including creating strategies for increasing business from the group clientele and leveraging the resort's incomparable golf experience to draw leisure and business travelers alike.
"It's really great to be back and rounding up business for the Sawgrass Marriott Golf Resort & Spa again," said Bracken. "This region of Florida has so much to offer, and I've always felt right at home in this community. I'm delighted to be working with such a great team, and I look forward to inspiring them to success on every level."
Chris Bracken returned to Sawgrass Marriott Golf Resort & Spa as Director of Sales and Marketing from Doral Resort & Spa in Miami, where among other accomplishments he booked the first NFL team into the resort. Previously, Bracken held a slew of positions in his chosen field including Director of Sales and Marketing at Portofino Hotel & Yacht Club in Redondo Beach, California; Vice President of Sales and Marketing at Visit Jacksonville; and Director of Marketing at Don CeSar Beach Resort in St. Pete Beach, Florida.
As Director of Sales and Marketing at Sawgrass from 1994 to 2007, Bracken hired, supervised and developed 21 managers-many of whom are still at the resort. He also developed successful relationships with the PGA Tour, NFL and NCAA to increase revenue and host high profile teams. Bracken got his start with the Marriott Corporation in sales management for Marriott's Lincolnshire Resort back in 1982.
Born and raised in La Crosse, Wisconsin. Bracken holds a Bachelor of Science Degree in Hotel and Restaurant Management from the University of Wisconsin - Stout. He currently resides in Ponte Vedra, Florida.
Char Miller manages Sawgrass Marriott Golf Resort & Spa's day-to-day implementation of marketing and communications initiatives. Miller arrived at the resort from The Big Easy where she spent 12 years as Director of Public Relations for The Ritz-Carlton Hotels of New Orleans, the city's premier luxury hotel complex. Along the way, she also acted as Area Director of Public Relations for The Ritz-Carlton and Marriott Hotels of New Orleans where she oversaw marketing and communication initiatives for 17 properties immediately following the devastation of Hurricane Katrina.
Prior to joining Ritz-Carlton, Miller held the position of Director of Marketing at Duke Unlimited in New Orleans from 1998-2000; at Marketing Basics in Aspen, Colorado from 1995-1998; and at Sizeler Architects in New Orleans from 1993-1995. She got her start as Director of Marketing for West Coast Women in Tampa, Florida, in 1988.
"I'm eager to get to know more about the famed First Coast and to contribute to Sawgrass Marriott Golf Resort & Spa's success and growth," said Miller. "Ponte Vedra is a very welcoming environment, with top-notch golf courses and pristine beaches, and I look forward to spreading the word to leisure, group and business travelers alike."
A native of New Orleans, Miller earned a Bachelor of Liberal Arts Degree from Louisiana State University in Baton Rouge. She currently resides in Ponte Vedra, Florida.
About Sawgrass Marriott Golf Resort & Spa
Located in Northeast Florida, the resort is an ideal getaway for leisure and family travel. With 510 guest rooms and 24 suites including 80 private villas, the resort offers 10 restaurants and lounge venues, over 56,000-square feet of event space and a 25,000-square foot spa. Sawgrass Marriott Golf Resort & Spa allows guests and the public to access 8 championship golf courses and a private beach club. The resort is the host resort of THE PLAYERS golf championship. www.sawgrassmarriott.com
About Pyramid Resort Group
Pyramid Resort Group manages and asset manages a diverse portfolio of resorts in one of kind destinations across the United States and the Caribbean. These locations include Hawaii, Arizona, Florida and the Cayman Islands. Pyramid Resort Group delivers creative, engaging experiences for the leisure and group guest inclusive of golf, spa, fitness, dining, meetings, recreation, water sports, and cultural immersion. www.pyramidresortgroup.com