News for the Hospitality Executive
January 31, 2013 - The figures are impressive, with 2,500 rooms and 26,000 m2 of public areas refurbished and renovations that will last 30 months, and reflect the sheer scale of the project.
Pullman has launched this unprecedented transformation known as "Pullman Paris Live" in the heart of France's capital. This architectural revolution will allow it to unveil its new look as well as a reinvented approach to upscale hospitality in the first quarter of 2014.
Five hotels: the Pullman Paris Montparnasse, Bercy, Tour Eiffel, La Défense, Charles de Gaulle Airport... will showcase the brand's new mind-set and daring approach promoting an experience that blends efficiency with pleasure.
"This project represents an unprecedented challenge in the Paris hotel sector with the virtually simultaneous refurbishment of five "heavy weight" establishments. No hotel brand has ever undertaken renovations on this scale in as many hotels in the same city in such a short period of time. It represents a sizeable investment which is entirely funded by the hotel owners. We are giving ourselves the means with which to fulfill our ambitions in the world's top tourist destination" declares Denys Sappey - Director of Pullman France.
A dedicated website to follow the progress of refurbishment
Several key features in all five establishments will be reinvented over the next few months, for example, services, interior design, contemporary art, connectivity and decompartmentalized spaces. The aim is to create five unique addresses where customers will recognize Pullman's identity through a series of brand hallmarks and strong characteristics.
Of course design is one of the project's essential elements. Eight renowned architects and interior designers are responsible for Pullman's new identity in Paris: Christophe Pillet, Didier Gomez, Marc Hertrich & Nicolas Adnet, JOI Design, Laurent Moreau, Naço and Didier Rey.
"Our brand project offers a new approach to upscale hospitality in which design plays a key role. Whether they are staying for business, leisure, or both, our objective is to offer our guests a cosmopolitan, stimulating and decidedly stylish experience. The designer element in our hotels will be reinforced by the brand's commitments in the field of contemporary art" explains Xavier Louyot - Senior Vice President, Global Marketing for Pullman.
This unprecedented transformation of the brand's Parisian hotels also involved a lengthy process to prepare employees and includes a vast internal communication campaign as well as a campaign targeting customers through a dedicated website. The aim is to involve customers as much as possible by revealing what the Pullman hotels of the future will be like and to strengthen customer bonds with a brand that is determined to shake things up in 2013 and the years to come.
The "Pullman Paris Live" project in figures...
Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with 4,400 hotels and more than 530,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis styles, Etap Hotel/ibis budget, hotelF1 and Motel 6 - provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.
Immeuble Odyssey, 110 avenue de France
Paris , 75013
Phone: +33 (0)1 45 38 86 00
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to Begin 2013 with a New Brand-Based Organization of its Operations in
Europe; Appointing Four New Brand COOs and Creating a New Business
Model for Each of the Brands: Pullman, MGallery, Mercure, Novotel,
Suite Novotel, ibis, ibis Styles and ibis budget / December 2012
Sofitel Paris La Défense Under a $28.7 million Sale &
Management-Back Agreement; Hotel will Continue to be Operated by Accor
Under a Long Term Management Contract / December 2012
Group Acquires the 415-room Sofitel Chicago; Accor to Retain Management
of Property / November 2012
Birem Joins Accor as Senior Vice President Direct Sales / April 2012
Tailors Mercure for China with the Launch of ‘Mei Jue’ Brand; A
Tailor-Made Grand Mercure for the Chinese Upscale Market / February
Pullman Hotels Expands in Europe with the Pullman Munich in Germany and
the Pullman Eindhoven Cocagne in The Netherlands / February 2012
Opens its 150th hotel in Brazil with the 166-room Novotel Porto Alegre
Aeroporto; Aiming at a Network of 250 hotels in Brazil by 2015 /
Completes Another Record Year of Expansion in Asia Pacific; Adds 67
Hotels in the Region and Acquires Mirvac Hotels & Resorts /
Jérôme Chautard Appointed as Executive Sous Chef for VIE
Hotel Bangkok and its VIE Wine and Grill Restaurant in Thailand /
Hotel Bangkok and V Villas Hua Hin Appoints Wanida Tardivel as Director
of Business Development & Strategy / May 2011
McGallery Adds Two Resorts in Thailand; 69-room Veranda High Resort
Chiang Mai and 118-room Veranda Resort & Spa Hau Hin-Cha Am /
Appoints its First Fiji-born Hotel Manager, Jack Work, as Hotel Manager
of the Mercure Nadi in Fiji / March 2011
Terminates Gilles Pélisson as CEO, Denis Hennequin to Assume
Position January 2011 / November 2010
Plans to Double the Number of Hotels in Latin America to 300 Following
Separation of the Hospitality and Service Units / July 2010
Huong Liberty Building a 300-room Accor Branded Pullman Hotel in Ho Chi
Minh City / June 2010
|The Que Huong – Liberty Group and Accor Building a 350 room Novotel Hotel on the Site of the Metropole Hotel in Ho Chi Minh City, Vietnam / November 2009|
Rebranding the Former Grand Mercure La Veranda Resort and Spa to La
Veranda Resort and Spa Phu Quoc, a Member of MGallery Collection of
Hotels / August 2009
|Accor Asia Pacific Expansion Continues with Five New Pullman Hotels in China, Thailand and Vietnam / August 2009|
|One of Australia’s Most Iconic Properties, Cradle Mountain Lodge, Joins Accor’s MGallery Collection / July 2009|