Hotel Online
News for the Hospitality Executive


advertisement



The Keys To Success™ in 2013 include Focusing on the
Fundamentals to Make Your Hotel More Profitable

by Dr. John Hogan, CHE, CHA, CMHS
January 2, 2013

“One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power. Most people dabble their way through life, never deciding to master anything in particular.”  Anthony Robbins

We are entering the fifth year of activity following the 2008 global meltdown of economic upheaval.  The American elections have been held and yet the US Congress again belatedly tried to address the symptoms of what has been called the fiscal cliff at the last minute.  The consistently tardy action by Congress should be a red flag to businesses everywhere, signaling the need for us to take our own constructive corrective action and not rely on government.

2013 is the decisive time for hospitality business owners and managers to invest in their talent and team in order to make their hotels more profitable and successful.  Rebuilding our centers of attention into planned and achievable business recovery over the next 12 to 18 months means that now is the time to pay attention to those professionals in our organizations that are the key components of why guests will stay in our hotels and restaurants.

I have initiated several LinkedIn group discussions recently on the topic of which is more important today: high tech or high touch?   While most participants have responded that service and high touch is the heart of hospitality, their comments have also asked why there is such a focus on the yet to be measured social media. Their answers are never 100% decisive.  While it is true that the industry must continue to evolve in design, product, the use of social media and exceeding guest expectations, addressing the fundamentals with as many of our team leaders and managers as possible is crucial to ongoing success.

I have commented in several columns in the past that it is occasionally a hardship for managers to leave their properties for professional development.   It is also a reality that there is seldom dedicated time for meaningful on-the-job training any longer, which had habitually been in the past a strong element of the hospitality industry’s career advancement path.   Even with the many issues facing today’s business owners and managers, professional development must not be shelved, delayed or abandoned.

As an individual who has been involved with well planned learning initiatives as both an academic and a corporate educator, I have come to recognize that delivering a balance of real-world business skills with core hospitality principles is essential.

An excellent and continuing example of this kind of structured learning is the annual program offered by the Texas Hotel & Lodging Association. The Association’s 68th Annual Short Course is scheduled in Houston, Texas from January 7th-11th, 2013 at the recently renovated University Hilton Hotel at the Conrad N. Hilton College of Hotel & Restaurant Management. This is a one of a kind, all-in-one hospitality training event that has been awarded the best Educational Program in the nation by the International Society of Hotel Association Executives.   The 2013 Short Course is a unique training and motivational opportunity to assist hospitality professionals with their career advancement.

Topics include:
  • Conflict ResolutionCustomer Service
  • Employment Law for the Hotel Industry
  • Essence of Greatness
  • Food & Beverage Trends and Profitability
  • Hotel Law
  • Housekeeping/Engineering
  • Interdepartmental Communications
  • Leading a Diverse Workforce
  • Positive Management for Positive Performance
  • Revenue Management
  • Safety and Security as a Hotel Amenity
  • Social Media Marketing
  • Stand by Your Brand, Putting the WOW Back in Service!
There are also exceptional  keynote presentations  scheduled , including:
  1. Mel Kleiman, President, of Humetrics, Inc. in  Houston who is  offering  How to Build a Front Line That Will Build Your Bottom Line that will include practical and proven techniques that can be  immediately adapted to build TEAMs that can boost profitability, increase customer and associate satisfaction, while growing the business in more  enjoyable ways and
  2. Dr. Stephen Barth, Professor, Conrad N. Hilton College of HRM, and CEO of HospitalityLawyer.com who will share his insights on Controlling Alcohol Risks Effectively , which will trace  the history of third party liability, dram shop laws, techniques for serving alcohol, and Texas alcoholic beverage law.

Additional areas of study I would recommend to hotel owners and managers in their 2013 training include:
  1. Capital Project Management
  2. eCommerce for Executives at all levels
  3. Ethics and Values in Hospitality
  4. Financial Accounting and Management for Executives at all levels
  5. Making Renovations zing with a WOW Return on Investment
  6. Marketing and Sales Management in the new global marketplace
  7. Ownership and management structures (especially critical in family businesses)
  8. Need and Value of Hospitality Associations as Business and Political Lobbying Resources
  9. Real Estate Development and Taxation
  10. Revenue Management
  11. Strategic Planning for 2013 and the next 5 years
  12. Understanding and Embracing Green Hotel Business Initiatives
Contact us for assistance – John.Hogan@HospitalityEducators.com   602-799-5375   HoganHospitality.comjohn@hoganhospitality.com


KEYS TO SUCCESS  is the umbrella title for our programs, hospitality services and columns. This year’s writings focus on a variety of topics for hotel owners, managers and professionals including both my "HOW TO" articles, HOSPITALITY CONVERSATIONS™, Lessons from the Field™, Hotel Common Sense™ , THE P-A-R PRINCIPLE™  and Principles for Success.


John Hogan is a successful hospitality executive, educator, author and consultant and is a frequent keynote speaker and seminar leader at many hospitality industry events. He is CEO and Co-Founder of HospitalityEducators.com , which has more than 2000 resource pages and has become the #1 independent website for hotel owners and managers.  He is also the Principal of HoganHospitality.com, which offers hospitality consulting and hotel expert witness services.




Contact:

John Hogan, CHE CHA CMHS    
United States - Phoenix, Phone: 602-799-5375
www.hoganhospitality.com
 info@hoganhospitality.com


Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here  

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: Lessons From the Field: A Tale of Two Restaurants / Dr. John Hogan / September 2012

Questions I Wish You Would Ask Me - Bill Hurley, International Hotelier / Dr. John Hogan / August 2012

Observations on Hotel Safety and Security for Hospitality Brands and Hotel Management Companies / John Hogan / August 2012

Hospitality Conversations: Today's Most Pressing Legal Issues for Hotel Owners and Managers! / Dr. John Hogan / January 2012

What are Today's Most Pressing Issues for Hospitality Business Owners and Managers? / Dr. John Hogan / January 2012

How do you spell SUCCESS? / Dr. John Hogan / December 2011

Year end 2011 -- Birth of a New Tradition - Rethinking Small Business Saturday / Dr. John Hogan / December 2011

Seasonal Safety and Security Reminders / Dr. John Hogan / December 2011

KEYS TO SUCCESS™ Revenue Management Should Mean Planning and Action at Every Type and Size Hotel (Part 2 of 2); A Plan for All Seasons / Dr. John Hogan / November 2011

KEYS TO SUCCESS™ - A Plan for All Seasons Revenue Management Should Mean Planning and Action at Every Type and Size Hotel - Part 1 of 2 / Dr. John Hogan / November 2011

A Baker's Dozen of Reality Checks in Hospitality - Myth or Fact? / Dr. John Hogan / September 2011

Remember and Reflect - A Tribute; American Lives: The Stories Of The Men And Women Lost On September 11 / Dr. John Hogan / September 2011

International Exposure Expands the Potential of Success in Hospitality Businesses and Academics / Dr. John Hogan / August 2011

Keys To Success - Answers and Practical Solutions from Readers on The Value of Hoteliers Helping Hoteliers / Dr. John Hogan / August 2011

Keys To Success™ - The Value of Hoteliers Helping Hoteliers / Dr. John Hogan / July 2011

Recommended Reading From HospitalityEducators.Com; Swim with the Sharks: Without Being Eaten Alive; Outsell, Outmanage, Outmotivate and Outnegotiate Your Competition by Harvey MacKay / Dr. John Hogan / July 2011

Are you prepared to be a "Top Ten" Player in Your Hospitality Marketplace or are you going to continue to be one of the "other" statistics? / Dr. John Hogan / July 2011

Lessons from the Field: Lessons in Leadership / Dr. John Hogan / July 2011

Lessons from the Field: If I Only Knew Then.... / Dr. John Hogan / July 2011

Reflections / Dr. John Hogan / July 2011

Lessons from the Field™ A Training Exercise and Tips for Ways to Reduce Wasting Time in Hotels, Restaurants, Inns and Hospitality Businesses / Dr. John Hogan / June 2011

Tips for Small Hotels, Inns and Hospitality Businesses - A Baker's Dozen of Savings in the Office / Dr. John Hogan / June 2011

Look Who's 40! - A Most Unique Recommended Reading / Dr. John Hogan / June 2011

A Baker's Dozen of Formulas to Thrive (and not merely survive) in the Service and Hospitality Industry! / Dr. John Hogan / June 2011

Growing Talent Does Not Happen Without Focused Effort in Hospitality (Part 2 of Meeting the Need for Talent) / Dr. John Hogan / May 2011

A Quiz on Effective Hospitality Marketing in 2011: Understanding and Using Complementary Tools / Dr. John Hogan / May 2011

Hotel Common Sense™: Meeting the Need for Talent: A Baker's Dozen of Questions (Part 1 of 2 ) / Dr. John Hogan / May 2011

Hotel Common Sense™: Questions I Wish You Would Ask Me™: Karl Ruether CHA, CFBE, International Hotelier / Dr. John Hogan / April 2011

Hotel Common Sense™: Stronger Hiring Outlook Means Hospitality Employers Must Step Up Recruitment Efforts; The job markets are changing and candidates will soon have choices again. / Dr. John Hogan / April 2011

Hotel Common Sense™: Five Common Sense Steps to Stronger Public Relations / Dr. John Hogan / April 2011

A Smile from HospitalityEducators.com - April 14 - International Moment of Laughter Day / Dr. John Hogan / April 2011

Lessons From the Field™: Communications 101 – How to effectively use the telephone / Dr. John Hogan / March 2011

Principles of Success: Fine Tuning Your Hospitality Business Strategies for A Measurable Competitive Advantage - Part 2 / Dr. John Hogan / March 2011

Principles of Success: Fine tuning Your Hospitality Business Strategies for A Measurable Competitive Advantage - Part 1 / Dr. John Hogan / March 2011

Hotels Were More Interesting than Selling Insurance: An Unexpected Career; A Professional and Personal Tribute to Neil Salerno, CHME CHA / Dr. John Hogan and Howard Feiertag / March 2011

Principles of Success: Evaluate Your Hospitality Business Strategies to Create a Real and Measurable Competitive Advantage / Dr. John Hogan / March 2011

Sales Blitzes: A Look At the Benefits of Team Efforts / Dr. John Hogan / March 2011

Principles for Success: No Nonsense Benchmarking for Hotels and Hospitality Businesses / Dr. John Hogan / March 2011

Principles for Success: What we have here is a FAILURE to COMMUNICATE! / Dr. John Hogan / February 2011

Making This New Year's Hospitality Resolutions Last - Part 3; Real and Practical Action Steps #13-28 / Dr. John Hogan / February 2011

Making This New Year's Hospitality Resolutions: Real and Practical - Sales Action Steps #1-12 / Dr. John Hogan / January 2011

Making New Year's Hospitality Resolutions Real and Practical; A “Fresh Air- New Ideas” Perspective / Dr. John Hogan / January 2011

Keys to Success: Be Aware of and Work with the Law; Do Not be Afraid of it / Dr. John Hogan / December 2010

Keys to Success: Make Your Hotel More Profitable and Successful – 2011 is the critical time to invest in Your Talent and Your Team / Dr. John Hogan / December 2010

Keys to Success: A Common Sense Approach to Success in the Hospitality Industry; 13 Best Practices for Hospitality Training Managers & Directors / Dr. John Hogan / December 2010

Hospitality Conversations – Looking Ahead! / Dr. John Hogan / November 2010

Learning from The Greatest Business Leaders of the Twentieth Century / Dr. John Hogan / November 2010

Five Considerations in Hiring a Hospitality Consultant; Understanding the Qualifications for Effective Hospitality Consultants / Dr. John Hogan / November 2010

5 Reasons Using A Qualified Consultant Could Make a Huge Difference in Your Hospitality Business / Dr John Hogan / October 2010

Half Luck and Half Brains - Kemmons Wilson's 20 Steps for Success / Dr John Hogan / October 2010

Ten Quotes Addressing the Topic of SERVICE / Dr John Hogan / October 2010

Hospitality Conversations - Understanding the Developing Perspectives in Quality Assurance (Part 2 of 2) / Dr John Hogan / October 2010

Hospitality Conversations – Understanding the Developing Perspectives in Quality Assurance Part 1 of 2 / Dr John Hogan

Hospitality Conversations: Examining the Learning Options Available in the Hospitality Field / Dr John Hogan / July 2010
..
To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.