Red Lion Hotels Introduces New Brand in Development, The Leo Hotel Collection; To be Comprised of Unique, Boutique and/or Historic Hotels in Key Markets / January 2013

SPOKANE, Wash., Jan. 25, 2013 -- Red Lion Hotels Corporation (NYSE: RLH) today announced plans for The Leo Hotel Collection, a new brand segment currently in final development, which will complement the newly redefined segmentation of Red Lion Hotels and Red Lion Inns & Suites. The Leo Hotel Collection will be comprised of unique, boutique and/or historic hotels in key markets.

"The Leo Hotel Collection is a new opportunity for franchising and we are currently in discussions with hotel owners about converting to the new brand," said Ron Burgett, Executive Vice President of Lodging and Brand Development for Red Lion Hotels. "With three brand segments, we can now match the hotel, its amenities and offerings for our guests with the right brand option. The Leo Hotel Collection offers additional appeal for independent hotels looking for access to a franchise distribution system while maintaining their unique image and identity."
The announcement comes as Red Lion Hotels is launching its rebranding and refreshed logo.

"We engaged one of the best companies in branding, Methodologie, of Seattle, Washington," said Harry G. Sladich, Executive Vice President Sales, Marketing & Distribution for Red Lion Hotels Corporation. "Based on input from our guests, we have more clearly defined our brand segmentation. Our Red Lion Hotels offer restaurants and banquet meeting space while our Red Lion Inns & Suites are limited service hotels that provide a hot "Roaring Start Breakfast." The new Leo Hotel Collection will offer unique, "one-off" experiences and lodging that is truly genuine to the destination. It will boost our efforts to attract new guests and to provide our current guests with fantastic new locations."

As part of its rebranding, Red Lion is working with TravelClick on a complete redesign of its website presence to better serve guests. The umbrella site of RedLion.com went live on January 16 and the unique new microsites for each hotel will begin launching this spring.

About Red Lion Hotels Corporation

Red Lion Hotels Corporation is a hospitality and leisure Company primarily engaged in the ownership, operation and franchising of midscale hotels under its Red Lion® brand. As of December 31, 2012, the RLH hotel network was comprised of 48 hotels located in nine states and one Canadian province, with 9,015 rooms and 484,693 square feet of meeting space. The Company also owns and operates an entertainment and event ticket distribution business. For more information, please visit the Company's website at www.redlion.com.

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See Also:	Red Lion Hotels Opens the 87-room Red Lion Inn & Suites Denver International Airport in Colorado / January 2013
	Red Lion Hotels Appoints Four New Board Members Expanding Board to Nine Directors and Names Melvin L. Keating as Interim Chairman / December 2012
	Red Lion Hotels Signs Franchise Agreement for the 60-room Future Red Lion Inn & Suites Kent in Kent, Washington; Owners, Kent South Hospitality, Plan Extensive Renovations to Guest Rooms, Public Space, and the Hotel's Exterior / November 2012
	Red Lion Hotels Completes Sale of the 190-room Red Lion Hotel Denver Southeast in Colorado for $13 Million; Signs Franchise Agreement with New Owner, Pandey Hotel Denver LLC / October 2012
	Red Lion Hotels Adds New Franchise with the 306-room Red Lion Hotel Woodlake Conference Center in Sacramento, California / October 2012
	Red Lion Hotels Hires Steve Krebs as Director of Lodging Development / October 2012
	Red Lion Hotels Signs Franchise Agreement for Hotel at Denver, Colorado International Airport; The Future 87-room Red Lion Inn and Suites Denver Airport Owned by Tower Hospitality will Open by November 2012 / September 2012
	Red Lion Hotels Suspends Formal Strategic Alternatives Process on Recommendation of the Strategic Alternatives Committee; Further, Donald K. Barbieri, Chairman of the Board to Retire / September 2012
	Red Lion Hotels Sells the Red Lion Hotel Sacramento at Arden Village in California for $9 Million, Adds New Franchise, the Red Lion Hotel Woodlake Conference Center Sacramento / September 2012
	Red Lion Hotels Sells the 478-room Red Lion Hotel Denver Southeast in Colorado for $13 Million / August 2012
	Red Lion Hotels Sells the 149-room Red Lion Colonial Hotel in Helena, Montana to Helena Colonial L.L.C. for $5.6 Million; The Hotel will Maintain the Red Lion Brand / July 2012
	Red Lion Hotels Signs Franchise Agreement for Cathedral City, California Hotel; The 97-room Quality Inn & Suites Date Palm will Convert to Red Lion Hotel Cathedral City in Fall 2012 / July 2012
	Ron Burgett Joins Red Lion Hotels Corporation as Executive Vice President, Brand Development / July 2012
	Red Lion Hotels Offers Risk Free Meetings with Zero Attrition to Planners through 2012 / March 2012
	The Former 126-room Best Western Hotel in Grants, New Mexico is Re-branded as the Red Lion Hotel Grants / December 2011
	Red Lion Hotels Brand Chosen for Two Former Best Western Hotels in New Mexico; The 192-room Red Lion Hotel Farmington and the 126-room Red Lion Hotel Gallup are Now Open for Business / November 2011
	Red Lion Hotels Acquires Ten Previously Leased Hotels From iStar Financial for $37 million / November 2011
	Red Lion Hotels Continues Expansion in New Mexico with the Addition of the 126-room Red Lion Hotel Grants Formerly the Best Western Inn & Suites of Grants / October 2011
	Red Lion Hotels Names Julie Shiflett as Executive Vice President and Chief Financial Officer / September 2011
	Removing Interim Status, Red Lion Hotels Names Jon Eliassen President and Chief Executive Officer / February 2011
	Red Lion Hotels Plans Sale of Two Properties; the Red Lion Hotel Fifth Avenue in Seattle and the Red Lion Hotel Denver Southeast / January 2011
	Red Lion Hotels Enters into Two New Franchise Agreement in Northern California / November 2010
	Red Lion Hotels Corporation Hires Dan Jackson as Senior Vice President and Chief Financial Officer / November 2010
	Red Lion Hotels Expands Board of Directors; Appoints Melvin L. Keating to Board / July 2010
	Red Lion Hotels Appoints Richard P. Carlson as Vice President - Lodging Development / March 2010
	Directors of Red Lion Hotels Remove Anupam Narayan as Chief Executive Officer; No Reason Given / January 2010