News for the Hospitality Executive
NEW YORK – January 25, 2013 – Le Méridien Hotels & Resorts today announced a significant growth pipeline with nine new hotels expected to open within the next 12 months. Since its 2005 acquisition by Starwood Hotels & Resorts (NYSE: HOT), both Starwood and its hotel ownership groups have transformed Le Méridien into a contemporary, design-led lifestyle brand. Le Méridien, which at the time of its purchase offered a strong international complement to Starwood’s then primarily North American holdings, continues to provide opportunities for new deal signings and conversions in both emerging and established markets, respectively.
“Starwood is seeing increased interest in Le Méridien among owners, especially around conversions,” said Simon Turner, President of Global Development, Starwood Hotels & Resorts. “Le Méridien is benefiting from growing brand recognition and deal signing momentum around the world, and the brand’s long-established global presence remains a competitive advantage.”
Over the past seven years, Le Méridien has undergone a full transformation, including a comprehensive portfolio review as well as a re-development of its brand strategy, marketing approach and service culture training. With the strongest portfolio and performance levels in the brand’s history, Le Méridien has had more new hotel deals signed in the past year than in the previous four years combined.
“Le Méridien has soared under Starwood, with a new design perspective and truly unique positioning that helps guests unlock their destination through culture and cuisine,” said Brian Povinelli, Global Brand Leader, Le Méridien and Westin Hotels. “After significant investment and consolidation, Le Méridien boasts its best portfolio ever, and this will be a milestone year for us as we welcome an unprecedented number of new hotels into our ever-growing family.”
Le Méridien will open nine new hotels in the next 12 months, including:
About Le Méridien Hotels & Resorts
Le Méridien, the Paris-born hotel brand currently represented by 100 properties in more than 40 countries, was acquired by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) in November 2005. With over 80 of its properties located in Europe, Africa, the Middle East, and Asia-Pacific, Le Méridien provided a strong international complement to Starwood’s then primarily North American holdings at the time of purchase. Since then, Le Méridien has gone through a brand re-launch, which included a large scale hotels product consolidation as well as redefining its brand strategy. By appointing a full-time Cultural Curator – French arts-provocateur Jérôme Sans – Le Méridien transformed numerous guest touch points, thus bringing unique and interactive experiences to its guests. Plans call for dynamic expansion of Le Méridien Hotels and Resorts within the next five years, concentrating on markets in Asia-Pacific and the Americas. Le Méridien recently opened new hotels in Istanbul, Oran (Algeria), Arlington (Virginia, USA), Coimbatore (India), Koh Samui (Thailand), and Taipei, and will open in the next 12 months in Bali, Atlanta, Chicago, Zhengzhou (China), Mahabaleshwar (India), Ho Chi Minh City (Vietnam), Cairo (Egypt), Qingdao (China), and Dhaka (Bangladesh). For more information, please visit www.lemeridien.com or facebook.com/lemeridien.
Susan Magrino Agency
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/ February 2011
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|Starwood Hotels Le Méridien Tahiti and Le Méridien Bora Bora Launch Multi-million Dollar Series of Renovations / June 2010|
|Nicolas Orget Named Director of Sales and Marketing for Le Méridien Tahiti and Le Méridien Bora Bora / May 2007|