News for the Hospitality Executive |
Washington,
D.C. (January 22, 2013) — The
Knowland Group today
announced that a member of their Sales Enhancement team secured a $1.5
million
contract for a major hotel in the South East for a targeted-needs
date. The hotel engaged Knowland’s Sales
Enhancement team to identify new business opportunities and generate
new
revenue in group meeting sales and bookings. Knowland’s Glenda Garnsey,
a professional
hospitality sales manager, was instrumental in facilitating the hotel’s
request
and cementing the contract between the group planner and the hotel.
The South East hotel titan developed an accessible relationship with Knowland’s Sales Enhancement department and communicated specific booking parameters and needs; Ms. Garnsey used Knowland’s massive lead generation database to locate and secure group matches according to the markets and seasonality of the hotel’s business needs.” “We realized there was an enormous segment of group bookings, which most hotel sales staffs - both at property level and above property level - are not deployed against”, said Knowland CEO Michael K. McKean. “By some of our calculations, we estimate most hotel companies are deployed against organizations that book less than 20% of all events in hotels. This long tail of overlooked group business is ripe for the picking by clever hoteliers who understand how to access these organizations.” About the Knowland Group The Knowland Group is a proven innovator, developing intuitive marketing products and services that streamline and support event and group sales in the hospitality industry. Headquartered in Washington, D.C. in historic Chinatown, the Knowland Group serves more than 3,000 hotel clients and 25,000 users globally. Knowland is ranked as the 76th fastest growing software company in North America by Deloitte and the second fastest growing private company in the travel industry for both 2009 and 2010 by Inc. Magazine. For more information, please visit Knowland’s website or call (410) 860-2270. |
Contact:
Ryan
Miner, Communications Specialist The Knowland Group (202) 312-5880 Ext. 302 [email protected] |