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Hospitality Brand Advocate Platform Enhances Client Services
Team with Addition of Regional Reps

 Innovative social marketing vendor adds two sales executives to address incremental growth.

New York — January 16, 2013 —, a brand advocate platform that helps hotels leverage the marketing power of social media by encouraging guests to spread the word about upcoming stays, has enhanced its North America client services team. The addition of two experienced sales executives will help the rapidly growing company meet the needs of its roster of hotel clients.
Cynthia Roberts joins as Business Development Manager, responsible for the western half of North America. The San Francisco-based Roberts has extensive hospitality sales and marketing experience, including a director of sales role at a major hotel Internet marketing firm. She is intimately familiar with the needs and challenges facing hotel marketing professionals, having spent four years as director of sales and marketing for hotels in California and Maryland.

“The exciting thing about the platform is its ability to show an obvious and nearly immediate ROI,” Roberts says. “Hotels have been working in the social media space for quite a few years now, but few have been able to accurately measure its efficacy. Now, with, they can.”

Also joining the team is Tracy Connors, who serves as Business Development Manager for the eastern half of North America. Connors has 15 years of hospitality experience, including a stint as sales manager for five hotels in the Orlando market. She also has experience as an independent travel agent and meeting planner.

“The platform makes it so simple for hotels to increase their reach,” Connors says. “They can use the power of their guests’ social networks to spread their branding message.”

Most consumers inherently trust the opinion of friends, relatives and colleagues in their social network far more than traditional advertisements. taps into that sentiment, transforming hotel guests into a huge, enthusiastic and trusted marketing force. Each guest on average has well over 100 social connections, leading to brand advocates that have a long reach, make strong brand connections and in turn, generate a measurable uptick in booked room nights that tracks.

“Cynthia and Tracy both are both strong salespeople,” says Kristi White, Vice President of Global Sales Strategy for “Their industry knowledge and experience will help strengthen our sales efforts throughout North America.”

To find out more about, please contact Kristi White, or visit

About is a brand advocate platform for hotels that turns their guests into engaged advocates to boost brand awareness and earn new guests. Launched in early 2010, is generating substantial ROE (return on engagement) and ROI (return on investment) for hotels around the world. Find out more at
For more information, contact:

Kristi White
Vice President, Global Sales Strategy

For media inquiries, contact:
Andrea Roland
Plan A PR & Marketing, Inc.
Tel: +1.407.905.0608

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