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Digital Signage Expo 2013:
Exploring Developments Having the Greatest Impact on the Digital Signage Industry


January 7, 2013 - The Digital Signage Expo (DSE) 2013 is just around the corner. Co-located with the Interactive Technology Expo and Digital Content Show, the DSE will present its three-day conference on Feb. 26-28, 2013, with the exhibition hall open for two days starting on Feb. 27-28 at the Las Vegas Convention Center in Las Vegas. Below are some of the not-to-miss events you can expect at the show. For more information and to register for these events if you haven’t already done so, visit www.DSE.com Follow DSE on Twitter at DSExpo, or for all DSE 2013 updates, use #dse2013. For year-round news and information on digital signage, visit DSE’s new Digital Signage Connection web portal at www.digitalsignageconnection.com.

KEYNOTE

Peter L. Bocko, Ph.D., chief technology officer for Corning Glass Technologies, Corning, will deliver the Wednesday, Feb. 27 keynote address at DSE’s 10th Anniversary 2013 Las Vegas event.

Dr. Bocko—one of the foremost glass experts in the display industry and who has contributed to the design, technology delivery, and commercialization of innovative new technologies at Corning, will present “Looking Forward by Looking Back: A Futuristic Retrospective on the Trends in Display and Digital Signage.”

In keeping with the conference theme, “Innovation Inspires,” Bocko’s remarks will address those key developments he believes have had the greatest impact on the digital signage industry, describe the compelling value propositions for advanced capabilities such as high resolution, interactivity, 3D, transparent displays, and audio, and the innovative role each will play in the future.

KEYNOTE PANEL

On Feb. 28, a panel of industry experts will present “Digital Signage 2020: Eyes on the Future. The panelists will share their vision of how technological advancements will inspire change and how these changes will shape the future of the digital signage industry. Curt Bailey, president of Sundberg-Ferar, will share his thoughts on product design evolution. Tim Huckaby, founder and chairman of InterKnowlogy, will present on interface advancements such as natural user interface (NUI) as the next big method of interaction. Christine Outram, creative director of Re:Imagine Group, will provide insight into professional skills evolution. Finally, Jared Schiffman, founder and CEO of Perch Interactive, will take a look at multi-sensory communication and what interface is best to cultivate the relationship between media and product.

CONTENT UNIVERSITY & HANDS-ON CONTENT WORSHOP

New to DSE is the Content University Seminar Program and Hands-On Content Workshop designed specifically to help those who are now managing and operating digital signage systems or networks develop successful content strategies and improve their content creation. The university seminar program topics to be covered include:
  • The importance of developing a content strategy.
  • How to identify and plan for content-related costs.
  • What makes content effective.
  • Tips and best practices.
The Hands-On Content Workshop, a half-day program on Feb. 26, will feature ideas and inspiration from a faculty of well-known content creators, end-users, and network operators who will focus instruction on content creation for retail, restaurants, healthcare, education, and corporate communications.

DOOH NETWORKS SEMINAR PROGRAM

The DOOH Networks Seminar Program is part of DSE’s eight-track educational conference and is designed specifically for DOOH network operators of revenue generating systems, as well as digital signage (DS) and end-user managers and administrators of premise-owned systems intended to generate advertising revenue. This educational track is intended to provide a hard look at issues critical to management success. Topics to be covered include:
  • Building more profitable networks.
  • How to increase sales and product awareness to generate profit.
  • How to get noticed and validate value for advertisers.
  • An advertising agency perspective on digital place-based networks.
Attendees will have the benefit of hearing directly from successful network operators who, based on hard-earned experience, will share factual and anecdotal experiences that will help illuminate business solutions. Each session will be led by professionals from a variety of disciplines within DOOH Networks and advertising agency professionals, as well as knowledgeable industry consultants and technology providers.

DIGITAL SIGNAGE FUNDAMENTALS SEMINAR PROGRAM

The four-part Digital Signage Fundamentals Seminar Program is designed specifically to prepare those investing for the first time to deal with initial planning and execution challenges. It is part of DSE’s eight-track educational conference and is designed specifically for those DOOH network operators of revenue- and non-revenue generating systems, digital signage (DS) end-users, and systems integrators and installers who are relatively new to the industry. This educational track is intended to provide an introduction to the DS industry by promoting a better understanding of the seven elements that comprise a DS system. Topics to be covered include:
  • Case studies: The trials and triumphs of two successful digital signage network launches
  • Planning and substantiating a project: The business side of dynamic digital signage
  • Estimating total cost of ownership: The hidden costs of digital signage deployment and operation
  • Working with your IT team: How to work with IT to make your digital signage a success
Instruction will be a straightforward presentation of how to in terms that are easy to understand and immediately applicable. Each session will be led by professionals who will be sharing hard-earned experience and come from a variety of disciplines within DOOH Networks, as well as end-users from the financial, retail, and hospitality fields, along with knowledgeable industry consultants and technology providers.

DIGITAL SIGNAGE NETWORK DESIGN, MANAGEMENT & OPERATION SEMINAR PROGRAM

The four-part Network Design, Management & Operations Seminar Program is designed specifically to prepare those who are planning to design, manage and operate or are now managing and operating Place-Based or Out-of-Home networks. It is part of DSE’s eight-track Educational Conference and is designed specifically for network operators of both revenue- and non-revenue generating systems, digital signage (DS) end-users, and systems integrators and installers who participate in or are responsible for design, management and operations. This educational track is intended to provide insights into the planning and initial deployment stages, as well as identify the team skill sets necessary to support a successful installation. Topics to be covered include:
  • Planning for Success: The Value of Building a Digital Signage Team
  • The Whole Nine Yards of Digital Signage Success: From Pilot to Operational Management
  • Using Data for Front-end and Back-end Network Management
  • Essentials for Digital Signage and Emergency Management System Integration
The Network Design, Management & Operations Track presentations will present compelling real-world illustrations of the challenges inherent in designing and executing network installations in a variety of venues and how those challenges were successfully overcome. These sessions also feature end-user presenters from banking, entertainment, education, healthcare, and transportation to give 2013 attendees the benefit of learning from actual user about different approaches to successful outcomes.

DIGITAL SIGNAGE INTERACTIVE TECHNOLOGY SEMINAR PROGRAM

The four-part Interactive Technology Seminar Program will showcase practical applications of the latest innovative advancements in interactivity. It is part of DSE’s eight-track Educational Conference designed to help attendees learn how and when to take advantage of the newest technologies available, how successful interactive strategies are being implemented, and how to integrate them into their digital signage installations to strengthen those relationships through proactive engagement in a variety of retail environments. Topics to be covered include:
  • Interactive Technology Integration Considerations
  • Leveraging Interactive Technologies to Engage Customers & Improve the Bottom Line
  • New & Future Advances in Interactive Technology
  • Embracing “Showrooming” Through Interactive Retail
The Interactive Technologies Seminar Program offers a variety of compelling examples of how the newest technologies are being deployed, approaches that work best in different types of venues, and how brands are monetizing their investments.

DIGITAL SIGNAGE HARDWARE, SOFTWARE & CONNECTIVITY SEMINAR PROGRAM

The all-new comprehensive four-part Hardware, Software & Connectivity Seminar Program will showcase the latest technologies in software, video players, video walls, and streaming video technologies. Because hardware, software and connectivity choices are evolving rapidly, the program is designed to help network operators and administrators sort through the wealth of choices to better identify what will work for them. Topics to be covered include:
  • How to assess and choose the right software for your project
  • How to build hardware specs and choose the right digital signage player
  • Best practices for adding live video
  • Advances in multi-display technologies
The pace at which new technologies are being introduced can be overwhelming for end-users, digital network operators and systems integrators and installers whose job it is not only to manage their organization’s or clients’ networks, but also to ensure operating efficiencies that meet management goals. This seminar program is designed to keep them on top of their game and give them the information they need to make knowledgeable decisions going forward.
 
Mark your calendar now: Digital Signage Expo® 2013, co-located with the Interactive Technology Expo and Digital Content Show, will present its three-day conference on February 26-28, 2013. The Exhibition Hall will open for two days on February 27-28, at the Las Vegas Convention Center in Las Vegas. To reserve exhibit space contact Jeanne Phillips, (770) 649-0300, Ext 16. Or, for more information, visit www.digitalsignageexpo.net. You can follow DSE on Twitter at DSExpo, or for all DSE 2013 updates, use #dse2013. For year-round news and information on digital signage, visit DSE’s new Digital Signage Connection web portal at www.digitalsignageconnection.com.
 
About Digital Signage Expo
Celebrating its 10th anniversary in 2013, Digital Signage Expo, held at the Las Vegas Convention Center, Las Vegas, NV, USA, is the world’s largest and longest running conference and trade show exclusively dedicated to the digital signage, interactive technology and digital-out-of-home (DOOH) industries. Launched in 2004, DSE was the first event dedicated to the digital signage market and has been a significant contributor to the growth of this fast-paced industry. Professional end user attendance represents decision-makers from key industry categories such as retail, restaurant, healthcare, education, hospitality and transportation, as well as other key stakeholders, including advertising executives, brand marketers and systems integrators. 
 
Close to 180 exhibitors feature technology and services including hardware, software, network, delivery and content from around the globe. DSE also offers the largest and most diversified digital signage and digital out-of-home educational program anywhere in the world, with more than 100 educators and the largest variety of educational opportunities, including a live installation tour and structured curriculum leading to professional re-certification in eight educational tracks. The 2013 program will be comprised of 16 pre- and post-show educational events, 32 seminars, 40 targeted Industry Vertical Discussion Groups and over 42 free presentations staged in three on-floor theaters.



For more information, contact:
 
Communications Representative
Geri D. Wolff
Market Works International, Inc.
 (386) 447-0018
gwolff@market-works.com
 
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Also See: Digital Signage Expo 2012 Confirmed as Largest, Best Show Ever / April 2012

Digital Signage Expo's (DSE) Digital Engagement Platform is Portal for 2012 Show Photos, Session Handouts & More / March 2012

Digital Signage Expo (DSE) 2012 to Showcase the World’s Newest Digital Signage Technology / February 2012

Digital Signage Expo (DSE) 2012 Early Registration Discounts Extended Until February 22nd / February 2012

DSE 2012 Hardware, Software & Connectivity Seminar Program to Identify & Clarify Newest Technology Options / February 2012

Digital Signage Expo (DSE) 2012 Early Registration Discounts to Expire February 15th / February 2012


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