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Starwood Capital Group Appoints C. Scott Rohm
as President of
SH Group

Greenwich, CT (January 31, 2013) – Starwood Capital Group announces C. Scott Rohm as President of SH Group, Starwood Capital’s hotel brand management company that oversees the development and launch of  the group’s two new luxury and lifestyle hotel and residence brands, Baccarat Hotels and 1 Hotels & Resorts.

In this role, Rohm will oversee the operations of the SH Group managed hotels, including development, operations, sales, finance & accounting, and human resources. The appointment of Rohm is an important step in preparation for the launch of the two hotel brands, including the initial five hotel openings scheduled over the next twenty-four months: Baccarat Hotel & Residences New York, NY, Baccarat Hotel Rabat, Morocco, 1 Hotel & Residences South Beach, FL, 1 Hotel Central Park, NY and 1 Hotel Brooklyn Bridge Park, NY.  SH Group will be an important element of the growing hotel operations team at Starwood Capital, which includes the revenue management and distribution groups and global asset management team, led by Steven Hankin, Managing Director, Portfolio Operations, and the firm’s in-house proprietary Design and Construction teams.

“The launches and openings of Baccarat and 1 Hotels in 2014 begin a new era for Starwood Capital Group and our investment partners.  With the addition of Scott, we are fully equipped to now bring these high-profile and distinct brands to life,” says Barry Sternlicht, Chairman and CEO of Starwood Capital Group. “Scott will be an invaluable addition to our team, and we are confident his experience and understanding of the hotel industry will help us achieve our goal of innovating at the service level in each brand in the years ahead.”

Rohm brings nearly 30 years of hospitality experience to SH Group. Most recently he was President of Turnberry Hotel Group.  Prior roles include Senior Vice President of Operations for West Paces Hotel Group (currently Capella Hotel Group), Vice President of Operations for The Ritz-Carlton Hotel Company and numerous positions with Hyatt Hotels & Resorts.  Rohm has a Bachelor of Science in Hotel & Restaurant Management, as well as a minor in Business Administration, from James Madison University, where he graduated with cum laude honors.

ABOUT STARWOOD CAPITAL GROUP
Starwood Capital Group is a private, U.S.-based investment firm with a core focus on global real estate. Since the group's inception in 1991, the firm has raised $14 billion of equity capital, and through its various funds, has invested $12 billion representing over $32 billion in assets. Starwood Capital Group currently has more than $19 billion of assets under management. Starwood Capital Group maintains offices in Greenwich, Atlanta, San Francisco, Washington, D.C. and Los Angeles, and affiliated offices in London, Luxembourg, Paris, Mumbai and Sao Paulo. Starwood Capital Group has invested in nearly every class of real estate on a global basis, including office, retail, residential, senior housing, golf, hotels, resorts and industrial assets. Starwood Capital Group and its affiliates have successfully executed an investment strategy that includes building enterprises around core real estate portfolios in both the private and public markets.  In 2009, Starwood Capital launched SH Group, a hotel brand management company to operate hotels under the Baccarat and 1 Hotels brands. Professionals within SH Group also act as Starwood Capital's in-house design and hotel operations experts. Additional information about Starwood Capital can be found online at www.starwoodcapital.com.


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Contact:

Katie Fontana
Susan Magrino Agency
212.957.3005
katie.fontana@smapr.com


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Also See: Francis Killory Named as Vice President, Development - Asia Pacific for SH Group, Starwood Capital Group's Hotel Brand Management Company / November 2012

Starwood Capital Group Enters Agreement to Purchase InTown Suites Portfolio of 138 Extended Stay Properties for $735 million / October 2012

Starwood Capital Group and Toll Brothers to Develop a 200-room 1 Hotel and Residential Complex at Brooklyn Bridge Park in New York / June 2012

Barry Sternlicht, Chairman and CEO of Starwood Capital Group, Launches Luxury Hotel Brand, Baccarat Hotels & Residences; The 114-room Baccarat Hotel & Residences New York to Open in 2014 with Properties Planned in China, Dubai, Marrakech and Elsewhere / April 2012

South Beach, Florida Hotel, Formally Known as Gansevoort, Acquired by Starwood Capital Group, LeFrak Organization and Invesco; Beachfront Hotel to Undergo $100 Million Renovation; Will be Named The Perry South Beach Until Re-launch and Re-branding in 2013 / February 2012

Starwood Capital Group and Starwood Hotels & Resorts Enter Management Agreements for the Silvertree Hotel and the Wildwood Lodge in Snowmass Village, Colorado; Extensive Renovations Planned for both Properties / September 2011

Affiliates of Hyatt and Starwood Capital Group Developing a $90 million Andaz Branded Resort on Mokapu Beach in Maui, Hawaii / October 2010
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