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Best Western International Welcomes the
135-room BEST WESTERN Hotel Svendborg in Denmark


Tom-Pelle Jensen Opening General Manager

COPENHAGEN January 17th 2013 -- Best Western International welcomes new member hotel in Svendborg, Funen. BEST WESTERN Hotel Svendborg became on January 15th a new member of Best Western International and the hotel chain now counts 24 hotels in Denmark and 1 hotel in Iceland.
 
The 4-star BEST WESTERN Hotel Svendborg offers all modern hotel and conference facilities located in the idyllic southern part of Funen with a perfect location in the heart of Svendborg. The hotel offers 135 comfortable guest rooms. In addition the hotel offers a-la-carte restaurant, breakfast restaurant and lobby bar.
 
General Manager, BEST WESTERN Hotel Svendborg, Mr. Tom-Pelle Jensen says: “We are very proud to become members of Best Western International and are looking forward to welcome guests to our city from all over the world”.
 
“BEST WESTERN Hotel Svendborg has a strategic important location and is a perfect match in the Best Western family which all, are quality hotels owned and operated individually” states Peter Laigaard Jensen, Country Manager, Best Western International - Denmark.
 
Best Western International experiences increasing growth in revenue as well as in number of member hotels in Denmark and the growth seem to continue in 2013 and 2014. 2012 was a year with high growth rates both in terms of revenue and within the loyalty program, Best Western Rewards®, with an increase of 20%. “The growth rates are expected to continue in 2013 and 2014” states Peter Laigaard Jensen.   

ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand made up of more than 4,000* BEST WESTERN®, BEST WESTERN PLUS® and BEST WESTERN PREMIER® hotels in more than 100* countries and territories worldwide. Now celebrating 66 years of hospitality, Best Western welcomes hundreds of thousands of guests nightly. Best Western provides its hoteliers with global operational, sales, marketing and promotional support, and online and mobile booking capabilities. More than 14 million travelers are members of the brand's award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand's partnerships with AAA/CAA, racecar driver Michael Waltrip, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western in 2011 was named AAA's and CAA's Hotel Partner of the Year and bestwestern.com was named the 2011 Compuware Best of the Web Gold award winner. For more information or to make a reservation, please visit www.bestwestern.com or www.bestwestern.dk

* The figures are indicative and may vary.
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Press contact Danmark:
Best Western International Danmark
Anne Hedeman Madsen, Communication, Denmark
Trommesalen 5, 5mf, 1614 København V
Telephone: 3539 3313
E-Mail: thao.quan@bestwestern.com


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