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Aqua Hotels & Resorts Restructures and Changes Name

Its 24 Property Group Divided Into Three Distinct Brands Under Aqua Hospitality




Honolulu, Hawaii - January 16, 2013 - Hawaii's leading hotel management company has changed its name to Aqua Hospitality (www.aquahospitality.com) and announced the restructuring of its 24-property group into three distinctive brands. In a little over a decade Aqua Hospitality, formerly known as Aqua Hotels and Resorts, has developed a highly successful and diverse collection of hotels and resorts that span all six major Hawaiian Islands. Aqua has combined its innovative, service-oriented hotel operations with deep analytical capabilities, a tech-savvy marketing approach and worldwide sales effort to become Hawaii's top choice for travelers from across the globe.

"Hawaii is a melting pot and Aqua's comprehensive global outreach has made our hotels and resorts as diverse as Hawaii itself," said Aqua Hospitality's President and CEO Ben Rafter. "That diversity has led Aqua to create three distinct brands that reflect the unique characteristics of our major market segments -luxury seekers of customized experiences, value and adventure-oriented guests and budget-conscious travelers."

Aqua has been a leader in redefining how potential visitors view Hawaii, working closely with Hawaii tourism authorities to invigorate the image of the islands. Rafter cited a few examples, "We are the only hotel company on all six tourism islands. We have the best nightclub and pool bar in Hawaii. We play host to three of the top-rated restaurants in the islands. Throughout 2013 we are launching offerings that are extremely attractive to the non-honeymooning under 40 demographic. We're currently breathing new life into the historic UNESCO World Heritage site Volcano House. Add the fact we've hired 1500 people during the recession and it becomes clear why people consider Aqua one of the most exciting hotel companies in the country."

Aqua's successful strategy of marketing its wide range of accommodations to travelers from all over the world has resulted in dramatically increased business from strong economies like China and Australia. The improving United States and Canadian economies are also pushing Aqua's occupancy and revenue numbers to new company highs. The hotel group is driving these numbers even higher with an aggressive renovation program with over $55 million dollars in projects completed recently or slated for this year.

The increased demand from travelers has combined with a varied demographic profile across Aqua's diversified hotels to create the opportunity for the three new brands and operating divisions under the Aqua Hospitality umbrella:

MONOGRAM HOTEL COLLECTION represents an elite group of stand-alone and independent hotels and resorts providing a highly personalized luxury experience. Each hotel has a distinct name and identity and is unique in personality, environment and design. All the properties offer a boutique experience and promise to be the highlight of any getaway.

AQUA HOTELS AND RESORTS® offers stylish, mid-priced hotels that present excellent value and lifestyle services rooted in Hawaii's rich cultural traditions. Savvy travelers will appreciate the convenient added services that make an Aqua Hotels and Resorts stay fun, convenient and positively practical.

LITE HOTELS is a group of eclectic, economy hotels that appeal to budget-minded travelers. These guests are seeking the most bang for their buck and appreciate the fundamentals - service, convenience and cleanliness.

The creation of the three new operating divisions also positions the company to deploy its highly successful methodologies across a wider portfolio of properties including opportunities on the U. S. mainland.

About Aqua Hospitality®

Aqua Hospitality is a Hawaii-based management company founded in 2001. The company provides full-service management including sales, marketing, Internet distribution, individualized branding, reservations, as well as revenue management to maximize profitability. Currently representing 24 contemporary properties on Oahu, Maui, Kauai, Molokai, Lanai and Hawaii Island, Aqua offers lifestyle full-service resorts, stylish boutique hotels, comfortable budget properties and a historic hotel within a UNESCO World Heritage Site. For more information on the company, individual hotels, and its three brands of hotels - Monogram Hotel Collection, Aqua Hotels and Resorts and Lite Hotels - visit www.aquahospitality.com or call 1-808-943-9291.    

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Corporate Media Contact:
Lori Kennedy or Shae Geary
JLK Marketing + Communications
760-941-4121
LoriK@jlkmarcomm.com
ShaeG@jlkmarcomm.com

Hawaii Media Contact:
Sandi Yara
SANDI YARA COMMUNICATIONS
808-221-2759
mail@sandiyaracommunications.com



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Also See: Hawaii's Kauai Beach Resort Appoints Tracy Ford as Resort Manager and Makes Several Key Appointments; The 350-room Resort is Managed by Aqua Hotels & Resorts / November 2012

Aqua Hotels & Resorts Opens the New 110-room Aqua Skyline at Island Colony; Completing a $6 Million Renovation and Upgrade to the Hotel within the 740-room Property in Waikiki, Hawaii's Tallest Building / November 2012

Aqua Hotels & Resorts Names Matthew Pickett, Hilmy Dole and Greg Peros to Key Hotel Positions on Oahu, Kauai and Maui / October 2012

Aqua Hotels & Resorts Names Kathy Gunderson as Area Hotel Manager and Renette Carpio as Senior Owner Relations Manager / September 2012

Aqua Hotels & Resorts Names David Sosner as General Manager of the 350-room Kaua'i Beach Resort in Hawaii / August 2012

Aqua Hotels & Resorts Completes $2.5 Million Renovation of the 51-room Aqua Lotus Honolulu in Hawaii / August 2012

Aqua Hotels & Resorts to Begin $10.7 Million Renovation of the 221-room Park Shore Waikiki on Oahu, Hawaii / July 2012

Aqua Hotels & Resorts Makes Key Appointments within their Operations Group / May 2012

Aqua Hotels & Resorts Makes Several Sales & Marketing Appointments to Support the Company's Growth / May 2012

Aqua Hotels & Resorts Makes Management Promotions within their Operations Group Including Three New General Managers / April 2012

Elleair Hawaii Chooses Aqua Hotels & Resorts to Manage the 147-room Maui Beach Hotel on Maui, Hawaii / March 2012

Aqua Hotels & Resorts Appoints Stephen Keller as Corporate Controller / January 2012

Aqua Hotels & Resorts Appoints Heidi Kaohuhokulei Kalepa as Corporate Director of Human Resources / December 2011

Aqua Hotels & Resorts Names Two Management Team Members at the 359-room Pagoda Hotel in Honolulu, Hawaii; Appoints Brian "Kovy" Kovaloff as Pagoda Hotel Manager and Karen Yonemoto as Sales Manager for the Pagoda and White Sands Hotels / December 2011

Aqua Hotels & Resorts Chosen to Manage the 51-room Lotus at Diamond Head in Hawaii to be Renovated and Renamed Aqua Lotus Honolulu / July 2011

Unity House Seeking Bankruptcy Court Approval to Sell 51-room Lotus at Diamond Head Hotel in Honolulu, Hawaii to Interested Investor / May 2011

Lotus at Diamond Head Hotel in Honolulu Assigned Receiver Amid Money Woes / April 2011

Aqua Hotels & Resorts Appoints June Nozoe as Director of Sales & Marketing for Asia and Janice Ishihara as Director of Sales for the 350-room Kaua'i Beach Resort / February 2011

Hawaii's Pagoda Hotel Joins Aqua Hotels and Resorts: Kai Management Services Will Serve as Operator / December 2010

Aqua Hotels & Resorts Selected to Manage the 312-room Queen Kapiolani Hotel in Waikiki /December, 2010

Aqua Hotels & Resorts Appoints Jernell Mendonca, General Manager and Luana Kekaula-Castillo, Sales Manager for Maile Sky Court, Waikiki / May 2010

Aqua Hotels & Resorts to Manage the Unique and Historic Hotel Lanai Located in Lana'i City, Hawaii / April 2010

Markus Schale and Terry Dowsett Appointed to General Manager Posts with Aqua Hotels & Resorts / March 2010

The 51-room Lotus at Diamond Head, Formerly Known as the W Honolulu-Diamond Head, Sold at Auction to Unity House, a Nonprofit Labor Welfare Organization, for $8.5 million / August 2009
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