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HSMAI's 56th Annual Adrian Awards Event Honors Top Individuals
and Companies for Achievements in Hospitality Advertising,
Public Relations, and Digital Marketing


McLean, Va. (January 29, 2013) – More than 900 industry and agency professionals poured into the New York Marriott Marquis Monday evening in celebration of the Hospitality Sales & Marketing Association International’s (HSMAI) 56th annual Adrian Awards. The evening’s focus was to honor those who have created exceptional advertising, digital marketing and public relations campaigns in the hospitality, travel and tourism industries.

"HSMAI was astounded by the amount of talent we found through submissions for the Adrian Awards,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “The amount of creativity and dedication in each campaign is unmatched, and each honoree should be immensely proud of their work.”
 
HSMAI received slightly more than 1,200 submissions attained on a worldwide scale for the 2012 Adrian Awards. Among them, Platinum winners were selected from the entries seen as the most superlative Gold winners, and the highest show merit, Best of Show, were chosen from the Platinum winners and went to the following recipients in the advertising, digital marketing and public relations categories:
 
Advertising “Best of Show” – Museum of Fine Arts St. Petersburg and its agency Paradise Communications, Digital & Entertainment for their “Bulletins” campaign
 
Advertising “Best of Show” – Hilton Worldwide and its agency Publicis Kaplan Thaler for the HHonors campaign
 
Digital Marketing “Best of Show” – Expedia Media Solutions for its Facebook FriendTrips campaign
 
Public Relations “Best of Show” – Denihan Hospitality Group / Affinia Hotels and its agency Quinn & Co. Public Relations for its “Affinia Hotels Tender Loving Comfort®” campaign

Advertising Platinum Winners:  
Company:                                Agency:
Courtyard by Marriott          mcgarrybowen
Hilton Worldwide         Publicis Kaplan Thaler
Montana Office of Tourism         MercuryCSC
Museum of Fine Arts. St. Petersburg         Paradise Communications, Digital & Entertainment
Newfoundland and Labrador Tourism      Target
The Ritz-Carlton Hotel Company, L.L.C.   Team One
Travel Alberta          Karo 

Digital Marketing Platinum Winners:  
Company:                                            Agency:
Denihan Hospitality Group / Affinia Hotels                 Quinn & Co. Public Relations
Best Western International                    Ideas Collide, Initiative, Gotham, Allison + Partners
Expedia Media Solutions
IHG (InterContinental Hotels Group)      Vert Mobile
Mohegan Sun People Ideas & Culture
Newfoundland and Labrador Tourism     Target
Renaissance   Anomaly
The Ritz-Carlton Resorts of Naples  Pandemic Labs
Tourism Vancouver smashLAB
VISIT ORLANDO

Public Relations Platinum Winners:

 

Company:                                                       Agency:
Denihan Hospitality Group / Affinia Hotels                 Quinn & Co. Public Relations
American Queen Steamboat Company     Lou Hammond & Associates
The Beaches of Fort Myers & Sanibel       MMGY Global PR
Best Western International Allison + Partners
Downsize Fitness Zapwater Communications
EL AL Israel Airlines   Quinn & Co. Public Relations
Hawai'i Visitors & Convention Bureau      McNeil Wilson Communications
Hilton Hotels & Resorts
Kelly Liken WAGSTAFF WORLDWIDE
New York State's Division of Tourism, I Love New York M. Silver Associates
Omni Bedford Springs Resort & Spa         Hawkins International Public Relations
Red Roof Inn  Hill + Knowlton Strategies
Royal Caribbean International Weber Shandwick
Simon Pearce Redpoint Marketing PR, Inc.

“This is awesome,” exclaimed members of the Affinia Hotels team. “This award feels like the Oscar of travel – it’s so rewarding to be acknowledged by our peers for our hard work.”
 
Additionally, HSMAI awarded 57 advertising, 81 digital marketing and 128 public relations Gold Awards - the most Gold Awards HSMAI has presented to date. Gold winners were recognized throughout the evening and displayed at the Adrian Awards Gala Dinner & Reception, co-sponsored by HSMAI and Expedia Media Solutions. Winning work is now on display in the HSMAI Adrian Awards Winners’ Gallery, with full access to all work for HSMAI members.
 
HSMAI’s Top 25 Most Extraordinary Minds in Sales and Marketing were also honored during a private ceremony co-sponsored by Expedia Media Solutions and during the Adrian Awards Gala.
 
As part of the Adrian Awards, two individuals were presented with Lifetime Achievement awards: the Albert E. Koehl Award for advertising and marketing and the Winthrop W. Grice Award for public relations excellence. This year, Roger Dow, president and CEO of the U.S. Travel Association, was chosen as the Koehl winner because of his extensive and lasting contributions to increase travel to and within the United States. Howard Feiertag, faculty member at Virginia Polytechnic Institute and State University in Blacksburg, Va., was chosen as the Grice winner due to his outstanding dedication to his work and to the education of future hospitality professionals throughout the past 30 years.
 
“This means a great deal to receive this in the company of such phenomenal people in the best industry in the world,” Dow said as he accepted his award Monday evening.
 
“We are all here to make a difference through HSMAI,” Feiertag expressed. “We all strive to make a difference and to make each other succeed. That is my legacy.”
 
Also, IHG (InterContinental Hotels Group) took home the American Express Loyalty Award, Best Western International received the TravelClick eMarketer of the Year award, Homewood Suites by Hilton was given Oyster.com’s The World is Your Oyster Award, and the third annual Leader in Sustainable Tourism award presented by HSMAI and National Geographic Traveler went to PUNTACANA Resort and Club, Dominican Republic. 
 
Founded in 1957, the Adrian Awards embraces every segment of the industry, including hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and more. Winners are selected from a field of more than 1,200 entries by senior industry and media experts. For more information, visit www.adrianawards.com.

About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.
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Contact:

Lindsay Stout
Edelman
214-443-7586
Lindsay.Stout@edelman.com

Natalie Wilson
Edelman
214-443-7588
Natalie.Wilson@Edelman.com  



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Also See: HSMAI's 55th Annual Adrian Awards Event Honors Top Individuals and Companies for Achievements in Hospitality Advertising, Public Relations, and Digital Marketing / February 2012

HSMAI Extends New MEET Format to All 2012 Events; Janine Driver, of Body Language Institute, to Keynote Series / February 2012

HSMAI Names 2012 Americas Executive Committee and Board of Directors; The Peabody Orlando’s Barb Bowden Named as Board Chair / February 2012

Eric Danziger and Mary Gendron to Receive HSMAI Lifetime Achievement Awards at HSMAI's Upcoming Adrian Awards Gala / January 2012

HSMAI Names the Top 25 Minds in Hospitality Sales and Marketing for 2011; Winners to be Honored at Reception and Adrian Awards Gala February 27, 2012 / January 2012

HSMAI Names the 29 Advertising Division Gold Award Winners, the 74 Public Relations Division Gold Award Winners and the 50 Digital Marketing Division Gold Award Winners for the Year 2011 / December 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Reception and Adrian Awards Gala January 31 / January 2011

HSMAI Names the Top 25 Minds in Hospitality and Travel Sales and Marketing; Winners to be Honored at Adrian Awards Gala / January 2010

HSMAI Names the 37 Advertising Division Award Winners, the 53 Public Relations Division Award Winners and the 33 Web Marketing Division Award Winners for the Year 2009 / December 2009

HSMAI's 52nd Adrian Awards Honors Top Companies and Individuals in Hospitality Advertising, Public Relastions and Web Marketing / January 2009

HSMAI's Adrian Awards, Known as the “Oscars” of Travel and Hospitality Marketing, Presented at Gala In New York City / February 2008
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