News for the Hospitality Executive |
[Hallandale Beach, FL— February
20, 2013]
— Want to connect better with hotel guests and develop lasting
relationships? Need to improve how you market to travelers' mobile
devices?
Then visit ZDirect March 6 to 10 at ITB Berlin. The hospitality
provider of
electronic customer-relationship management services will be present in
Hall
25, Stand 150 at the Messe Berlin Exhibition Grounds to showcase its
online and
mobile tools for improving two-way, electronic communications that
builds
customer loyalty and increases onsite spending.
"When it comes to guest communications, ZDirect quite literally speaks your language," said Caren de’Ath, ZDirect vice president of sales. "Using our multilingual ZMail® electronic communication platform, we deliver targeted email campaigns in a variety of dialects to every mobile device in the appropriate screen-size and format. From initial contact, to booking and beyond, ZDirect’s always-accessible and dynamic two-way electonic communication tools work to build brand loyalty and trust which leads to new revenue streams and measurable results. Hotel marketers attending ITB Berlin will leave the ZDirect stand with a better understanding of how to communicate effectively with global travelers." Because ZDirect has developed interfaces to all major PMS and CRS systems for its ZMail platform, hotels can centralize their entire electronic marketing initiatives and equip staff with the tools they need to track guest behavior and preferences across multiple platforms. ZDirect's patented Dynamic Content Engine uses that data to create individualized confirmations, pre-arrival emails, customer satisfaction surveys and more to up-sell a hotel's profitable amenities. The result is a highly personalized, on-going dialog and increased levels of interaction resulting in maximum profits. "Communication goes both ways; that's why ZDirect is continually fortifying its mobile suite of tools to be easily responsive to guests," de'Ath said. "From our Mobile Passport and SMS Messaging to our recently launched Apple Passbook and new Responsive Email Design capabilities, ZDirect also is speaking the language of today's mobile-dependent travelers." ZDirect's mobile suite is a complement to its ZMail® electronic communication platform. Mobile tools to be presented at ITB Berlin include:
ZDirect's
eMarketing services are being used today by more than 2,000 hotels
spanning six
continents. The company's
electronic communications tools enable hoteliers to:
About ITB Berlin and the ITB Berlin Convention ITB Berlin 2013 will be taking
place from Wednesday, 6 to
Sunday, 10 March, and from Wednesday to Friday will be open to trade
visitors
only. Parallel with the trade show, the ITB Berlin Convention, the
largest
travel industry event of its kind in the world, will be held from
Wednesday, 6
to Friday, 8 March 2013. More details are available at www.itb-convention.com.
Azerbaijan is the Convention & Culture Partner of ITB Berlin 2013.
Basic
Sponsors of the convention are the World Tourism Forum Lucerne and
Studiosus.
ITB Berlin is the world’s leading travel trade show. In 2012 a total of
10,644
exhibitors from 187 countries displayed their products and services to
172,000
visitors, who included 113,006 trade visitors.
About ZDirect, Inc: Based
in Hallandale Beach, Florida, ZDirect, an Enterprise Email Service
Provider
(ESP) for the Hospitality Industry, is a leading
provider of electronic customer relationship management solutions for
the
hospitality industry. The maintenance of a single guest profile
is
essential for an effective eCRM strategy. With the Dynamic Content
Engine and
PMS integration, ZMail® automatically sends intelligent and
personalized confirmations, pre-arrival emails and post-departure
emails with
guest satisfaction surveys via email, mobile communication, SMS, social
networks and more. Learn about the real people behind every
reservation. Let
ZDirect help you convert your prospects to customers and your customers
to
loyal customers. Real People. Real
Profiles. Real Results.
|
For more information, please contact Barb Worcester PRpro Tel: (440) 930-5770 [email protected] Caren de'Ath ZDirect Inc. (954) 376-3409 [email protected] |