News for the Hospitality Executive |
[Singapore — February 27, 2013] —ZDirect
is expanding its global operations with the opening
of a new office in Singapore. The world leader in hospitality eCRM and
eMarketing has hired industry veteran Martin Chua as director of sales
to lead
its business development effort in the Asia Pacific region. Today more
than
2,000 hotels spanning six continents are successfully communicating
with their
guests and prospects via ZDirect.
"ZDirect's
technology is a cut above the rest in the Asia Pacific hotel market,"
Chua
said. "While eMarketing and data mining services exist here, they do
not
come close to the breadth of service that is offered by ZDirect and its
ZMail® electronic communication platform.
ZDirect collects guest data through interfaces to all major PMS and CRS
systems, extracts profile and behavioral information, analyzes it, and
then identifies
the right customers for each promotional offer. It is this centralized
and
personalized approach to eMarketing and eCRM that is lacking today in
APAC, and
I am eager to introduce ZDirect and its dynamic content engine to my
expansive
sales network."
For more information on ZDirect for the APAC
region, contact Martin Chua at +65 96172280
or via email at [email protected].
For general information on ZDirect
global, contact Caren de'Ath at [email protected]
or visit www.zdirect.com.Chua comes to ZDirect with extensive business development experience in hotel brand and technology sales. Previously, he served as vice president of business development (Asia) for iBAHN Singapore Private Limited. He held similar roles with interTouch Pte Limited as sales director - South East Asia and Fastbooking Asia Pte Limited as vice president, business development. Before moving into the hotel technology sales realm, Chua was instrumental in the business development efforts for several Asia hotel chains, including: regional director of sales and marketing for Carlton Hotels; regional director of sales - Singapore for Century International Hotels; and, regional director of sales for Sol Melia Asia Pacific. He also held sales positions with Albert Court Hotel and Concorde Hotel Singapore/Concorde Hotels. He is a graduate of Marketing Institute of Singapore and is fluent in English and Mandarin, Bahasa Malay/Indonesia, and speaks the Teochew, Hokkien and Cantonese dialects. “Finding someone of Martin's caliber who can work in the technology world and the hotel operational world with equal ease is rare,” said Hayes Thomas, ZDirect CEO. “Martin's experience in both areas will help ZDirect become the dominant player in Asia Pacific, as it is in the rest of the world. He is a 20-year hospitality veteran with an impeccable reputation, an extensive customer network, and he really understands the intricacies of how technology is trending and business is conducted. Martin is a definite asset to our global growth initiative and we are delighted to add him to our team." Immediately Chua said he will be out in the market sharing with hotel operators the need to optimize the opportunities that ZDirect can provide to them. "It's going to be an educational process," Chua said. "Through consultative selling and demonstrating how ZDirect can add value to existing practices, I am confident that we will achieve significant growth at a fast pace." Features and benefits of the ZDirect platform include:
About ZDirect, Inc: Based
in Hallandale Beach, Florida, ZDirect, an Enterprise Email Service
Provider
(ESP) for the Hospitality Industry, is a leading
provider of electronic customer relationship management solutions for
the
hospitality industry. The maintenance of a single guest profile
is
essential for an effective eCRM strategy. With the Dynamic Content
Engine and
PMS integration, ZMail® automatically sends intelligent and
personalized confirmations, pre-arrival emails and post-departure
emails with
guest satisfaction surveys via email, mobile communication, SMS, social
networks and more. Learn about the real people behind every
reservation. Let
ZDirect help you convert your prospects to customers and your customers
to
loyal customers. Real People. Real
Profiles. Real Results.
|
For more information, please contact Barb Worcester PRpro Tel: (440) 930-5770 [email protected] Caren de'Ath ZDirect Inc. (954) 376-3409 [email protected] |