News for the Hospitality Executive
How Important is Mobile?
February 2013 - Nucleus, the UK brand and digital consultancy, reported its 4th wave of research into the growth of mobile website browsing in the travel industry.
Key findings of the Nucleus Mobile Web Browsing Survey – January 2013 are:
He added “The other stand-out finding was the growing dominance of iOS devices for mobile browsing, particularly the iPad which now accounts for 61.9% of all website browsing. Some say that the iPad is closer to a PC than a smartphone, but iPad is responsible for a huge change in user behaviour. This means that all websites now need to offer finger-friendly responsive design.”
“We remain puzzled by Android’s continued lack of mobile penetration, given the number of devices shipped, but for now have to put this anomaly down to inferior web browsers and therefore compromised browsing experiences.”
To download a free copy of the latest survey, please click here: Nucleus Mobile Web Browsing Survey – Wave 4
Nucleus’ 4th six-monthly survey of mobile web browsing analysed traffic in the month of January 2013 to 10 travel websites, from mass market to high-end luxury, including both UK and international brands with global audiences.
Total unique visitor sample for the 10 websites was 1.7m unique visitors.
Android market share includes specific Android devices plus ‘unspecified devices’ which may inflate the statement of Android OS share.
Nucleus is the world’s only brand, digital and intellectual property consultancy. Founded in 1979, this independent consultancy specialises in the luxury, travel and financial services sectors.
Nucleus was the first brand consultant to create an integrated brand and digital consultancy in 1995 and remains committed to bringing brand experiences to life across all media and all customer touchpoints. Nucleus is also recognized for practising what it preaches by backing its own ventures, including Luxury Explorer ‘The World Atlas of Luxury Travel’ and sQuid, a next generation small payments and loyalty system.
Please visit us at : http://www.nucleus.co.uk/