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IHOP® Renews Merchant Link Contract Through 2017

SILVER SPRING, MD (February 4, 2013) – Merchant Link, a leading provider of payment gateway and data security solutions, is pleased to announce that it has renewed its contract through 2017 with IHOP®, America's favorite breakfast place.
Since 2002, IHOP has relied on Merchant Link to route payment transactions from the point-of-sale (POS) to the processor. In 2006, IHOP was one of the first major brands to implement Merchant Link’s TransactionVault™ cloud-based tokenization solution to protect customer credit card data stored in their environment. TransactionVault removes sensitive cardholder data from the POS and stores it in a secure, hosted "vault" – increasing security while reducing PCI scope. Today, Merchant Link supports more than 1,100 IHOP locations nationwide.
“We selected Merchant Link after conducting an exhaustive search and evaluation process that ultimately revealed we had the most reliable, flexible, secure and scalable solution on the market today,” said Randy Bogart, Executive Director of Information Technology of IHOP. “The company’s comprehensive support services for our franchisees and their tight integration with MICROS POS systems further set them apart.”
"We are pleased to continue our longstanding relationship with IHOP to keep their customers’ payment data safe, and we are proud of our ability to support national restaurant brands,” said Laura Kirby-Meck, EVP of Sales & Marketing at Merchant Link. “We will continue to provide IHOP the services it has come to depend on and we look forward to meeting its requirements for years to come."
IHOP’s future plans include the addition of another layer of security by implementing Merchant Link’s point-to-point encryption technology.
About IHOP
For 54 years, IHOP has been the leader and expert in all things breakfast and the #1 leader in family dining. The chain is without competition in its menu offering, serving 65 different signature, made-from-scratch breakfast options as well as a range of healthy, under-600 calorie meals. Beyond offering “everything you love about breakfast,” IHOP also has a wide selection of popular lunch and dinner items as well. IHOP offers its guests an affordable, everyday dining experience with warm and friendly service. As of June 30, 2012, there were 1,557 IHOPs in 50 states and the District of Columbia, as well as in Canada, Guatemala, Mexico, Puerto Rico, the United Arab Emirates, and the U.S. Virgin Islands. Under the licensed name IHOP at HOME® consumers can also enjoy a line of premium breakfast products available at leading retailers. IHOP restaurants are franchised and operated by Glendale, Calif.-based International House of Pancakes, LLC and its affiliates. International House of Pancakes, LLC is a wholly-owned subsidiary of DineEquity, Inc. (DIN). For more information, please visit and on Facebook, and follow us on Twitter.
About Merchant Link
Merchant Link is a leading provider of cloud-based payment gateway and data security solutions, removing the risk and hassle from payments for more than 150,000 restaurants, retailers and hotels. Founded in 1993 and headquartered in Silver Spring, Md., Merchant Link currently enables more than 3 billion transactions annually for some of the world's best-known merchants, providing connectivity to the major U.S. payment card processors. TransactionVault™, our tokenization solution, and TransactionShield ®, our point-to-point encryption solution, mitigate the risk of a data compromise while lowering the cost and effort of PCI compliance. For more information, please visit, read our blog and follow us on Twitter.

Beth Farris
Marketing Manager
Merchant Link

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Also See: ID TECH Integrates with Merchant Link's Gateway, Tokenization and Point-to-Point Encryption (P2PE) Solutions; Partnership adds more devices to Merchant Link's growing portfolio of P2PE integrations / December 2012

Merchant Link Signs with Phoenix Managed Networks for a Merchant Level PCI Firewall Service and Breach Insurance / November 2012

Free Educational Webinar: Point-to-Point Encryption: Best Practices & PCI Compliance Update / September 2012

Merchant Link Names Ben Jared Director of Business Development, Retail / August 2012

Merchant Link Names Patricia Sappington Director of Channel Development; Seasoned Payments Professional to Enhance Relationships with Growing Base of VAR Partners / July 2012

Merchant Link Names Geoffrey Krieg Vice President of Product Management; Former Director of Service Delivery Turns Attention to Expanding Security Features and Payment Methods / May 2012

AmericInn Designates Merchant Link Solution as Brand Standard for Payment and Data Security / April 2012

Merchant Link and XPIENT Solutions Partner to Offer Advanced Payment Security Services to Restaurant Operators; Combined gateway, tokenization and point-to-point encryption solution to be integrated into another major point-of-sale system / April 2012

Merchant Link to Launch eCommerce Solution; Options to include hosted payment page and encryption / April 2012

Merchant Link and Transaction Resources Team Up to Streamline and Secure Payments for Ski Resorts; New Partnership Allows Ski Resorts to Manage All Payment Transactions from Any Point-of-Sale Across the Resort / February 2012

Equinox Payments, Voltage Security and Merchant Link Partner to Bring Cutting-Edge Point-to-Point Payment Encryption Solution to Secure Payment Data; Columbia Sportswear Company leads the innovation and serves as pilot implementation partner across nationwide retail network / January 2012

Merchant Link Named Best Channel Vendor by Business Solutions Magazine / January 2012

Joie de Vivre Turns to Merchant Link Tokenization Solution to Protect Credit Card Data of Guests / October 2011

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