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Jay Sigona Promoted to Vice President, Brand Operations for All
Choice Hotels Economy, Midscale and Extended Stay Brands


SILVER SPRING, Md., Feb. 7, 2013 -- Choice Hotels International, Inc. (NYSE: CHH) today announced that Jay Sigona has been promoted to vice president, brand operations for all Choice Hotels economy, midscale and extended stay brands. Previously, Sigona served as senior director, brand programs which include Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn.

In his new role, Sigona will be responsible for leading the creation and implementation of brand programs, standards and compliance functions for Choice's economy, midscale and extended stay brands along with overseeing the interior design and architecture function for these brands, to ensure they are aligned with corporate and brand strategies.

"Under Jay's leadership, his team has been a strong force behind the development and implementation of many industry-leading brand programs, driving significant guest satisfaction increases in many of our brands, most notably in the Comfort brand family," said Alexandra Jaritz, senior vice president, brand strategy and marketing for Choice Hotels. "Jay is exceptionally skilled at creatively implementing solutions that are delivering results for guests, franchisees and the company as a whole."

Sigona has served in a number of roles over his nearly 20 years with Choice Hotels in the areas of Quality Assurance, Franchise Services, Brand Management and Brand Programs.

About Choice Hotels
Choice Hotels International, Inc. franchises approximately 6,200 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of September 30, 2012, 360 hotels, representing 29,000 rooms, were under construction, awaiting conversion or approved for development in the United States. Additionally, 75 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection membership program, serve guests worldwide. Additional corporate information may be found on the Choice Hotels International, Inc. website, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Hotel Collection are proprietary trademarks and service marks of Choice Hotels International.

© 2013 Choice Hotels International, Inc. All rights reserved.

Contact:

Robin Pence
+1-301-592-5186
[email protected]

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Also See: John Bonds Promoted to Senior Vice President, Strategy and Services for Choice Hotels International / February 2013

Choice Hotels International Promotes Mike Shemer to Vice President, Business Planning / February 2013

Choice Hotels International Enters Strategic Relationship with UK Operator Akkeron Hotels Group Limited; Initially Converting Nine Properties Totaling 611 Rooms to Choice Hotels Brands / January 2013

Choice Hotels International to Add 46 Hotels through Agreement with Colony Capital and Aimbridge Hospitality; The Former Jameson Inns will be Franchised under the Quality Inn, Comfort Inn and Econo Lodge Brands / January 2013

Cambria Suites Enters New York with Construction Beginning on Three New Hotels in Times Square, Chelsea and White Plains; Choice Hotels International, Concord Hospitality, We Care Trading Co. and Meyer Jabara Hotels Celebrate Ground Breaking for Properties Slated to Open 2013-2014 / December 2012

Cambria Suites Brand to Expand to New Markets; Enters Development Agreements for Hotels in West Orange, New Jersey; West Palm Beach, Florida; and Williamsport, Pennsylvania / October 2012

Choice Hotels International Names C.A. Anderson as Vice President of Development for Cambria Suites / August 2012

Choice Hotels International Opens 88 New Hotels in Q2 2012 / August 2012

Choice Hotels International Names Louise Slark as Vice President, Compensation and Benefits / June 2012

Choice Hotels International Recognizes its Top Franchise Hotels & Owners at 2012 Convention; Woman of the Year Awarded to Kitty Friere, Top Hotels Awarded Hotel of the Year, Premier Alliance and Developer of the Year Recognitions / May 2012

Choice Hotels International Opens 46 New Hotels in Q1 2012; A 14% Increase over Q1 2011 / May 2012

Choice Hotels Promotes Stephanie Lykins to Vice President, Talent Development / April 2012

Choice Hotels International Appoints Alexandra Jaritz and Michael Murphy as Company Officers / March 2012

Robin Pence Appointed as Vice President of Public Relations for Choice Hotels International / March 2012

Choice Hotels Opens 5,000th Domestic Franchised Property with the Opening of the Comfort Suites in Katy, Texas / February 2012

Choice Hotels International Appoints Barbara T. Alexander to its Board of Directors / February 2012

Choice Hotels Names Simone Wu as Senior Vice President, General Counsel, and Corporate Secretary / February 2012

Choice Hotels Promotes Sarah Searls to Vice President of Business and Analytic Services / February 2012

Choice Hotels Launches Plan to Redefine and Redesign its Comfort Brand Family / January 2012

Choices Hotels Appoints John Tague to its Board of Directors / January 2012

Membership with Ascend Collection from Choice Up by Nearly 35% over 2010 / December 2011

Ascend Collection from Choice Adds The Wesport Inn in Connecticut and the GreenLinks Golf Villas at Lely Resort in Naples, Florida / November 2011

Ascend Collection from Choice Adds Three New Properties in October 2011 in California, Michigan and Pennsylvania / October 2011

The 431-room Xona Resort Suites in North Scottsdale, Arizona Becomes Zona Hotel & Suites Scottsdale as Part of Multi-Million Dollar Renovation and Reflagging; With Membership in Choice Hotel's Ascend Collection, the Property is Owned by Sunstone US Hotel and Operated by O'Neill Hotels & Resorts / October 2011

Ascend Collection from Choice Hotels Debuts in Washington, D.C. Market with the 261-suite Virginian Suites Arlington Owned by Virginian Associates, LLC and Operated by Modus Hotels, LLC / September 2011

Choice Hotels International and Foulger-Pratt Companies Break Ground for New Choice Hotels Corporate Headquarters in Rockville, Maryland / August 2011

Choice Hotels International Opens 28 New Hotels in July 2011 / August 2011

Ascend Collection from Choice Hotels Debuts in Arizona with the 431-room Xona Resort Suites in North Scottsdale Owned by Sunstone US Hotel and Operated by O'Neill Hotels & Resorts / July 2011

Choice Hotels Executes Lease for New Corporate Headquarters in Rockville, Maryland / July 2011

Choice Hotels International Opens 27 New Hotels in June 2011 / July 2011

Ascend Collection from Choice Hotels Debuts in New Hampshire with the 40-room Lane Hotel in Keene Operated by Colwen Management / June 2011

99-key Ben Lomond Suites Historic Hotel in Ogden, Utah, Joins Ascend Collection from Choice Hotels / March 2011

New Owner of XONA Resort Suites in Scottsdale, Arizona, Sunstone Realty Advisors, Chooses Tower Rock Hotels and Resorts to Manage Property / February 2011

Ascend Collection by Choice Hotels Continues Growth with Addition of Eleven Properties in Final Months of 2010 Bringing Total to 70 Open or Under Development / February 2011

Three Canadian Properties Join Choice Hotels Ascend Collection; The Château Moncton and Château Saint John, New Brunswick, and Hotel Royal William, Québec / January 2011

Choice Hotels International Opens 33 Hotels in November in 14 States and Seven Countries Adding More than 2,500 rooms / December 2010

Choice Hotels International Opens 24 New Hotels in October Adding More than 1,600 rooms / November 2010

Choice Hotels Offers Significant Incentives for Hotel Owners Interested in Converting an Existing Hotel to the Quality, Clarion or Econo Lodge Brand; Incentives Include Discounted Application Fees, No Royalty Fees and Cash Back Upon Opening / August 2010

To Stimulate Brand Growth Econo Lodge Offering Up to $25,000 in Incentives for Conversion Properties / Aug 2003

Choice Offers Development Incentive for Conversions to Quality Brand; Up to $85,000 in Savings for Conversion Properties / Aug 2002
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