Hotel Online
News for the Hospitality Executive






HeBS Digital to Present on the Three Screens at EyeforTravel's
Social Media & Mobile Strategies for Travel 2013



New York, NY – February 13, 2013HeBS Digital, the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm, today announces President & CEO Max Starkov will present during EyeforTravel’s Social Media & Mobile Strategies for Travel 2013 conference, to be held March 18-19 in San Francisco, CA. Starkov will present during the panel “Deep-Dive into The Very Latest Mobile Trends, Technologies and Traveler Behaviors.”
 
The three screens in hospitality (desktop, mobile and tablet) will be a popular topic at the conference this year. Today’s traveler is a multi-device, multi-channel consumer and hoteliers and travel companies must be present on all three screens to accommodate the unique usability and content requirements in each of these three distinct device categories.

“We are excited to have Max join this year’s conference agenda because of the high level of expertise he is bringing to the panel” said Rosie Akenhead, EyeforTravel’s Director of Events and Industry Analysis. “I am looking forward to Max sharing the latest trends and best practices regarding Responsive Web Design and the ‘Three Screens,’ as these are currently hot topics on which hoteliers and travel marketers need concrete advice on how to handle.”
 
Starkov, along with Adam Goldstein, Co-Founder of Hipmunk; Brian Nowak, VP, Nomura Securities International; and Travis Katz, Founder & CEO of Gogobot, will discuss these exciting topics:
  • Mobile trends, emerging technologies and the latest consumer behaviors
  • What really influences customer responsiveness to mobile communications, media and advertising vs. traditional channels
  • Which devices & platforms are most popular amongst target markets and how this will evolve as the battle for mindshare heats up
  • How to differentiate and adapt strategies to maximize uptake, conversions and ROI with mobile vs. tablet users
  • How can mobile products and services be customized to different customer sets, a specific business model and wider commercial strategy?
According to Starkov, President & CEO of HeBS Digital, “2013 will be the year of the three screens in hospitality: desktop, mobile and tablet. Google projects an overall increase in number of search queries by 24% in 2013, but search data differs dramatically across the three device categories. Searches from mobile devices will experience an increase of 68%, while searches from tablets will increase by more than 180%. Desktop searches will experience a decline of 4%. Not investing in your presence across the three screens will severely damage the hotel’s bottom line. In this multi-channel, multi-device world in which we live, hoteliers need to establish and maintain a presence on all three screens to succeed. Hoteliers that attend this conference will leave with a concrete action plan on how to reach travel consumers on the three screens.”
 
NOTE: Exclusive to HeBS Digital clients, partners and HeBS Digital Report subscribers – use discount code HEBS to receive 15% off usual rates to attend EyeforTravel’s Social Media & Mobile in Travel conference in San Francisco! You can access secure registration here: http://events.eyefortravel.com/social-media/registration.php

For a full outline of the conference, including a complete list of speakers, visit the conference’s website.
 
About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm based in New York City (www.HeBSDigital.com).
 
HeBS Digital has pioneered many of the “best practices” in hotel Internet marketing, social and mobile marketing, and direct online channel distribution. The firm has won over 230 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
 
A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs has sought and successfully taken advantage of the hospitality Internet marketing expertise offered at HeBS Digital. Contact HeBS Digital consultants at (212) 752-8186 or [email protected].

.
Editorial Contact:

Mariana Mechoso Safer
HeBS Digital
Phone: 702-463-1857
Email: [email protected]
Web: http://www.hebsdigital.com
Facebook: http://www.facebook.com/hebsdigital
Twitter: https://twitter.com/HeBS_NYC
LinkedIn: http://www.linkedin.com/company/hebs-digital
Google+: https://plus.google.com/107562536911518066194/posts



.
Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here

To Learn More About Your News Being Published on Hotel-Online Inquire Here


Also See: HeBS Digital's New Promotion Helps Hoteliers Maximize their Online Revenues and Get Ready for the Three Screens in 2013 / January 2013

HeBS Digital Remains the Industry Leader with Groundbreaking Advances and Prestigious Awards in 2012 / December 2012

HeBS Digital Recognized for Excellence in Hotel Digital Marketing with Five Adrian Awards / December 2012

HeBS Digital Recognized for Creative Achievement with Five Davey Awards in Website Design, Online Advertising and Social Media Categories / November 2012

HeBS Digital Helps Hotel Clients Get Ready for a Record-Breaking 2013 with Desktop, Mobile and Tablet Website Design Package Promotion / November 2012

Is Hotel SEO Dead? Not by a Long Shot – More Than Half of Your Website’s Revenue Depends on It / Max Starkov and Sue Wiker / October 2012

Case Study: Is TripAdvisor’s 'Show Prices' CPC Program a Viable Direct Online Distribution Channel in Hospitality? / Sue Wiker and Tara Dyer / October 2012

HeBS Digital Wins 2012 Travel Weekly Magellan Awards For Excellence in Website Design and Multichannel Marketing / September 2012

HeBS Digital to Present at EyeforTravel's Travel Distribution Summit North America 2012 / July 2012

HeBS Digital Wins 'Best of Show' Mobile Website for Loews Hotels in the MobileWebAwards / May 2012

HeBS Digital Releases a Next-Generation Solution to Manage the Hotel's Digital Content; HeBS Digital Announces its New CMS Premium (Content Management System) to Manage the Desktop, Mobile and Tablet Website / May 2012

How Can Hoteliers Take Full Advantage of Pinterest? / Erica Garza / May 2012

HeBS Digital to Present at EyeforTravel's Online Marketing Strategies for Travel 2012 / May 2012

HeBS Digital Announces Loews Hotels Website Re-Launch / April 2012

Hotel Website Analytics: Is There Such Thing as Free Lunch? A Comparative Analysis of Adobe SiteCatalyst and Google Analytics / Adam Hammock and Lindsay Denninger / April 2012

Will the Hospitality Industry Tango with Tingo? / Max Starkov / April 2012

HeBS Digital Wins Big with Two 'Best of Industry' Advertising Competition Awards / March 2012

Top Ten Search Engine Marketing Do's and Don'ts in 2012 / Tara Rattigan and Toby Tornay / March 2012

Converging Social & Mobile: Why 2012 is going to be 'The Year of SoLoMo' Part II / Margaret Mastrogiacomo & Ritesh Gupta / March 2012

The New Google Venice Update - Is Your Hotel Website Optimized for Hyper-Local SEO? / Sue Wiker & Eric Rattner / March 2012

Action Plan to Ensure Your Hotel Website is ADA-Compliant / Gabriel Aponte / March 2012

Can TripAdvisor Transform Itself From an Industry Foe to an Industry Friend? / Max Starkov / February 2012

HeBS Digital Launches Landmark Sixth Annual Benchmark Survey on Hotel Digital Marketing Strategies / February 2012

Jason Price of HeBS Digital to Receive 'Top 25' Most Extraordinary Minds in Travel Industry at HSMAI'S Adrian Awards; HeBS Digital Honored a Second Time in Three Years / January 2012

Smart Hotelier's 2012 Top Ten Digital Marketing Resolutions / Max Starkov and Mariana Mechoso Safer / January 2012

Hotelier’s 2011 Top Ten Internet Marketing Resolutions / Max Starkov and Mariana Mechoso Safer / January 2011

The HeBS Perspective: Members-Only, Flash Sales and Group Buying Sites – Are These New Retail Concepts a Good Idea for Hotel Distribution? / Sara O’Brien / December 2010

The HeBS Perspective: Hotel Mobile Apps vs. Hotel Mobile Websites / Max Starkov / December 2010

Focus on ROI Driven Hotel Website Design and Multichannel Marketing Results in Significant Hotel Online Revenues and … Major Awards / November 2010

Hospitality eBusiness Strategies to Speak at EyeforTravel’s Customer Centric Strategies for Travel 2011 in Atlanta / November 2010

Hospitality eBusiness Strategies Continues its Tradition of Excellence in Website Design with Eight W³ Awards / November 2010

Hospitality eBusiness Strategies Wins One Gold and Two Silver Magellan Awards for Web 2.0 and Multichannel Marketing Initiatives / September 2010

Hospitality eBusiness Strategies to Present during Mobile Technology & Travel Keynote Session at EyeforTravel s Travel Distribution Summit / August 2010

Hospitality eBusiness Strategies Wins Best in Class Interactive Media Award for the Silver Legacy Resort Casino Website / July 2010

HeBS to Address Mobile Marketing at HSMAI Conference; Max Starkov of Hospitality eBusiness Strategies to present on mobile marketing at HSMAI s Revenue Management & Internet Marketing Strategy Conference on June 21, 2010 in Orlando, FL. / May 2010

Hospitality eBusiness Strategies (HeBS) to Present at the European Hospitality Technology Educational Conference (EHTEC) / January 2010

Hospitality eBusiness Strategies Unveils its Latest Web 2.0 Application: A Multi-Channel Interactive Scavenger Hunt for the City of Indian Wells / January 2010

Hospitality eBusiness Strategies (HeBS) Wins the Prestigious Best in Class Interactive Media Award / January 2010

Hospitality eBusiness Strategies (HeBS) Dominates Again in HotelMarketing.com s Most Popular Articles of 2009 / January 2010
...

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.