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Hard Rock International Plans to Open the 160-room Hard Rock Hotel
Palm Springs in California

A Fall 2013 Opening is Planned for the Collaboration with
Kittridge Hotel Management Transforming the Former Hotel Zoso


Orlando, Fla. – Feb. 6, 2013 – Hard Rock International – with hotel locations from Bali to Cancun, San Diego to Singapore and Chicago to Macau – announces plans to open Hard Rock Hotel Palm Springs in Fall 2013, bringing the legendary Hard Rock vibe to one of Southern Californiaʼs hottest vacation destinations. Hard Rock International, in collaboration with Kittridge Hotel Management, will transform the former Hotel Zoso into an enviable hotel destination, reflecting the famed Hard Rock brand in a city known for its year-round sunshine, clear skies and endless activities.

“Weʼre thrilled to bring the Hard Rock experience to this world-renowned city and are very pleased with our new relationship with Kittridge Hotels,” said Nelson Parker, head of development in the Americas for Hard Rock Hotels & Casinos. “Hard Rock Hotel Palm Springs will serve as an iconic entertainment and leisure destination and, true to the Hard Rock brand, will be a hot spot for musicians, celebrities and our valued Hard Rock fans.”

With 160 rooms, Hard Rock Hotel Palm Springs will be the brandʼs second lifestyle hotel in Southern California and will offer a VIP rock star suite, Rock Spa®, Body Rock® workout facility, the world famous Rock Shop® featuring Hard Rockʼs iconic merchandise, exceptional dining options, a local hotspot lobby bar, and a rock nʼ roll oasis, where guests will enjoy poolside cocktails, chaise lounges and blazing fire pits. In addition to its premium accommodations with comfortable Sleep Like a Rock® linens, the hotel will boast 20,500 square feet of ballroom and banquet facility space and an @Biz Business Center. True to its musical roots, Hard Rock Hotel Palm Springs will ignite the region with outstanding live entertainment, adding to Palm Springsʼ established scene of rich music traditions like the Coachella and Stagecoach Music Festivals. In addition, music and pop culture lovers will be treated to music memorabilia lining the hotel walls from local and global icons, including rock nʼ roll legends, hip- hop stars and indie artists alike.

Hard Rock Hotel Palm Springs, along with the growing collection of Hard Rock Hotels, will applaud rock-n-roll through brand wide programs, from the on-site VIBE managers, who keep a pulse on the hotelʼs feeling, atmosphere and energy, to the groundbreaking, interactive amenity “The Sound Of Your Stay®,” where guests jam out with hands-on music experiences. The Sound of Your Stay® offers Hard Rock fans three components: Tracks®, where guests receive an exclusive code to download a personal playlist, curated by music pros and celebs for the ultimate soundtrack to the hotel experience; Picks®, offering fans a menu of 20 Fender® guitars for an in-room jam session complete with amps and SOUL by Ludacris headphones; and Mix®, where music fanatics match beats and remix like a pro with the in-room delivery of a Traktor Kontrol S2 mixer, a laptop loaded with digital mixing software and SOUL by Ludacris headphones.

Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock Hotels & Casinos offer stylish and contemporary design, unparalleled service and the thread that unites them all – music.

Hard Rockʼs current Hotel and Casino portfolio is located in the worldʼs most enviable resort destinations, as well as urban gateway cities. The dynamic properties cater to the evolving and distinctive needs of todayʼs cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable accommodations, whether for business or leisure travel, and who connect with the authentic and powerful Hard Rock vibe.

For more information or to book a stay at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

About Hard Rock International
With a total of 177 venues in 58 countries, including 141 cafes, 18 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the companiesʼ two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Melaka and San Jose. New Hard Rock Hotel projects include Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH.

For more information on Hard Rock International, visit www.hardrock.com.

Contact:

Jill Chandler
the / zimmerman / agency
850.668.2222
jchandler@zimmerman.com



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Also See: Hard Rock International Submits Application to Develop HARD ROCK HOTEL & CASINO NEW ENGLAND at Eastern States Exposition in West Springfield, Massachusetts / January 2013

Hard Rock International and Mission Hills Group to Open Hard Rock Hotels in Shenzhen and Haikou, China in 2015 / September 2012

Cancun, Mexico Welcomes First Hard Rock Hotel as the All Inclusive Collection Completes Re-flagging of the Former Cancun Palace to the Hard Rock Hotel Cancun; Puerto Vallarta's Vallarta Palace also Rebranded as Hard Rock Hotel Vallarta / August 2012

The All Inclusive Collection to Re-flag Mexico's Cancun Palace and Vallarta Palace Resorts to Hard Rock Hotel Cancun and Hard Rock Hotel Vallarta; Hard Rock Flag to Fly Beginning August 1, 2012 / April 2012

Palace Resorts and Hard Rock International to Launch All-Inclusive Hard Rock Hotels in Cancun, Puerto Vallarta & Riviera Maya / October 2011

Hard Rock International Appoints Greg Naylor as Director of Sales for Hard Rock Hotels & Casinos / July 2011

Megapolis Investment Group and Hard Rock International to Open the 66-story Hard Rock Hotel Panama Megapolisas, the First Hard Rock Property in Latin America; Managed by Decameron Hotels & Resorts / May 2011

Hard Rock International Opens Hard Rock Hotel and Cafe in Penang, Malaysia / September 2009

Betty Lim Appointed Director of Sales & Marketing at Hard Rock Hotel Penang, Malaysia / May 2009

John Primmer Named General Manager for Hard Rock Hotel Penang, Malaysia / January 2009

The Former Casuarina Beach Resort in Penang, Malaysia Undergoing Extensive Renovation; HPL Hotels & Resorts Repositioning the Resort as the 255-room Hard Rock Hotel Penang / January 2007
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