
ALEXANDRIA, Va., Feb.
13, 2013-- Companies in North America are more
optimistic about business travel in 2013 but also bracing for higher
travel
costs only partially offset by modest budget increases. Hotels,
airlines and
meetings venues will capitalize on growing demand to wield more power
in
negotiations with corporations that spend on business travel, according
to
travel buyers surveyed in the GBTA Foundation's 2013 Industry Pulse:
Business Travel Buyers' Sentiment report.
"Travel prices will
be rising across the board, with international price growth especially
robust
as companies look abroad for opportunities," said Joseph Bates , GBTA
vice
president of research. "Travel buyers are being pushed to balance
higher
costs, the need to get travelers on the road, and corporate budget
constraints.
Strategic travel management programs will play a key role for companies
dealing
with a tougher negotiating environment and focused on getting the most
out of
their travel spending."
Highlights from the
report include:
- Buyers expect travel
prices to increase substantially in 2013, from 4.6% for domestic
economy
airfare (to $492/trip) to 8.3% for international economy airfare
(to $1,318/trip).
- Hotel rates will also
see marked increases, from 3.7% for domestic hotels ($161) to 8%
for international ($297).
- However, buyers expect
just a 2.9% increase of their budgets – which will struggle to keep
pace
with projected rate hikes.
- nternational travel
prices will experience the largest price jumps, signaling healthy
demand and a
recovery in global business travel. International travel spending
should
comprise 30% of total business travel budgets according to those
surveyed.
- A majority of travel
managers said higher rates (65%) and airline fees (60%) will be
the top factors driving higher spending in 2013. Two in five travel
buyers (42%)
believe that higher spending will be driven by more trips and 33%
expect
to spend more because they are putting more travelers on the road.
- Travel buyers are
gearing up for a challenging negotiating landscape with hotels,
airlines and
meeting venues. In fact, nearly half of buyers (48%) think that
negotiated discounts with hotels will be worse in 2013; 29% say the
same
about airline discounts and 28% about meeting venues.
- Travel buyers are
slightly more optimistic about the state of the economy: 37% feel it's
doing better, 48% believe it's the same and only 15% say it's
worse. Half (50%) feel the economy will improve over the coming year
and
47% believe the business travel industry will be in better shape as
well.
Projected Travel Rate
Increases:
|
2012 Estimated
Average Fare |
2013 Projected
Average Fare |
Year over Year Change
|
| AIR |
|
|
|
| Domestic coach/economy |
$470 |
$492 |
4.6% |
| International coach/economy |
$1,217 |
$1,318 |
8.3% |
| International premium
economy |
$2,291 |
$2,465 |
7.6% |
| International business
class |
$4,788 |
$5,152 |
7.6% |
| HOTELS |
|
|
|
| Domestic |
$155 |
$161 |
3.7% |
| International |
$275 |
$297 |
8.0% |
The GBTA 2013
Industry Pulse: Business Travel Buyers Sentiment report surveyed 297
travel
buyers in the U.S. in October 2012. The report is available exclusively
to GBTA
members by
clicking here and non-members may purchase the
report through
the GBTA Foundation by emailing
pyachnes@gbtafoundation.org.
About the GBTA
Foundation
The GBTA Foundation is
the education and research foundation of the Global Business Travel
Association
(GBTA), the world's premier business travel and corporate meetings
organization. Collectively, GBTA's 5,000-plus members manage over $340
billion
of global business travel and meetings expenditures annually. GBTA
provides its
network of 21,000 business and government travel and meetings managers,
as well
as travel service providers, with networking events, news, education
&
professional development, research, and advocacy. The foundation was
established in 1997 to support GBTA's members and the industry as a
whole. As
the leading education and research foundation in the business travel
industry,
the GBTA Foundation seeks to fund initiatives to advance the business
travel
profession. The GBTA Foundation is a 501(c)(3) nonprofit organization.
For more
information, see
gbta.org and
gbta.org/foundation.