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Carlson Rezidor Hotel Group Reports Strong Momentum
in its Third Year of its Ambition 2015 Strategy

Global Portfolio is Now at 1,305 Hotels in Operation and Under Development

 
CHICAGO (Feb. 27, 2013)Carlson Rezidor Hotel Group, one of the world’s largest and most dynamic hotel groups, today reported strong momentum in the company’s Ambition 2015 strategy from its annual business conference taking place at the Radisson Blu Aqua Hotel, Chicago. The company announced global growth of the Radisson Blu brand, progress in the global alignment of the Radisson® brand in North America and doubling the size of the Club CarlsonSM loyalty program in the past three years to ten million members. Through this strategy, the company will be known for its innovative and vibrant spirit reflected in the quality of its segment leading brands around the world.

“As we begin the fourth year of our Ambition 2015 journey, I am encouraged at the progress we have made in achieving the goals we set out to accomplish in 2010,” said Trudy Rautio, president and chief executive officer, Carlson. “We ended 2012 with 1,077 hotels under our brands in operation globally with a strong pipeline.  We have strengthened our sales and revenue generation activities to enhance performance, and we have improved the guest experience through brand innovations.  Carlson Rezidor Hotel Group remains committed to its ambitious and multi-faceted program of growth and development.”

Development Growth
  • Signed 68 hotels in 2012 with more than 13,000 rooms. Sixty percent of the new hotels signed are in emerging markets
  • Global portfolio is now at 1,305 hotels in operation and under development. Number of rooms in operation and under development stands at 207,540 at the end of 2012, compared to 208,546 at the end of 2011 and 202,563 at the end of 2010, despite the removal of more than 15,000 rooms over the last two years
  • Seventy-seven percent of the 8,088 rooms opened in 2012 were in emerging markets, including 2,822 in Eastern Europe and 2,279 in Asia Pacific
  • Within the Asia Pacific region, total rooms in operation increased by 17 percent in 2012
  • Carlson Rezidor Hotel Group opened 1,775 rooms in India and signed an additional 934. There are now 6,828 rooms in operation in India
  • Carlson Rezidor’s global reach continues to expand with three new destinations in Africa  Mozambique, Qatar and Zambia and first-time signings in Benin, Cote D’Ivoire, Gabon, Guinea, Mauritius and Moldova
Brand Progress in 2012

Radisson Blu
  • The group added 33 Radisson Blu hotels globally in 2012, growing the portfolio from 239 at the end of 2011 to 272 in 2012
  • Radisson Edwardian Hotels completed rebranding to Radisson Blu representing more than 2,500 rooms and suites and including 13 four- and five-star hotels in the city center of London and a five-star hotel in Manchester
  • Announced the conversion of the Radisson Plaza-Warwick Hotel Philadelphia to Radisson Blu this year and Radisson Plaza Hotel Minneapolis in 2014
Radisson
  • The brand celebrated its 50th anniversary in 2012 and has grown to 426 Radisson hotels in operation around the world
  • More than 50 percent of Radisson hotels in the U.S. and Canada have completed Property Improvement Plans (PIPs), up from 25 percent at the end of 2011
  • The properties that completed PIP’s showed positive growth in Revenue Generation Index (RGI) +4.8 and RevPAR +8.9 percent
  • Drive to improve guest experience with initiatives in 2012 produced Guest Satisfaction (GSI) increase year-over-year by +.06
  • Strengthened the food & beverage experience by deploying restaurant concepts across the Americas, including Filini Bar and Restaurant, FireLake Grill House & Cocktail Bar and RBG
Park Plaza®
  • A noteworthy year for the brand with significant RevPAR growth and record-level guest satisfaction of 8.3
  • Strong presence and benefits resulting from the London Olympic and Paralympic Games, as one of the largest providers of contemporary hotels in central London with nearly 2300 rooms in the capital
  • The first three Park Plaza Resorts opened in Croatia, Europe’s newest trendy destination resulting in nearly 900 new guestrooms for the brand
  • Eight major renovation projects completed across hotels in Amsterdam, Berlin, Budapest and Leeds
Park Inn by Radisson
  • The group opened nine Park Inn by Radisson hotels adding 1,425 rooms globally, growing the portfolio to 194 hotels and more than 36,000 rooms in operation and under development
Country Inns & Suites By CarlsonSM
  • Opened 10 hotels in 2012 in two of the brand’s primary focus countries, the U.S. and India
  • The brand celebrated its 25th anniversary in 2012. The first hotel opened in Burnsville, Minn., and the brand has grown to more than 470 hotels worldwide
Revenue Generation Successes
  • The group’s sales and marketing spend increased 80 percent over the past three years – from $100 million in 2009 to $180 million in 2012
  • Club Carlson loyalty program membership grew to 10 million, up from 8 million at the end of 2011, from 6.3 million at the end of 2010 and 5.1 million at the end of 2009
  • Launched new partnerships including a suite of Club Carlson U.S. Bank Visa credit cards. Cardmember accounts to date are exceeding expectations – nearly triple the number of expected accounts since the launch in Dec., 2012
  • Global web revenue increased nine percent over 2011, and 50 percent since the launch of the online strategy three years ago. Investments in a digital ecosystem that is efficient to maintain and scalable across a wide variety of mobile devices enabled Carlson Rezidor to double mobile revenue in 2012
  • Partnered with industry leading social media companies Ignite and Revinate
  • Stay Night Automated Pricing (SNAP), Carlson Rezidor’s proprietary revenue optimization system, was rolled out globally in 2011. By the end of 2012, 87 percent of hotels worldwide were using the SNAP tool.  Hotels using SNAP rate recommendations consistently see an average incremental RevPAR increase of two to four percent
Other accomplishments
  • Carlson Rezidor Group honored as “Hotel Group of the Year” at the Worldwide Hospitality Awards
  • Radisson topped the list in the upscale category in Market Metrix 2012 Top 10 Brands by Customer Satisfaction, having achieved the highest customer satisfaction scores among hotel brands in Asia Pacific
  • Wolfgang M. Neumann appointed to president & CEO of The Rezidor Hotel Group, succeeding Kurt Ritter
  • Olivier Harnisch appointed to executive vice president and chief operating officer of The Rezidor Hotel Group
  • Suzanne Riesterer appointed to chief commercial officer for Carlson Rezidor Hotel Group
  • The Rezidor Hotel Group was awarded as one of the world's most ethical companies by U.S. think-tank "Ethisphere" for 3rd year in a row
  • Park Plaza voted by the Sunday Times in their “Best Companies to Work” issue as ‘One to Watch’ in 2013
Looking Ahead:

The focus continues to be on the implementation of the Ambition 2015 strategy.
  • Brand strategies:
    • Group expects to add 21 Radisson Blu hotels in 2013, including the highly anticipated second U.S. opening for the brand with the Radisson Blu Mall of America in mid-March. Other hotels in key destinations include:  Radisson Blu Beach Resort & Spa, Sochi, Russia; Radisson Bu Hotel Chongqing Sha Ping Ba, China; Radisson Blu Hotel Guwahti, India; Radisson Blu Hotel Kolkata Hastings, India; Radisson Blu & Park Inn by Radisson Libreville, Gabon, Africa; Radisson Blu Plaza Hotel Mysore, India
    • After 2013, 75 percent of Radisson hotels in the U.S. and Canada will have completed Property Improvement Plans (PIPs)
    • In 2013, Country Inns & Suites By Carlson will embark on an evolution that will update the brand’s identity, hotel architecture and interiors
  • Development:
    • The group expects to open 77 new hotels with more than 13,000 rooms during 2013 (Click here for overview on the group’s expected openings in 2013)
    • Accelerate development of the Radisson global portfolio up to 800 hotels in operation and under development by 2015 Focused on growth in mature economies and continue to build on Radisson’s leading position in the high growth economies, such as Brazil, Russia, India and China, as well as in emerging markets such as Africa
  • Revenue Generation:
    • Continue to enhance its web, mobile device and social media platforms in response to rapidly changing customer trends
    • The group will continue to leverage its Club Carlson loyalty program to drive hotel revenue, with a renewed focus on delivering a differentiated customer experience to loyalty members
    • Develop added enhancements to SNAP and new market intelligence tools to maximize revenue opportunities
About Carlson Rezidor Hotel Group
Carlson Rezidor Hotel Group is one of the world’s largest and most dynamic hotel groups. The portfolio of the Carlson Rezidor Hotel Group includes more than 1,300 hotels in operation and under development, a global footprint spanning 100 countries and territories and a powerful set of global brands (Radisson Blu, Radisson®, Park Plaza®, Park Inn by Radisson, Country Inns & Suites By CarlsonSM and Hotel Missoni). In most of the group’s hotels, guests can benefit from the loyalty program Club CarlsonSM, one of the most rewarding loyalty programs in the world. Carlson Rezidor Hotel Group and its brands employ more than 80,000 people.

Carlson Rezidor Hotel Group is headquartered in Minneapolis, Minn., and Brussels, Belgium.
www.carlsonrezidor.com

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Contact:

Laura Mooney
Wagstaff Worldwide
+1 (212) 227-7575
LMooney@wagstaffworldwide.com

Ben Gardeen
Carlson Rezidor Hotel Group, Americas
+1 (763) 212-8129
bgardeen@carlsonrezidor.com

Joanna Ong
Carlson Rezidor Hotel Group, Asia Pacific
+65 9172.3008
jong@carlsonrezidor.com

Christiane Reiter or Renu Snehi
Carlson Rezidor Hotel Group, EMEA
+32 2 702 9222
+32 2 702 9241
christiane.Reiter@carlsonrezidor.com
renu.snehi@carlsonrezidor.com



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Also See: Carlson Rezidor Hotel Group Promotes K.B. Kachru to Chairman of the Hotel Group in South Asia, and Appoints Raj Rana to Succeed Him as Chief Executive Officer / February 2013

Carlson Rezidor Hotel Group Appoints John Matkovich as Director of Sales and Marketing for the Radisson Plaza - Warwick Hotel Philadelphia, Pennsylvania / February 2013

Carlson Rezidor Hotel Group 2012 Growth in India Strong with 13 Hotel Openings and 13 New Signings; Closes the Year with a Total India Portfolio of 63 Operating Hotels and 44 Hotels in Development / January 2013

Carlson Rezidor Hotel Group Opens the 258-key Park Inn by Radisson in Covina, California / January 2013

Rezidor Hotel Group to Open the 478-room Park Inn by Radisson in Amsterdam, the Netherlands in Q4 2014 / November 2012

Rezidor Hotel Group to Open the 236-room Park Inn by Radisson Zalakaros, Hungary in Q1 2015 / November 2012

Rezidor Hotel Group to Exit from Seven Hotel Leases in France by the End of 2012; The Secondary Market Properties are Mostly Under the Park Inn by Radisson Brand and Total Nearly 700 Rooms / October 2012

Rezidor Hotel Group to Open the 248-room Park Inn by Radisson Astana in Kazakhstan in Q1 2013 / October 2012

Rezidor Hotel Group to Open the 122-room Park Inn by Radisson Dakar in Senegal in Q4 2014 / September 2012

Rezidor to Open the 122-room Park Inn by Radisson Cape Town Newlands in South Africa in Q1 2014 / September 2012

Rezidor to Open the 300-room Park Inn by Radisson Dubai Al Jadaf in Dubai in 2015 / August 2012

Rezidor to Open the 158-room Park Inn by Radisson Novokuznetsk in Southern Russia in Q4 2014 / July 2012

Rezidor to Open the 122-room Park Inn by Radisson Odintsovo Greater Moscow in Russia in Q3 2012 / June 2012

Rezidor to Open the 170-key Park Inn by Radisson Riyadh Al Sahafa in Saudi Arabia in 2014 / June 2012

The Rezidor Hotel Group to Open the 91-room Park Inn by Radisson Glasgow City Centre in Scotland in Q1 2013 / April 2012

Carlson Rezidor Names Thomas J. Monahan as Executive Vice President Development for Asia Pacific / April 2012

Carlson Rezidor Hotel Group Enters Strategic Partnership with Bestech Hospitalities Pvt Ltd to Focus on the Hotel Development in India / April 2012

Carlson Rezidor Hotel Group Appoints Willem Plegt as General Manager of the 355-room Radisson Aruba Resort, Casino & Spa / March 2012

Carlson Rezidor Hotel Group Appoints Rob Smith as General Manager of the Radisson Plaza Hotel in Minneapolis, Minnesota / March 2012

Global Hospitality Management and Carlson Rezidor Hotel Group Open the 204-room Park Inn by Radisson in Fresno, California / March 2012

Carlson Rezidor Hotel Group Appoints General Managers for Key Dubai Properties, Khazza Khamis for the Radisson Blu Hotel, Dubai Downtown and Rob Collier for the Radisson Blu Residence, Dubai Marina / March 2012

Midway Through its 5-Year Ambition 2015 Strategy Carlson Rezidor Hotel Group Continues to Meet Key Objectives; New Name Represents Persistence to Strategy for Brand Clarification Rather than Change of Course / February 2012

Carlson Rezidor Hotel Group Appoints Scott Deibert as Vice President of Strategic Sourcing, Americas / February 2012

Carlson and Rezidor Establish the Carlson Rezidor Hotel Group with Goal to Generate $400 Million in Additional Revenue by 2015 / January 2012

Rezidor and Al Jassim Group to Open the 270-key Hotel Missoni Doha in Qatar in Late 2015 / January 2012

Rezidor Opens the 197-room Park Inn by Radisson Lübeck in Germany through a Rebranding of the Former Mövenpick Hotel Lübeck / January 2012

Rezidor to Debut in Qatar with the Q3 2012 Conversion of the Ramada Plaza Doha to the 583-room Radisson Blu Hotel, Doha / January 2012

Rezidor Hotel Group Undergoes Corporate Reorganization Separating Responsibilities for Core Brands and Creating New Area Structures for Europe, the Middle East and Africa / January 2012

Rezidor Debuts in the Country of Georgia with the Opening of the 168-room Radisson Blu Hotel, Batumi / December 2011

Rezidor to Open Hotel Missoni Mauritius Near Baie du Cap on the Island of Mauritius; The 80-suite Property is Set to Open in 2014 / December 2011

Wenaasgruppen Partners with Rezidor to Open Two New Hotels in Oslo, Norway - The 135-room Radisson Blu Hotel, Oslo Alna and the 208-room Park Inn by Radisson Oslo Alna / December 2011

Rezidor to Open the 180-room Park Inn by Radisson Petrozavodsk in Russia Owned by Piter Concern / November 2011

Rezidor to Open the 138-room Park Inn by Radisson Milan Malpensa in Italy Through a Rebranding of the Grand Hotel Milan Malpensa / November 2011

Rezidor to Open the New-build 150-room Park Inn by Radisson Amsterdam Schiphol in Q3 2012 / November 2011

Rezidor Hotel Group and Esta Holding to Develop The Park Inn by Radisson Donetsk in Ukraine / October 2011

Rezidor Hotel Group to Renovate and Re-Brand the Hotel Riu Park El Kebir in Tunisia to Re-Open as the Park Inn Hammamet in Q2 2012 / September 2011

Rezidor Hotel Group to Open the 369-room Park Inn Trysil Mountain Resort in Norway / August 2011

Rezidor Hotel Group to Open the 235-room Park Inn London Wembley First Quarter 2012 / June 2011

Rezidor Hotel Group to Open Two New Park Inn by Radisson Hotels in Africa, Park Inn Polokwane in Limpopo and Park Inn Nairobi Westlands in Kenya / June 2011

Kurt Ritter to Remain Rezidor Hotel Group's President & CEO / April 2011

Rezidor Hotel Group Opens 169-room Hotel Missoni Kuwait in the Shopping District of Kuwait City / March 2011

Rezidor Hotel Group to Build New 233-room Park Inn London ExCeL at the ExCeL Exhibition Centre, London / January 2011

Rezidor Hotel Group Has Record Year of Hotel Openings with 7,200 Rooms / December 2010

Formosa International Hotels Corporation to Acquire Regent Luxury Hotel Brand From Carlson and The Rezidor Hotel Group AB; Formosa Plans to Grow Regent Brand with New Luxury Concept in Key Global Markets / April 2010

Carlson Hotels Adds 92 Hotels in 2009; Total Portfolio Totals 1,058 Hotels with 160,000 rooms in 77 Countries / January 2010
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