News for the Hospitality Executive
Mogelonsky, MBA, P. Eng.
Let’s put New Year’s resolutions aside for a moment. Every owner and GM that I know wants to find ways to build revenue. While ongoing budgetary uncertainties might be on everyone’s minds right now, your priorities should not be delayed waiting for decisions to be sorted out in Washington. So here are some ideas to get your team’s creative juices cooking early in the New Year:
Larry Mogelonsky,a Cayuga Member and an Associate with G7 Hospitality Group, holds a Bachelor degree in Civil Engineering, and an MBA from McMaster University. His first nine years of business experience were in packaged goods marketing in progressive assignments with Procter & Gamble and Pepsico Foods. His next assignment involved seven years as the advertising agency for Four Seasons Hotels & Resorts Worldwide. For the past 21 years, Larry has been president of LMA Communications Inc., a Toronto-based communications agency specializing in strategic marketing solutions for hospitality and tourism, and focusing on the independent luxury hotel segment. LMA has won more than 65 HSMAI Adrian Awards, and has been recognized by TravelClick as Worldwide eMarketer of the Year. Larry is a frequent contributor to many leading hospitality publications, serving on the editorial board of HBR and Marketer in Residence for Hotelier Magazine. He publishes a weekly column in eHotelier.com, and a daily column as 'The Hotel Mogel' in hotelsmag.com. He has just released a book entitled, 'Are you an Ostrich or a Llama? Essays in Hospitality Marketing and Management' which collects some 400 pages of his writing. He brings a strategy-based, consumer-oriented approach to hotel marketing that reflects his multi-disciplined background. He is one of the few practitioners who embrace packaged goods techniques combined with an advertising creative know-how in the development of effective solutions for hotels
Reprinted with permission from Cayuga Hospitality Review. All rights reserved.
Cayuga Hospitality Advisors
Ten Essential Traits of a Great General Manager / Larry Mogelonsky
/ December 2012
Not Easy Being Green' / Hans Pfister / September 2012
E's of Management: Twelve Must-Have Attributes for Good Managers /
William P. Fisher. Ph.D. / August 2012
to Lose Friends (Employees) and Repulse People (Everyone Else) /
William P. Fisher. Ph.D. / March 2012
Understanding Conditions that Affect Human Behavior - Tools for
Personnel Management / William P. Fisher. Ph.D. / August 2011
Ways to Identify a Company in Decline; Wise business lessons learned
from a social psychologist - not a financial analyst / William P.
Fisher. Ph.D. / April 2011
You Think Like a Leader or a Manager? / William P. Fisher. Ph.D. /
Wake Up Call, The Shadow of 9/11: Terrorism and Premises Liability for
Hotels / Carroll Dubuc / September 2009
Need to Reset Your Exit Strategy / Jim Burr / September 2009
|The Electronic Guestroom / Jules A. Sieburgh / September 2009|
|LEADERSHIP: The Basis for Management / William P. Fisher Ph.D. / September 2009|