Hotel Online
News for the Hospitality Executive


Renovation and Redesign Underway for the 375 Guest Rooms of
Ritz-Carlton, South Beach in Miami Beach, Florida

MIAMI BEACH, FL – October 12, 2012
– The illustrious Ritz-Carlton, South Beach is currently undergoing a renovation and redesign of its 375 guest rooms, including 41 suites, providing guests with a chic, oceanfront retreat and further defining the property as the leading luxury resort in the area. Diego Gronda, Managing and Creative Director of Rockwell Group Europe, with interior design consultant Linda Zarifi, is overseeing the room transformation, which will pay tribute to the existing historical architecture while incorporating a new level of sophistication, refinement, and barefoot luxury to the celebrated South Beach property.

The Ritz-Carlton, South Beach was originally established in 1953 as the DiLido Hotel by Morris Lapidus, the legendary architect of neo-baroque hotels and “father” of Art Deco who saw Miami Beach as his theater and The Ritz-Carlton, South Beach as his stage. Lapidus took a whimsical approach to design, incorporating chrome spheres, sensuous curvatures, and other organic shapes into his overall vision–all of which became inspirational to the $10 million guest room redesign.

In addition to Lapidus’ iconic gestures, Gronda drew inspiration from the azure waters of the Atlantic Ocean, Miami’s golden sandy beaches, and the vigor of South Beach to present rooms that simultaneously reduce and relax.  From the moment guests exit the elevator and ascend to their room, they will experience a sensation of tranquility and an aura of elegance. Opulent walkways adorned with shimmering platinum glazed walls complement aqua-colored, textured carpets with patterns reminiscent of the reflection of light on water.  Ocean blue, sea mist green, and coral tones weave throughout beach-inspired textiles, bedding, upholstery, and décor. Subtle gestures of nature appear in the form of cream and bronze shagreen finishes accenting an entry wall mirror and decorative table top, respectively. Sleek and contemporary furnishings, such as espresso-stained bookcases and desks and nightstands with antique rubbed bronze legs, create a living space where fashion meets function. Hanging pendants, orbital lamps, and uniquely shaped lounge furniture play up the circular gestures in Morris Lapidus’ original design approach.

“We are thrilled to introduce a uniquely modern concept to The Ritz-Carlton, South Beach while still honoring this historic structure,” says Gronda. “With the beauty and serenity of South Beach outside inspiring the touches of elegant, modern luxury we have created inside, guests will truly feel that they have escaped to their own private estate by the sea.”

Moments of surprise have also been incorporated in the rooms, in the form of found objects, a library of Taschen books, and contemporary artwork thoughtfully curated by The Diana Lowenstein Gallery.  Commissioned artists include Polish-Mexican Xawery Wolski, best known for his sculptures and use of profound simplicity, and Peruvian native Cecilia Paredes, a performance artist, whose work combines nature and femininity.

To learn more about The Ritz-Carlton, South Beach or to make reservations, visit www.RitzCarlton/SouthBeach or call +1 (786) 276-4000.

About The Ritz-Carlton, South Beach
The oceanfront Ritz-Carlton, South Beach, one of only two recognized “Art Hotels” on South Beach, is a complete restoration of an original 1953 Morris Lapidus-designed landmark in the city’s historic Art Deco district. It is recognized for personalized services and amenities found nowhere else, including the Club Level (the only VIP level of any South Beach hotel), the oceanfront DiLido Beach Club, and poolside services including a concierge, the world’s only Tanning Butler and “Mixology on wheels.” It is the only Ritz-Carlton in the country with music choreographed for every location at different times of day by renowned music stylist, Felix Cutillo. It has the largest Mobil Four Star spa on Miami Beach with the largest Carita menu of any Miami spa, a multi-million dollar art collection, and is located steps away from Lincoln Road, a thriving 10-block pedestrian esplanade with myriad dining, shopping, entertainment and nightlife options.

About Rockwell Group Europe
Unique design narratives shape the look, feel, and bold concepts of all of Rockwell Group Europe’s projects. Led by Diego Gronda, Managing and Creative Director, RGe explores new territories with an extraordinary team of artists, architects, and interior, graphic, and industrial designers who help create connections between varied disciplines, ideas, and cultural landscapes. Building upon the energy and eclecticism of Rockwell Group’s main office in New York, and Diego Gronda’s extensive work on all five continents, Rockwell Group Europe focuses on designing hotels, restaurants, retail centers, and spas with a unique and refined aesthetic. Projects include Wasabi Restaurant for Chef Morimoto and Harbour Bar in the Taj Mahal Palace & Tower in Mumbai; W Paris - Opéra; Nobu Hotel Riyadh; Juana Manso mixed-use complex in Buenos Aires, Argentina; a W Retreat & Spa in Vieques, Puerto Rico; Gordon Ramsay’s restaurant at the St. Regis in Doha, Qatar; The Westin Palace in Madrid; the Arts Hotel in Barcelona; Mega Bangna Cineplex in Bangkok; and a Le Méridien hotel in Oran, Algeria. For more information please visit


Amanda Schinder
Senior Account Supervisor
35 East 21st Street, 8th Floor
New York, NY  10010

Receive Your Hospitality Industry Headlines via Email for Free! Subscribe Here  

To Learn More About Your News Being Published on Hotel-Online Inquire Here

Also See: The Ladies and Gentlemen of The Ritz-Carlton Are Committed to Luxury Service and the Creation of Memories for Guests; Evolution of Digital Space Allows for Opportunities to Showcase How These Memories are Made Thorugh New Videos, 'The Art of The Craft' / September 2012

The Ritz-Carlton Hotel Company, L.L.C. Opens Its First Hotel In Austria On Iconic Schubertring Boulevard, the 202-room Ritz-Carlton Vienna / August 2012

Ritz-Carlton Hotel Company Opens The 250-room Ritz-Carlton, Saigon in Vietnam, Owned by the Bitexco Group / July 2012

Ritz-Carlton Hotel Company Opens the 97-room Ritz-Carlton, Okinawa in Japan / May 2012

The 129-key Ritz-Carlton, Montreal in Quebec, Canada to Reopen Following Extensive $200 Million Restoration / May 2012

Andrew Neubauer III Appointed as Director of Sales and Marketing at The 251-room Ritz-Carlton Lodge, Reynolds Plantation in Georgia / May 2012

Verny Capital and The Ritz-Carlton Hotel Company, L.L.C. to Open the 202-room Ritz-Carlton Vienna, the Brand's First in Vienna, Austria / December 2011

The Mission Hills Group Partners with Marriott to Manage New Ritz-Carlton and Renaissance Hotels at Mission Hills in Hainan, China; Establishing Asia-Pacific’s First Ritz-Carlton Golf Resort Hotel / November 2011

Ritz-Carlton Hotel Company Opens the 493-room Ritz-Carlton, Riyadh Located in Diplomatic Quarter and Adjacent to King Abdul Aziz Conference Centre in the Kingdom of Saudi Arabia / October 2011

Dorado Beach, a Ritz-Carlton Reserve in Puerto Rico Slated to Open in December 2012, Partners with Chef José Andrés for his First Restaurant Outside of the Continental U.S. / October 2011

The Ritz-Carlton Hotel Company, L.L.C. Signs Agreements with The Shanghai Greenland Group for Two Ritz-Carlton Hotels in Wuhan and Dalian, China / September 2011

The Ritz-Carlton Hotel Company to Launch the First Reserve Property in the Americas with the 115-key Dorado Beach, a Ritz-Carlton Reserve in Puerto Rico / July 2011

The Ritz-Carlton Hotel Company Assumes Management of Al Bustan Palace in Muscat, Oman / July 2011

The Ritz-Carlton Hotel Company Outlines Global Expansion Initiative; Plans to Add 36 Hotels and Residential Projects From Morocco to Mexico Through 2016 / June 2011

Ritz-Carlton Hotel Company Enters Kingdom of Saudi Arabia with the 493-room Ritz-Carlton, Riyadh Located in Diplomatic Quarter and Adjacent to King Abdul Aziz Conference Centre; Set to Open in Summer 2011 / May 2011

Abu Dhabi National Hotels and Ritz-Carlton to Open 532-key Ritz-Carlton Abu Dhabi, Grand Canal, the First Ritz-Carlton in Abu Dhabi / April 2011

The Ritz-Carlton Hotel Company Opens the New 267-room Ritz-Carlton, Toronto / February 2011

Ritz-Carlton Hotel's to Operate New Build 124-Villa Ritz-Carlton Reserve in Los Cabos, Mexico Through a Joint Venture with Grupo Questro and Trinity Investments L.L.C. / February 2011

Ritz-Carlton Opens its Second Hotel in Dubai, the 341-room Ritz-Carlton, Dubai International Financial Centre (DIFC) Featuring a 10-storey Waterfall / January 2011

Ritz-Carlton Hotel Company Opens Fourth Hotel in Mainland China, the 351 room Ritz-Carlton, Guangzhou / March 2008

The Ritz-Carlton Hotel Company Pioneering a New Brand Extension; Future Sites for Ritz-Carlton Reserve Include Thailand, Costa Rica, Puerto Rico, Turks & Caicos and The United Arab Emirates / December 2008

Shangri-La Hotels and Resorts Opens 50th Hotel - the 704 room Shangri-La Hotel, Guangzhou / March 2007

To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome | Hospitality News
| Industry Resources

Please contact Hotel.Online with your comments and suggestions.